Several weeks ago, PBS Digital Studios released a Bob Ross mashup called “Happy Little Clouds.” It was the follow-up to the studio’s Mister Rogers Auto-Tune smash hit, “Garden of Your Mind,” and it was all sorts of wacky. What are you doing, PBS? Public Broadcasting isn’t supposed to be hipster-cool!
But following the “If it’s not broke, don’t fix it,” theorem, we now have a Julia Child remix, “Keep on Cooking.” It’s making us kind of hungry.
Kudos to PBS for getting on the ball with this whole Internet/meme fad. Unlike some stations owned by the billionaires over at Viacom, the Public Broadcasting Service doesn’t have the money to go after every copyright infringement on YouTube. Instead, they’ve creatively solved the problem of people re-appropriating old clips of their shows by doing it themselves at PBS Digital Studios: where they turn out impressively self-aware videos auto-tuning the syndicated stars of the network.
It’s all for the LOLs, of course, but it’s also ingenious viral marketing for a network that’s biggest draw is a guy who paints “Happy Little Clouds.”