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	<title>Observer &#187; lunatik</title>
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		<title>Observer &#187; lunatik</title>
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		<title>So Close: Kickstarter iPod Nano Watch Project Falls Just Short of $1 M.</title>

		<comments>http://observer.com/2010/12/so-close-kickstarter-ipod-nano-watch-project-falls-just-short-of-1-m/#comments</comments>
		<pubDate>Fri, 17 Dec 2010 17:08:10 -0400</pubDate>
					<link>http://observer.com/2010/12/so-close-kickstarter-ipod-nano-watch-project-falls-just-short-of-1-m/</link>
			<dc:creator>Adrianne Jeffries</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/lunatik_0.jpg?w=300&h=225" />Time ran out late last night for community funding site Kickstarter's biggest project ever.&nbsp;</p>
<p>A Chicago designer asked for $15,000 to build kits to convert an iPod Nano into the face for a slick watch.</p>
<p>The grand total raised? $941,558.</p>
<p>"Our entire studio, MINIMAL, is totally floored by the response we have gotten over the past month," <a href="/2010/daily-transom/interview-kickstarters-first-half-millionaire-scott-wilson">designer Scott Wilson</a> said in an email.</p>
<p><a href="/2010/media/ipod-nano-watches-could-be-kickstarters-first-platinum-deal-0">The Kickstarter team was hoping</a> this would be the project to hit $1 million. The project raised about $100,000 in the final 24 hours but failed to reach the symbolic million dollar mark. Still, it's the <a href="/2010/daily-transom/apple-fanboys-smash-kickstarter-record-500k-ipod-nano-watch">most money ever raised on Kickstarter</a> to date by far.</p>
<p>Kickstarter keeps five percent of the amount raised, so the New York startup netted more than $47,000.</p>
<p>Watches for people who donated to the project will ship as planned, starting in late December for the TikTok model and mid-January for LunaTik model. Anyone one wants to purchase the watches at retail price can preorder them for $34.95 or $69.95 at <a href="http://www.lunatik.com">lunatik.com</a>.</p>
<p><a href="/2010/slideshow/apartmnet-ultimate-nerd-palace"><em>SLIDESHOW: Apartm.net: The Ultimate Nerd Palace &gt;&gt;</em></a></p>
<p>Wilson sent over some photos this morning:</p>
<p><img src="/files/uploads/tiktok-kit.jpg" width="539" height="360" /></p>
<p><img src="/files/uploads/tik-tok-wrist.jpg" width="538" height="358" /></p>
<p><strong>ajeffries [at] observer.com | @adrjeffries</strong></p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/lunatik_0.jpg?w=300&h=225" />Time ran out late last night for community funding site Kickstarter's biggest project ever.&nbsp;</p>
<p>A Chicago designer asked for $15,000 to build kits to convert an iPod Nano into the face for a slick watch.</p>
<p>The grand total raised? $941,558.</p>
<p>"Our entire studio, MINIMAL, is totally floored by the response we have gotten over the past month," <a href="/2010/daily-transom/interview-kickstarters-first-half-millionaire-scott-wilson">designer Scott Wilson</a> said in an email.</p>
<p><a href="/2010/media/ipod-nano-watches-could-be-kickstarters-first-platinum-deal-0">The Kickstarter team was hoping</a> this would be the project to hit $1 million. The project raised about $100,000 in the final 24 hours but failed to reach the symbolic million dollar mark. Still, it's the <a href="/2010/daily-transom/apple-fanboys-smash-kickstarter-record-500k-ipod-nano-watch">most money ever raised on Kickstarter</a> to date by far.</p>
<p>Kickstarter keeps five percent of the amount raised, so the New York startup netted more than $47,000.</p>
<p>Watches for people who donated to the project will ship as planned, starting in late December for the TikTok model and mid-January for LunaTik model. Anyone one wants to purchase the watches at retail price can preorder them for $34.95 or $69.95 at <a href="http://www.lunatik.com">lunatik.com</a>.</p>
<p><a href="/2010/slideshow/apartmnet-ultimate-nerd-palace"><em>SLIDESHOW: Apartm.net: The Ultimate Nerd Palace &gt;&gt;</em></a></p>
<p>Wilson sent over some photos this morning:</p>
<p><img src="/files/uploads/tiktok-kit.jpg" width="539" height="360" /></p>
<p><img src="/files/uploads/tik-tok-wrist.jpg" width="538" height="358" /></p>
<p><strong>ajeffries [at] observer.com | @adrjeffries</strong></p>
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