Sunny Views

The Commercial Observer: Why don’t you both summarize what happened in your particular niches in 2009?
Suzanne Sunshine: Mom, do you want to start?
Louise Sunshine: No, you should start.
Suzanne: In general, nonprofits stayed active in the market because they tend to be counter-cyclical. They’re usually formed during hard times, so they don’t disappear Read More

Is The Mark Trying Too Hard?

As the only hotel in Manhattan with its own "curator," it is perhaps fitting that The Mark has published a set of Tashcen-esque glossy coffeetable books "introducing" the newly designed, landmark Upper East Side hotel-turned-condo.

Such an expensive marketing blitz calls into question the media hype surrounding The Mark’s renovation and the bullish projections Read More

What A Country! Russian Mogul Could Set Record: $150 M. Apartment

Russian-born and Harvard-educated finance billionaire Leonard Blavatnik has signed a letter of intent to buy a $150 million apartment on East 77th Street, The New York Post is reporting this morning.

"The price would be twice as large as the previous record listing in New York City, and nearly $50 million more than last year’s Read More

On Shlock and Shvo: Louise Sunshine Rebrands Herself

Location: So, Sunshine—is that your real name?

Ms. Sunshine: It is.

That’s a very loaded term in marketing, isn’t it?

It’s a very difficult name to live up to. It’s always a challenge to be very sunny in personality.

Hence, the necklace.

I always wear something sunshiny. That’s because in Read More

More Changes at Corcoran Sunshine

Marketing guru Louise Sunshine is deservedly one of the biggest names in residential real estate. But last year, Ms. Sunshine stepped down from the head of the company she founded, leaving some pretty big shoes to fill.

Now, there’s a couple more executive changes over at the Corcoran Sunshine Marketing Group, reports the Read More

Power Divas


Hello, I’m Giorgio Armani.

While we still love the last issue of Haute Living, there is already a new one out. This issue features some of the most powerful women in Manhattan real estate.

Find out all you’ve ever wanted to know about Pam Liebman, Dottie Herman, Louise Sunshine, and Read More