Print to Digital
The problem with looking to J.K. Rowling for inspiration about how to transition a book franchise into the digital era is that no author can really be compared to J.K. Rowling.
“She’s kind of like the Oprah of children’s books,” said Lorraine Shanley, co-founder of Market Partners International, which consults on digital books.
“I mean, Read More
At last week’s BookExpo America, Amazon managed to do what it had done so many times before: give traditional publishing houses an anxiety attack. This time, the company did so by hiring one of the old guard’s own, Larry Kirshbaum. However, it was not merely the hire that scared book-industry insiders, but what it portended: Read More