NoChe: New York’s Most Unnecessary Neighborhood Neologism?
Manhattan West too corporate? Far West Side too bland? Clinton too anodyne? Hell’s Kitchen too imprecise?
“You’ve heard of NoMad, NoLita, and NoHo,” writes Bisnow. “Well, get used to ‘NoChe.’ ” (We’d prefer not to!) “It stands for North Chelsea, pronounced a touch exotically”—because nothing screams exótico like millions of square feet of shimmering class A office space!—”like the Spanish word for ‘night.’ It’s how insiders are referring to the dramatic new area being forged by Brookfield and Related on the Far West Side.” Read More
