
The Verb on Every Fingertip: Google Surfs Into the Future
Conclusive proof of Google’s ascendancy, according to received wisdom, is the fact that its name has become a verb. Becoming a noun, like Jell-O or Kleenex, is so 20th-century. A verb is unprecedented! A company with a trademark verb could practically Xerox money for its shareholders—it could Hoover up dollars.
And not just dollars: “Germans Read More