The Daily News reports that master marketer Michael Shvo will, for his new Shvo Academy, have eight interns compete this summer to design the first residential property for the moon.
The interns, who come from top schools around the world, will take the project through pre-development research, strategic planning, design, marketing, communication and sales. Read More
When sales for the Financial District condo 20 Pine The Collection started in the fall of 2006, it was An Event. Part of that had to do with the housing market at the time, all bullish and booming, the condo towers sprouting throughout Manhattan tumescent monuments to money and a city back from the September Read More
“You’re catching me at a crazy time,” Michael Shvo said over the phone from his limo last month.
The audacious marketing genius behind such hugely hyped high-end condo projects as Bryant Park Tower and 20 Pine The Collection had just returned to Manhattan after several weeks overseas. While family business took top priority—his father Read More
The only thing more exciting than today’s news about the upcoming sale of Bob Guccione’s townhouse (or about Sharon Baum’s Vespa), is Prudential Douglas Elliman’s annual awards ceremony, taking place right this moment, until noon, at Cipriani 42nd Street.
It’s the stuff real estate dreams are made of! Annual broker awards, especially Read More
Michael Shvo’s eponymous firm dominates the job board recently launched by The Real Deal magazine. Of the 16 help-wanted ads on the board, 11 are from Shvo. (Only seven are actually labeled as coming from Shvo; the other four come from an unnamed "top international luxury real estate branding, marketing and sales firm" Read More
Besides being Manhattan realty mavens, what do Michael Shvo, Louise Sunshine, and Dennis Mangone have in common? They’ve all fled New York this week for the well-tanned haven of Miami Beach, where Art Basel ("the most important art show in the United States, a cultural and social highlight for the Americas") Read More
One of Robert K. Futterman’s favorite photographs shows his kids standing in front of what is now the Apple Store on Fifth Avenue.
Hanging in the empty window behind them is, of course, a sign sporting Papa Futterman’s own blue “RKF” logo, inspired by his “real-estate hero,” Edward S. Gordon, and his longtime client, Read More
Reconcile these two recent events.
On Oct. 30, Merrill Lynch, one of the world’s biggest investment banks, announced that its CEO Stan O’Neal would resign. Billions in losses tied to the subprime mortgage crisis precipitated Mr. O’Neal’s resignation. Charles Prince, CEO of Citigroup, the nation’s largest bank, followed Mr. O’Neal into unemployment on Nov. Read More
Arriving at the opening day of the W New York-Downtown Hotel and Condominium sales office was a little disorienting. A polite doorman greeted you at the entrance–but, beyond the threshold, complete darkness. Then, as soon as the next automated door opened, you were in a different world. It was no longer a Wednesday morning in Read More
We just got an email from Shvo, the marketing firm run by the redoubtable Michael Shvo, to say that the condos inside the future W New York Downtown will go on sale Nov. 7.
The Observer broke the news in March of Mr. Shvo’s work on the tower at 123 Washington Street, which is Read More