In the middle of a panic attack or 11th hour deadline, there’s only one thing that helps with that horrible feeling that the abyss is staring back. It’s not Valium, and it’s not a warm cup of tea. It’s Duane Reade. It’s CVS. It’s Rite-Aid.
Don’t ask us why, but walking up and down the aisles of these drugstore chains soothe us in a way that the sanctimonious spirituality of church hasn’t done in years.
Meander past the soap, and the Willy Wonka assortment of cheap makeup and find yourself at the holy grail: the “As Seen on TV” section of the store, where Ped Eggs or Pajama Jeans can finally be yours without ever having to pick up a phone.
We don’t know what it is, but there is magic beaming down from those fluorescent bulbs. And we know we’re not the only ones who feel that temporary reprieve from the world when we walk into a store that caters to our cheap desires. Why else would New Yorkers be in such a tizzy over Westside Market NYC’s creation of a “man aisle”? Read More