AOL will sell more than 800 patents to Microsoft in exchange for $1.056 billion in cash, the company announced today. The dial-up giant retained patents of 300 “core and strategic” technologies, which it will non-exclusively license to Microsoft in the same deal.
The auction for the patents began last fall, part of the company’s long term plan to “unlock value” for shareholders. The transaction is expected to close by the end of 2012, and the company says it plans to return a significant portion of the proceeds to shareholders.
Meanwhile, WWD caught AOL and Huffington Post editor Arianna Huffington at her book party for Kathy Freston (Ms. Freston introduced Ms. Huffington to her business partner Kenneth Lerer), to find out how she felt about about her growing influence at AOL.
Fordham University published their Fourth Quarter 2011 V-Positive Report, which measures the Consumer Value Index. The methodology is based off of a few psychological theories that reflect the “understanding of the motivation to consume.” In short: a thousand people are surveyed at the end of the year and answer several attributes for each of the seven domains.
The Power Broker
When the British Broadcasting Corporation began its search for new office space for the executive and sales staff in Manhattan last year, its focus was on finding space that had a newsroom feel, free of the labyrinthine private offices and barriers so common among law firms, doctors’ offices and corporate accounting firms.
Like the bullpen made famous by Mayor Bloomberg, the company envisioned a Manhattan office with open space that would inspire transparency and collaboration while eschewing privacy.
Perhaps Paul Allen was missing some of that West Coast sun. The co-founder of Microsoft just purchased the penthouse at 4 East 66th Street, which comes with a giant roof terrace where he can catch some rays.
Mr. Allen paid a whopping $25 million for the home. It appears he will be expanding like a mid-90′s Microsoft, as Mr. Allen already owns the 11th floor apartment at the tony Fifth Avenue co-op, which he reportedly purchased for $13.5 million in 1996.
Four ad startups are banding together to challenge the dominance of Google and Microsoft in search and online advertising, Erick Schonfield at TechCrunch reports.
The two megacompanies operate massive networks across millions of sites and can serve up comprehensive data on how users are interacting with ads, so why would an advertiser go with Read More
A recent Ad-Age article on the explosive growth of advertising on Facebook makes note of an interesting fact: following big names like AT&T and Match.com, an unknown website called Make-my-baby.com was the third largest advertiser on Facebook.
When Matt Cutts, head of Google’s anti-webspam team, decided to dig a little deeper, he found that Read More
In last night’s DealBook (or rather “Dealb%k“) column, The New York Times‘ Andrew Ross Sorkin wonders whether the Securities and Exchange Commission is undermining corporate transparency by allowing companies to post market-moving information (quarterly earnings, for example) on their websites instead of distribute it through more traditional means like press releases. Says Sorkin:
If Read More
The Obsever broke the news yesterday that Microsoft will be powering New York City’s transition to cloud computing. It’s exciting to see Mayor Bloomberg pushing city government to adopt new technology, but a few details have emerged since then that make the partnership seem a little less sweet.
Mayor Bloomberg said during a press Read More
What a difference a few years makes! Remember when Microsoft was a monopoly set to take over the world? It was awhile ago.
Today, Microsoft announced a deep integration between its Bing search engine and Facebook, and Mark Zuckerberg took the stage to say a few words.
He pointed out that the two companies have Read More