By Adam Begley 5/13/02 12:00am

‘Grey Flannel Gal’ Tells All-Flying High on Madison Avenue

A Big Life (in Advertising) , by Mary Wells Lawrence. Alfred A. Knopf, 307 pages, $26.

Mary Wells in the late 60′s … the stuff of dreams! Her idea of advertising was to “create miracles”-and that’s exactly what she did, the chief miracle being her ownagency,Wells Rich GreeneInc.,which sprouted in eight rooms of the Read More

By Adam Begley 5/13/02 12:00am

‘Grey Flannel Gal’ Tells All-Flying High on Madison

A Big Life (in Advertising) , by Mary Wells Lawrence. Alfred A. Knopf, 307 pages, $26.

Mary Wells in the late 60′s … the stuff of dreams! Her idea of advertising was to “create miracles”-and that’s exactly what she did, the chief miracle being her ownagency,Wells Rich GreeneInc.,which sprouted in eight rooms of the old Read More