It's pretty interesting to watch—and note—the way most people got emails that left out the emphatic praise of Sarah Jessica Parker from emails other recipients received.

[RELATED: Why did Newsweek scrap a cover of Obama dressed as Trayvon Martin? Read More.]

For example, 52 people received an email that read:

So I know [Barack Obama] is looking forward to the dinner at Sarah Jessica Parker's house next week in New York, and meeting a few grassroots supporters like you.

By comparison, 39 people received an email with this emphatic endorsement of the Sex and the City star:

Sarah Jessica Parker is a loving mom, an incredibly hard worker, and a great role model. She's one of those people you can't help but admire.

While seven people received an email that had only the above mention ("looking forward to the dinner at...") of Sarah Jessica Parker, four people got an email that simply directs them to a YouTube video of Sarah Jessica Parker.

Only two respondents sent in emails that read:

Sarah Jessica Parker is someone who puts 100 percent into everything she does. Barack and I are honored that, right now, some of that wonderful energy is focused on supporting the campaign.

Those people will never know what a loving mom she is!

Sure, no doubt other political campaigns adjust their emails as well, and this one's only particularly interesting because it involves celebrities (the double-edged sword of using fame to stump for politicos), who Mitt Romney doesn't seem to have among his outspoken fans.

That said, the entire thing is odd and utterly fascinating, and prompts some pretty glaring questions:

Why do certain people get Sarah Jessica Parker praised to them more emphatically than other recipients of the email? How are these people organized? And has the blowback from the Anna Wintour experiment lead Obama's team to more carefully manage and disseminate their messages?

The world may never know, but they will have this ProPublica page where they can read the emails about it in the meantime. Fun!

fkamer@observer.com | @weareyourfek

Which Dan Abrams is this? (Getty Images)

“Dan Abrams and I emailed a bit about possibly trading our Twitter handles,” said Dan Abrams, a writer/producer in New York, of an exchange with the ABC News analyst three years ago. “I probably would have—he was like, I’ll take you out to dinner. I wasn’t at a point where my name was a brand.” The more famous Mr. Abrams, whose Twitter account is @danielabrams, let the matter drop, which the less famous Mr. Abrams estimates he regrets. He wouldn’t make the switch now, though: “I’m making that transition from being behind the scenes to being, like, a person.”

In the age of personal branding, sharing a name with a famous person can be a boon. (Witness the upcoming summer reality show Same Name, in which civilians meet their celebrity namesakes.) Mr. Abrams takes pride in his un-Google-ability: “People can’t come across some stupid show I did. If my name was Rizzo Gulati, they might see something I’d done and not want to hire me.” Mr. Abrams hasn’t reaped the social benefits of sharing an identity, but the New York film critic David Edelstein gets invitations directed to the real-estate developer David Edelstein: “Recently, I received at my home an embossed patron invitation to some BAM gathering at a fancy Upper East Side residence,” Mr. Edelstein said via email. “I called BAM and they were horrified that the likes of me could almost have shown up at some hedge fund manager’s townhouse.”

Of course, the truly powerful need not be aware of their shared-name cohort. Bill Keller of The New York Times shares an identity with an evangelist—the second result on a Google of “Bill Keller” is for “Bill Keller Ministries” at LivePrayer.com. “Amazingly, given my evangelical charisma and general piety, I’ve never gotten one of his messages,” said the Times Magazine columnist via email. Perhaps the best coping mechanism is to come up with a canny, repeatable line. Could the high-society DJ David Chang be the same guy who makes our ramen? No, he told The Observer: “I mix beats, not meats!”

ddaddario@observer.com :: @DPD_