Renderings have been unveiled for a roughly 14,000-square-foot Madison Avenue retail space next to the Whitney Museum of American Art.
The project, still under construction at 935 Madison Avenue, is part of a renovation of a historical 1876 property on 74th Street. The retail portion includes roughly 7,200 square feet on ground floor and 7,100 on the lower level, said Isaacs & Co.’s Joel Isaacs, who is marketing the retail space with colleague Josh Lewin. It will have over 100 feet of frontage on Madison Avenue.
What lies in store for the Whitney’s eight historic brownstones, which were recently sold to New Jersey entrepeneur Daniel Straus? Perhaps a look back at the museum’s past, since its founding in 1931 to the succession of successful and failed expansion plans that followed, can help answer that question.
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When the news broke last month that the Whitney Museum had sold an octet of brownstones next to its Marcel Breuer home on the Upper West Side, it intensified rumors that the institution planned to someday fully abandon the neighborhood for the new museum it is building next to the High Line. Now Read More
The Whitney Museum of American Art will replace homey with hip at its new downstairs café, set to open this winter. The museum announced this morning that it has selected the Rockwell Group to design the restaurant, which will be operated by the tasty but omnipresent Danny Meyer’s Union Square Hospitality Group.
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