Financial troubles at the iconic porn mag Playboy have led Hugh Hefner to invite ten strangers into his famous mansion. In an effort to increase sales of the magazine, which plummeted 34 percent last year, Hefner is hosting a Willy Wonka-esque contest in which ten “golden tickets” will be Read More
Looking for a classy place to spend a boys’ night out this weekend?
Playboy hopes you’ll turn to their new geo-local app, Scout, for suggestions.
As Kara Swisher notes, this is an attempt by the ailing media company to break into the digital world.
Like Foursquare, Scout uses GPS to make recommendations to Read More
“Am I boring you yet?” Paz de la Huerta cooed into the microphone, her inflection such that it could have been whispered in bed. She was reading an excerpt of the new Lydia Davis translation of Madame Bovary at last night’s Playboy party at a makeshift tea room set up under the austere metal buttresses of the High Read More
Viking won’t release Lydia Davis’ new translation of Madame Bovary until late next month, but an advance excerpt is available—in the September issue of Playboy. “The Most Scandalous Novel of All Time,” says the cover!
It is, Hugh Hefner reports, “a great read.”
At last, some Read More
The Post‘s “Dream Job” profile of Playboy photographer Gen Nishino begins with the caveat that, yes, not everyone may think that shooting nude women is the best job in the world. Then it launches into an extremely boring interview that still operates under the assumption that it would be.
Nishino, a heterosexual Read More
Today Playboy unveiled its safe-for-work website The Smoking Jacket, which appears to be part of Hugh Hefner’s plan to bolster his already strong brand without improving his magazine. Hefner recently made headlines after putting forth a bid to re-privatize his company after 39 years.
Hef welcomes you to the site Read More
Following Hugh Hefner’s bid to take Playboy back into private control this week, Penthouse owner Marc Bell has made a counter bid of $210 million on the brand, according to The Wrap. Mr. Bell’s bid is worth nearly $25 million more than the amount Mr. Hefner put forward, $5.50 per share.
Mr. Hefner is Read More
This morning, Hugh Hefner put out a bid to buy all shares of Playboy Enterprises Inc. that he doesn’t currently own, an effort to re-privatize his company after 39 years.
Hefner has offered to pay a premium of nearly 40 percent on outstanding shares, a surprising development given that, Read More
It’s no longer a porno book. It’s a “brand management company.” And, as such, the company will be using the brand to launch a safe-for-work site, The Smoking Jacket, this summer. Can the Playboy brand even be safe for work? Is that allowed? Management? Read More
For those upstanding citizens who really do read Playboy for the articles, Hugh Hefner and company are rolling out a new site, sans nudity, which will be safe for your office-place reading pleasure.
According to paidContent, the new site will be free and will be called The Smoking Jacket.
We hope it’s jam-packed Read More