Startups From the Stars
Fashion Week Observed
When you write about tech, invites to startup launch parties promising logo stickers and an open bar are pretty much an everyday occurrence. But you aren’t usually promised that Pharrell Williams will be performing.
Such was the scenario at last night’s launch party for YPlan, an app that got its start in London and is available in NYC starting today. Pharrell is an advisor to the app; cofounder Rytis Vitkauskas said he signed on after many of the artist’s uber-chic London friends recommended its services. Mr. Vitkauskas added that the 10-month-old app is already on 15 percent of London’s iPhones.
It was Wednesday, more than a week into the biannual cocktails-and-couture marathon. And though there’s still one more night, the bash for Olivier Zahm’s ultra hip magazine seemed like the grande finale. Read More
While the Met was swarmed by A-listers Monday night, we only heard news about Beyonce‘s dress this morning. Upstaged by the attendance of Tim Tebow, these celebrities dispersed to three locations the Met in order to fully dance away the pain: the Ukrainian Institute of America, the Boom Boom Room, and Crown all hosted parties that were hit up by roaming models, actors, and musicians.