Lease of the Week

77 Water Street.

When it Rains it Pours at 77 Water St.

It would have been easy for Lou D’Avanzo and his Cushman & Wakefield leasing team to rest on their laurels.

While Condé Nast’s million-square-foot lease at 1 World Trade Center last year has become a dominant emblem of downtown’s resurgence as a popular destination for office tenants, the C&W group’s lease-up of 77 Water Street has also etched its way into recent lore in the neighborhood. Read More

Lease of the Week

104 West 27th Street. (Photo by Peter Lettre)

Redwood City-based StrongMail Expands, But Not Without Hitch

Eager to extend its reach beyond the West Coast, Redwood City-based provider of interactive email and social media marketing solutions, StrongMail Systems, crept into Manhattan’s growing technology scene the fastest way it knew how: by acquiring the New York-based design firm Magnetik and consolidating in New York.

By the end of 2010, in fact, StrongMail had taken such advantage of Magnetik’s business ties and staff—not to mention 2,000 square feet of office space at 350 Seventh Avenue—that making inroads into Manhattan’s so-called Silicon Alley was beginning to seem easy.

So when StrongMail began to outgrow Magnetik’s footprint a year later, the marketing firm’s top officials approached brokers at the Kaufman Organization for a quick solution. Read More

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GroupMe Finds Friends in Flatiron

26 West 17th Street

With tech companies popping up in new offices faster than tweets on our Twitter feed, it never occured to us it’s actually not easy for them to find space.

But many landlords in the city were burned when the last tech boom went bust and dozens of tenants couldn’t pay Read More

lease beat

Motley Crüe's Marketing Outpost in the Flatiron

If you’ve ever dusted off your Motley Crüe cassettes and wondered, “Are they still alive?,” we have news for you. The marketing gurus for your favorite `80s hair band have landed some sweet Flatiron digs. 

Tenth Street Entertainment has helped revive many a flatlining career, including that of the Crüe, Blondie, Steven Tyler, Royal Underground and even Duke Ellington (who, Read More

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'Selling New York' Stars Expanding in Flatiron

The Core Group, whose role in the Selling New York realty reality series might just inspire a generation of eager young residential brokers, is expanding. 

The firm has taken 5,500 square feet for 10 years at the Kaufman Organization’s 100-104 Fifth Avenue. The brokers who hawk high-priced apartments with a certain Miami Beach flair also have a retail location at 127 Read More

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Making It Work! Kaufman Steers Tenants to 1407 Broadway

1407 Broadway

Heidi Klum and Tim Gunn may have strutted into 1407 Broadway last winter, but the building has proven that it’s no prisoner of fashion tenants.

In late 2009, high-end TV pageant Project Runway leased 12,000 square feet in the garment district building for six weeks-even though the Lightstone Group had planned to transform Read More