In the 31st-floor offices of SWW Creative, the walls are beige, the carpet is gray and the cabinets are standard-issue wood-grain. There’s no Eames armchair, no runway stills splashed across the walls, not even a lucite coffee table with a copy of Grace Coddington’s memoir. There’s not a flower in sight.
While fashion professionals are known to obsess over the color of their pens, SWW Creative’s offices are about as splashy as an insurance agency’s. Stephanie Winston Wolkoff is not concerned.
“We like that you feel a little chaotic and it’s all very well planned,” explained a representative from American Express. “This is an opportunity for us to give back to our premium card members who are passionate and we are giving them a very immersive experience, as you can see, with the models running around.”
Cardmembers are spoiled with backstage tours, coups de Champagne and a gourmet spread worthy of a sultan.
“They get rushed into a show right as it is about to begin and then the best part is that after the show they get to come back into the studio and the designer comes in for a Q&A,” we were informed by one of our hosts.
The Observer threw back a few a glasses in the sun-lit salon that had been tastefully decorated with cozy loungers and a private hair salon replete with stylists, before we were ushered to the front-row of Cushnie et Ochs’s runway presentation last Friday.
Fashion Week Observed
As sartorialists make their biannual pilgrimage from New York to London to Milan to Paris, some veteran tent-dwellers still have a pebble stuck in their Louboutins from Lincoln Center.
The glossy editor’s anxiety over being edged out of the front row, it seems, has migrated over to the media riser and down to the pit. What was once the province of professional photogs, to hear them tell it, has been overrun by iPhone and iPad wielding bloggers who wouldn’t know a bounce flash from a zoom lens. And they’re hogging up the press passes for backstage beauty shots!
Shortly after they turned off the stage lights and sopped up the champagne, a handful of disgruntled photographers reached out to The Observer to kvetch. Slights ranged from being turned away from shows, to an errant iPhone interrupting their runway image, to discovering that the insolent photo-bloggers never learned the etiquette about getting your shot and moving on.
Fashion Week starts in a month, and the powers that be have just released a schedule. BCBG Max Azria kicks things off on February 11th, Tommy Hilfiger closes on the 18th, and in between, Ralph Lauren has no fewer than three showings, all downtown at Skylight Studios. Fashionista is excited to Read More
The grass at Bryant Park isn’t even cold yet, but the folks behind last week’s midtown mayhem have already started seducing coverage for their next runway romp. Mercedes Benz Fashion Week at Smashbox Studios will take place from March 9-13. Confirmed designers, as of today, include: Kelly Nishimoto, Kevan Hall, Octavio Carlin, Maggie Barry and Read More
This morning, a few minutes before the Project Runway show got under way, several alums of the series were mingling on the plastic-covered catwalk at the far end of the tent. In the midst of all the anticipatory mayhem, we caught up with Ricky Lizalde, the last designer to be auf-wiedersehned from the Read More
Victoria Beckham (a.k.a. Posh Spice) had chosen a clear winner by the time all five of Project Runway’s finalists—Chris March, Christian Siriano, Rami Kashou, Sweet P and Jillian Lewis—finished showing their collections in the Tent at Bryant Park this morning. But while speaking to the Daily Transom, the singer and Marc Jacobs muse Read More
Some fashion week models are wearing T-shirts backstage that tout Angelina Jolie’s Global Action for Children to attract attention to the cause as they get their pre-show hair and makeup done. [WWD]
Amy Winehouse was denied a US visa to attend the Grammy Awards, but she may appear via satellite. [Us]
Also, Winehouse Read More
Few of Fashion Week’s most anticipated shows are held at Bryant Park’s tents (Marc Jacobs, Proenza Schouler, Rodarte, and Thom Browne, for example, are all off-site), and last night’s Zac Posen show made clear the reasons.
Security guards demanded invitations or credentials at the entrance, despite the fact that the Daily Transom had breezed through Read More
A cluster of British fashion students huddled before the 3 p.m. Reem Acra show at the Bryant Park Promenade on Thursday, Feb. 7, holding fashion trade magazines and strategizing about how to sneak inside. They fanned out, walking with purpose.
“It’s a chance to see designers,” one told the Daily Transom, before seeing a group Read More