By Drew Grant 1/30/12 1:08pm

Viral Marketing

Video

It's a bird, it's a plane! (Well, it is a plane.)

Chronicle Takes Viral Marketing to the Sky with Human Planes (Video)

Manhattanites are a tough bunch; it takes more than topless paparazzi or oddly threatening skywriting to phase them. But after watching this video of three RC planes shaped like humans flying over the city’s bridges we wondered what people thought as they watched people fly through the sky. Were they scared? Jealous? Did they believe that the angels of the rapture descended at last, in the visage of motor-sputtering humans up in the air?

Or were they thinking “What a great ad campaign for that movie about teenagers who can crush cars and stuff with their minds“? Read More

By Zeke Turner 7/02/10 4:02pm

Moves

People Picks Up Design Director Andrea Dunham from Rodale

People editor Larry Hackett has grabbed Andrea Dunham from Women’s Health to be work as his design director. Ms. Dunham began her career at New York magazine in 1996, and put in time at mononymous financial books like Money and Worth before moving on to Women’s Health.

Here’s the release:

PEOPLE MAGAZINE NAMES ANDREA DUNHAM Read More

By Molly Fischer 3/30/10 12:58pm

People: Smokin’

Mediaweek has ranked People first on its “Hot List” of magazines. Other titles in the top ten include Women’s Health, Runner’s World, Family Circle, More and Scholastic Parent & Child.

“Let’s call it The Lukewarm List,” says Keith Kelly.

We might have gone with “The Suburban Mom List” or possibly “The Read More