By Kim Velsey 4/02 9:00pm

Office Envy

17 Photos

Photo by Emily Anne Epstein

Amusement Perks: How the Cult of Cool Offices Took Over the Cubicle World

Last winter, BuzzFeed got a pony. Well, technically it was a miniature horse named Mystic, and she came by for a visit one morning—a surprise treat for hitting a web-traffic goal. Sure, a cash bonus might have been more practical, but a little pony with pink ribbons in her mane and a tiny gold party hat that stuck up like a unicorn’s horn? So much cooler. And judging by the photos that employees quickly posted on Facebook and Twitter, Mystic’s visit was basically the best day ever. At least until the time she visited with a piglet and a tiny bandana-
wearing goat. Or the time Grumpy Cat—the famous cranky-looking feline—stopped by.

It was enough to make even a Google employee jealous. Not that Google’s New York offices don’t have their own enviably cool visitors—Stephen Colbert, Lang Lang and Toni Morrison, to name just a few. Employees also get razor scooters. And pool tables. And arcade games. And subsidized massages. And free gourmet meals. And a full-service, full-size dessert truck permanently parked on the eighth floor.

These days, visitors to a New York office are as likely to stumble into a game of Ping-Pong as they are to find suited workers shuffling through a grim landscape of carpet tile and cubicles. Thrillist has a kegerator; building-mate Foursquare has shuffleboard and a beer of the week. Etsy’s Dumbo headquarters blends homemade coziness and high-end design so masterfully it could make an Urban Outfitters executive weep. Read More

By Chris Shott 12/04/06 12:00am

American Apparel in New York: Standing Before 100 Candles

Building contractor Tommy Amato and a buddy were hanging out along Smith Street in Brooklyn, joking about “getting a suntan.”

The sun had set, yet the two men were bathed in bright rays emanating from the neighborhood’s luminous American Apparel store—whose ghostly glow that dark autumn evening was clearly visible to Counter Espionage from as Read More

By Staff 9/18/06 12:50pm

Sexy American Apparel Goes To Sexy Fifth Avenue


Kids these days

After noticing that the long-sock-loving American Apparel is moving into The Observer’s Flatiron neighborhood–142 Fifth Avenue, to be precise–we decided to give the lascivious company a call.

“If you stand on the street at Fifth Avenue, there are lot of people who look like American Apparel customers,” said Miguel McKelvey, Read More