Manhattan West too corporate? Far West Side too bland? Clinton too anodyne? Hell’s Kitchen too imprecise?
“You’ve heard of NoMad, NoLita, and NoHo,” writes Bisnow. “Well, get used to ‘NoChe.’ ” (We’d prefer not to!) “It stands for North Chelsea, pronounced a touch exotically”—because nothing screams exótico like millions of square feet of shimmering class A office space!—”like the Spanish word for ‘night.’ It’s how insiders are referring to the dramatic new area being forged by Brookfield and Related on the Far West Side.” Read More