Adam Penenberg’s Crazy Viral Book Blitz

Before the release last Tuesday of his new book Viral Loop: From Facebook to Twitter, How Today’s Smartest Businesses Grow Themselves, author Adam Penenberg, a New York University journalism professor and Fast Company contributor, crafted a new media strategy that banked on the Internet’s chatty users spreading his words.

He Read More

Did You Digg It?

If the NYTimes.com most-emailed list was curated by Aunt Mabel, Digg.com’s ‘top news in all content’ list is probably generated by her 20- (or 30-) something nephew: a Twittering, iPhone wielding, card-carrying member of Generation Wii. Here’s what this dude (we’ll call him Kevin) and the rest of Diggnation have been Diggin’ in the Read More