Lure Fishbar, the subterranean Soho restaurant where media elites sup side-by-side with Hollywood celebrities, will live to serve lobster tail another day. Lure, lodged beneath the Prada store on the corner of Mercer and Prince, has signed a new 10-year lease, as reported by Eater earlier today.
THERE GOES THE NEIGHBORHOOD
Descending into Lure Fishbar, one enters a world that is at once a fantasy of the moneyed life—the subterranean restaurant’s gleaming teak panels and white leather banquettes call to mind the interior of some billionaire’s yacht—and its embodiment.
A favorite of tech and media moguls, Lure is where the city’s sleek and prosperous come to sup on $46 steamed lobster tail, socialites slurp their weight in oysters and Gwyneth Paltrow goes for dinner with Beyoncé and Jay-Z.
When it opened in 2004, Lure was both the apotheosis and the seeming endpoint of Soho’s transformation from an enclave for scruffy artists into an upscale shopping and dining district. Nine years later, Lure seems, if anything, even more at one with its surroundings, a short walk from Chanel and Louis Vuitton.
So it came as something of a shock when rumors started circulating this spring that Lure was closing because of a massive rent hike. Mom-and-pops have been struggling for decades, of course, and Soho has had more than its share of casualties. But Lure doesn’t fit the profile of a beleaguered small business. Owned by John McDonald, a savvy veteran of New York’s restaurant scene, Lure caters to the kind of clientele that does not balk at paying a lot more for things they deem worthy. Moreover, it had washed into the neighborhood on the waves of gentrification in the first place.
If you haven’t heard of Peter and Harry Brant yet, you should be calling the Postal Service and Time Warner to find out why they’ve discontinued service to that rock you’re living under. The teenage sons of paper mogul Peter M. Brant have been everywhere lately: gracing the Style Section of The New York Times, tweeting from a shared Twitter account and being profiled in this week’s lugubrious three-page spread in the latest issue of Vanity Fair (to make matters worse, the piece was titled “Little Lord Flauntleroys”).
Now the blood is in the water, and its officially hunting season as the collective new media aims to take a shot at these young male socialites.
Peter Brant is the owner of Brant Publications, which makes him the publisher of Interview Magazine, which was started by Andy Warhol. He also makes lots of money doing other things, like collecting art. His wife—who he almost got a divorce with, and then, reconciled with—is supermodel Stephanie Seymour, who was in the “November Rain” video. He had three children with her. Two of them were profiled by the New York Times for tomorrow’s Thursday Styles section.
Without further ado, here are the ten best lines, removed from their context, without commentary*:
It was lunchtime at Casa Lever, the high-end restaurant in the iconic Lever House, and Richard Baxter was on his BlackBerry negotiating.
It was a busy year for Mr. Baxter and his colleagues at Jones Lang LaSalle. His four-man team comprised some of the city’s most prominent brokers of large-scale commercial office buildings, and as the Manhattan sales market’s post-recessionary thaw continues, Mr. Baxter estimated that the group had tallied an impressive $1.3 billion in deals this year.
Three days before Christmas, however, it wasn’t one particular skyscraper Mr. Baxter was bargaining over from his plum seat at Casa Lever. In a year-end rush, his group had loose ends to tie up, deals to close and transactions still in the works. And so, on this particular Thursday amid a bustling lunch crowd, Mr. Baxter was not negotiating with a buyer or a building owner, but rather one of his own assistants, whom he was asking to stay late to receive critical documents and to help get the team through the rest of the day.
THE SUNDAY TRAIN TO GREENWICH left near the brunch hour and wound fast from Grand Central up out of the city, through the tree-dotted commuter towns, decrepit cities and expanses of green space. Just across the Connecticut border we stopped and at the taxi stand we spotted an editor from Interview magazine in red, bulb-shaped Read More
Are you aware of a certain Peter Brant II? Ah, you’re not? Here’s the “about” section of his Facebook fan page, it’s a perfectly good primer:
Peter Brant II is a Designer, Art Collector, Socialite, and Model, and the eldest son of Supermodel Stephanie Seymour and Newsprint Billionare [sic] Peter Brant I
In 2003, Interview magazine publisher and Greenwich polo king Peter Brant commissioned a statue by nutty Italian-American artist Maurizio Cattelan. The art piece was to be of his wife, Stephanie Seymour, and she would be nude clutching her breasts, jutting out like a figurehead on a boat. Cattelan agreed, and went to work on the statue. Read More
Stephanie Seymour and Peter Brant went from calling each other all manner of nasty names to New York Post speculating that the housing market is tempting couples to forego the expensive divorce and work out their issues.
The Post brings us the flimsiest of flimsy trend stores with the obligatory two divorce lawyers Read More
Interview magazine publisher — and Polo enthusiast — Peter Brant and former supermodel Stephanie Seymour reunited yesterday after a year and a half of vicious divorce proceedings. Now they’re making the recommitment even more official. The New York Post reports that the couple is shopping around for townhouses on both sides of Central Park. It seems Read More