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	<title>Observer &#187; Pocket Books</title>
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		<title>Observer &#187; Pocket Books</title>
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		<title>Simon &amp; Schuster Laid Off at Least Three Last Week</title>

		<comments>http://observer.com/2009/09/simon-schuster-laid-off-at-least-three-last-week/#comments</comments>
		<pubDate>Tue, 01 Sep 2009 21:20:06 -0400</pubDate>
					<link>http://observer.com/2009/09/simon-schuster-laid-off-at-least-three-last-week/</link>
			<dc:creator>Leon Neyfakh</dc:creator>
				
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		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/simon_schuster_simon_477fc0cb86726.jpg" />Two editors at Pocket Books and an editorial assistant at Simon Spotlight Entertainment were laid off in a small round of cuts carried out at Simon &amp; Schuster last week.</p>
<p>Maggie Crawford, the editorial director of Pocket Books, had been with the company for more than eight years, and developed a reputation in the field of women&rsquo;s fiction. Margaret Clark, who edited books in the Star Trek franchise as part of Simon Spotlight&rsquo;s media tie-in department, joined Pocket in 1996, according to a report posted on the Web site TrekMovie.com. Her departure from the company was discussed and lamented at length over the weekend by Star Trek fans on the <a href="http://trekbbs.com/showthread.php?s=d9000ba85a7ca4e4327670610713c451&amp;t=102318">Trek BBS message board</a>. </p>
<p>Simon &amp; Schuster announced the elimination of 35 positions last December, on the day&nbsp; that would come to be known as the publishing industry&rsquo;s &ldquo;black Wednesday.&rdquo; Layoffs at the company have continued in a trickle ever since, with positions in various departments&mdash;including production, sales, and marketing-- being cut at the Touchstone Fireside imprint, the children&rsquo;s division, and elsewhere. </p>
<p>This latest round of cuts came as a surprise to Pocket staff, who learned of them on Tuesday when publisher Louise Burke sent out an announcement. </p>
<p>Ms. Burke did not return a call last Friday. Pocket Books publicity director Jean Anne Rose declined to comment, as did Simon &amp; Schuster&rsquo;s corporate spokesman Adam Rothberg. Jennifer Bergstrom, the publisher of Simon Spotlight, could not be reached today.</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/simon_schuster_simon_477fc0cb86726.jpg" />Two editors at Pocket Books and an editorial assistant at Simon Spotlight Entertainment were laid off in a small round of cuts carried out at Simon &amp; Schuster last week.</p>
<p>Maggie Crawford, the editorial director of Pocket Books, had been with the company for more than eight years, and developed a reputation in the field of women&rsquo;s fiction. Margaret Clark, who edited books in the Star Trek franchise as part of Simon Spotlight&rsquo;s media tie-in department, joined Pocket in 1996, according to a report posted on the Web site TrekMovie.com. Her departure from the company was discussed and lamented at length over the weekend by Star Trek fans on the <a href="http://trekbbs.com/showthread.php?s=d9000ba85a7ca4e4327670610713c451&amp;t=102318">Trek BBS message board</a>. </p>
<p>Simon &amp; Schuster announced the elimination of 35 positions last December, on the day&nbsp; that would come to be known as the publishing industry&rsquo;s &ldquo;black Wednesday.&rdquo; Layoffs at the company have continued in a trickle ever since, with positions in various departments&mdash;including production, sales, and marketing-- being cut at the Touchstone Fireside imprint, the children&rsquo;s division, and elsewhere. </p>
<p>This latest round of cuts came as a surprise to Pocket staff, who learned of them on Tuesday when publisher Louise Burke sent out an announcement. </p>
<p>Ms. Burke did not return a call last Friday. Pocket Books publicity director Jean Anne Rose declined to comment, as did Simon &amp; Schuster&rsquo;s corporate spokesman Adam Rothberg. Jennifer Bergstrom, the publisher of Simon Spotlight, could not be reached today.</p>
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		<title>Pocket Books Goes All In For Zombie Craze, Signs Zombie Beatles Book</title>

		<comments>http://observer.com/2009/07/pocket-books-goes-all-in-for-zombie-craze-signs-zombie-beatles-book/#comments</comments>
		<pubDate>Thu, 30 Jul 2009 20:15:46 -0400</pubDate>
					<link>http://observer.com/2009/07/pocket-books-goes-all-in-for-zombie-craze-signs-zombie-beatles-book/</link>
			<dc:creator>Leon Neyfakh</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2009/07/pocket-books-goes-all-in-for-zombie-craze-signs-zombie-beatles-book/</guid>
		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/beatles_1.jpg?w=300&h=199" />Following the <a href="http://www.publishersweekly.com/article/CA6671117.html">surprise success</a> of <em>Pride and Prejudice and Zombies</em>, in which Jane Austen&rsquo;s classic comedy of manners is retold as a horror story featuring the undead, Pocket Books has signed up another zombie mash-up book. This one is about the Beatles, and it will be called <em>Paul is Undead</em>.</p>
<p>Author Alan Goldsher said in an interview yesterday that the plot of the book will closely follow actual events. &ldquo;It&rsquo;s the story of the Beatles, if they were zombies,&rdquo; Mr. Goldsher said, noting that Ringo will actually be a ninja.&nbsp;</p>
<p>Mr. Goldsher&rsquo;s literary agent, <a href="/2009/media/gentle-jason-ashlock-ignores-recession-opens-literary-shop">Jason Ashlock of Moveable Type</a>, explained further: &ldquo;In the book, what we now term the 'British Invasion' was a zombie invasion, where their intent was to take over the world with their zombie mayhem.&rdquo;</p>
<p>Mr. Ashlock said that, initially, he and his client were talking about &ldquo;zombifying&rdquo; another classic, but decided they didn&rsquo;t want to just ape the conceit of an existing title wholesale. Mr. Goldsher came up with the Beatles idea instead, and Mr. Ashlock sold it in a preempt to Pocket three days after putting it on the market.&nbsp;</p>
<p>&nbsp;&ldquo;We know this monster mash-up craze can only last so long,&rdquo; Mr. Ashlock said. &ldquo;We chose this idea because it was inventive enough with the Beatles element that it could outlast what might not be a long-lasting trend. We were trying to think of something that wouldn&rsquo;t just be cool next year, but would continue to sell as an interesting item for many years to come.&rdquo;</p>
<p>The folks at Pocket Books, an imprint of Simon &amp; Schuster, believe the zombies trend has serious legs. Earlier this month, deputy publisher Anthony Ziccardi announced that Pocket would publish seven zombie-related books in conjunction with a small press that specializes in horror. At the time, Mr. Ziccardi told <em><a href="http://www.publishersweekly.com/article/CA6669916.html">Publishers Weekly</a></em>, &ldquo;We are thrilled to have the opportunity to work with Permuted Press and expand their very successful brand. We feel the horror genre, and zombies in particular, will be a growing category at retail. Even Hollywood seems to be focused on zombie tales and we feel that we are well positioned to capitalize on this trend.&rdquo;</p>
<p>In an interview today, Mr. Ziccardi backed up his point further by pointing to the public&rsquo;s renewed enthusiasm for Michael Jackson&rsquo;s &ldquo;Thriller&rdquo; video, which features the late singer and his entourage dressed up as zombies. &nbsp;</p>
<p>&ldquo;That video, more than any of his other videos, has been getting the most attention,&rdquo; Mr. Ziccardi said. &ldquo;It just sort of plays into the whole zombie interest.&rdquo;&nbsp;</p>
<p>Mr. Goldsher, who has written a number of novels and a history of the band Modest Mouse, wants to make<em> Paul is Undead</em> into a franchise. He noted that <em>Pride and Prejudice and Zombies</em> is being adapted into a <a href="http://www.publishersweekly.com/article/CA6672931.html?q=zombies">graphic novel</a>.&nbsp;</p>
<p>&ldquo;We&rsquo;re hoping to make a brand out of it,&rdquo; he said. &ldquo;My dream&mdash;and we have spoken to producers, both of the TV and film variety&mdash;is to make it an animated miniseries, done in the style of <em>Yellow Submarine</em>. That would be so fun.&rdquo;</p>
<p><em>Paul Is Undead</em> will be published by Pocket next June. In the meantime, Mr. Goldsher and Mr. Ashlock are trying to sell another book, a monster-themed parody of the blockbuster self-help book <em>The Secret</em> titled <em>The Secretion</em>.&nbsp;</p>
<p>&nbsp;</p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/beatles_1.jpg?w=300&h=199" />Following the <a href="http://www.publishersweekly.com/article/CA6671117.html">surprise success</a> of <em>Pride and Prejudice and Zombies</em>, in which Jane Austen&rsquo;s classic comedy of manners is retold as a horror story featuring the undead, Pocket Books has signed up another zombie mash-up book. This one is about the Beatles, and it will be called <em>Paul is Undead</em>.</p>
<p>Author Alan Goldsher said in an interview yesterday that the plot of the book will closely follow actual events. &ldquo;It&rsquo;s the story of the Beatles, if they were zombies,&rdquo; Mr. Goldsher said, noting that Ringo will actually be a ninja.&nbsp;</p>
<p>Mr. Goldsher&rsquo;s literary agent, <a href="/2009/media/gentle-jason-ashlock-ignores-recession-opens-literary-shop">Jason Ashlock of Moveable Type</a>, explained further: &ldquo;In the book, what we now term the 'British Invasion' was a zombie invasion, where their intent was to take over the world with their zombie mayhem.&rdquo;</p>
<p>Mr. Ashlock said that, initially, he and his client were talking about &ldquo;zombifying&rdquo; another classic, but decided they didn&rsquo;t want to just ape the conceit of an existing title wholesale. Mr. Goldsher came up with the Beatles idea instead, and Mr. Ashlock sold it in a preempt to Pocket three days after putting it on the market.&nbsp;</p>
<p>&nbsp;&ldquo;We know this monster mash-up craze can only last so long,&rdquo; Mr. Ashlock said. &ldquo;We chose this idea because it was inventive enough with the Beatles element that it could outlast what might not be a long-lasting trend. We were trying to think of something that wouldn&rsquo;t just be cool next year, but would continue to sell as an interesting item for many years to come.&rdquo;</p>
<p>The folks at Pocket Books, an imprint of Simon &amp; Schuster, believe the zombies trend has serious legs. Earlier this month, deputy publisher Anthony Ziccardi announced that Pocket would publish seven zombie-related books in conjunction with a small press that specializes in horror. At the time, Mr. Ziccardi told <em><a href="http://www.publishersweekly.com/article/CA6669916.html">Publishers Weekly</a></em>, &ldquo;We are thrilled to have the opportunity to work with Permuted Press and expand their very successful brand. We feel the horror genre, and zombies in particular, will be a growing category at retail. Even Hollywood seems to be focused on zombie tales and we feel that we are well positioned to capitalize on this trend.&rdquo;</p>
<p>In an interview today, Mr. Ziccardi backed up his point further by pointing to the public&rsquo;s renewed enthusiasm for Michael Jackson&rsquo;s &ldquo;Thriller&rdquo; video, which features the late singer and his entourage dressed up as zombies. &nbsp;</p>
<p>&ldquo;That video, more than any of his other videos, has been getting the most attention,&rdquo; Mr. Ziccardi said. &ldquo;It just sort of plays into the whole zombie interest.&rdquo;&nbsp;</p>
<p>Mr. Goldsher, who has written a number of novels and a history of the band Modest Mouse, wants to make<em> Paul is Undead</em> into a franchise. He noted that <em>Pride and Prejudice and Zombies</em> is being adapted into a <a href="http://www.publishersweekly.com/article/CA6672931.html?q=zombies">graphic novel</a>.&nbsp;</p>
<p>&ldquo;We&rsquo;re hoping to make a brand out of it,&rdquo; he said. &ldquo;My dream&mdash;and we have spoken to producers, both of the TV and film variety&mdash;is to make it an animated miniseries, done in the style of <em>Yellow Submarine</em>. That would be so fun.&rdquo;</p>
<p><em>Paul Is Undead</em> will be published by Pocket next June. In the meantime, Mr. Goldsher and Mr. Ashlock are trying to sell another book, a monster-themed parody of the blockbuster self-help book <em>The Secret</em> titled <em>The Secretion</em>.&nbsp;</p>
<p>&nbsp;</p>
]]></content:encoded>
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		<title>Threshhold Editions Acquires Sarah Palin Biography by People Reporter Lorenzo Benet</title>

		<comments>http://observer.com/2008/09/threshhold-editions-acquires-sarah-palin-biography-by-ipeoplei-reporter-lorenzo-benet/#comments</comments>
		<pubDate>Wed, 24 Sep 2008 19:25:49 -0400</pubDate>
					<link>http://observer.com/2008/09/threshhold-editions-acquires-sarah-palin-biography-by-ipeoplei-reporter-lorenzo-benet/</link>
			<dc:creator>Leon Neyfakh</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2008/09/threshhold-editions-acquires-sarah-palin-biography-by-ipeoplei-reporter-lorenzo-benet/</guid>
		<description><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/palinmeets092408.jpg?w=300&h=194" />Lorenzo Benet, who penned <em>People</em> Magazine's cover <a href="http://www.people.com/people/article/0,,20223201,00.html">story</a> on Sarah Palin a few weeks back, has signed on to do a full-length biography of the vice presidential candidate for <a href="http://www.simonsays.com/content/destination.cfm?pid=516708">Threshold Editions</a>, the conservative imprint of Simon &amp; Schuster that employs former Bush advisor Mary Matalin and which recently published Jerome Corsi's bestselling anti-Obama book, <em>The Obama Nation</em>. </p>
<p>According to Mr. Benet's agent, Jarred Weisfeld of Objective Entertainment, the book will be out sometime in February, which means at least three months will have passed since the election. </p>
<p><em>The Observer</em> spoke to Mr. Weisfeld <a href="/2008/media/sarah-palin-and-all-editors-lunge-unbaked-alaska">earlier this month</a>, shortly after Mr. Benet's story ran in <em>People</em>, and at the time he said that a client of his—Mr. Benet, as we now know—was interested in doing a Palin bio but was having trouble convincing publishers to pick it up because of timing issues. </p>
<p>&quot;It would be almost next to impossible to get the book out by the election unless you're a really, really small publisher, but if you're able to do that, the book is very valuable,&quot; Mr. Weisfeld said. &quot;This is a very timely book. It's election sensitive. If it comes out before the election, it'll be a bestseller, but if she doesn't and she loses, it's a bomb. If it comes out after the election and she does win, then you have a bestseller again.&quot;    </p>
<p>Mr. Weisfeld said at the time that he was still hoping to sell the book, and that he'd come up with an unconventional deal structure that might help things along. </p>
<p><span>&quot;The idea that I came up with was, if Palin loses, the author would get X amount. But if Palin wins, the author would get three times that amount,&quot; Mr. Weisfeld said. 'That's the formula that I had gone out with, but nobody has been receptive to that because they're all afraid that if Palin loses, the book is worthless.&quot;</span></p>
<p>No word on whether that's the arrangement Mr. Weisfeld came to with Pocket. A call to associate publisher Anthony Ziccardi, who acquired Mr. Benet's book, was not immediately returned, and Mr. Weisfeld declined to comment on the terms of the deal. </p>
]]></description>
		<content:encoded><![CDATA[<p><img class="alignleft" src="http://nyoobserver.files.wordpress.com/2011/06/palinmeets092408.jpg?w=300&h=194" />Lorenzo Benet, who penned <em>People</em> Magazine's cover <a href="http://www.people.com/people/article/0,,20223201,00.html">story</a> on Sarah Palin a few weeks back, has signed on to do a full-length biography of the vice presidential candidate for <a href="http://www.simonsays.com/content/destination.cfm?pid=516708">Threshold Editions</a>, the conservative imprint of Simon &amp; Schuster that employs former Bush advisor Mary Matalin and which recently published Jerome Corsi's bestselling anti-Obama book, <em>The Obama Nation</em>. </p>
<p>According to Mr. Benet's agent, Jarred Weisfeld of Objective Entertainment, the book will be out sometime in February, which means at least three months will have passed since the election. </p>
<p><em>The Observer</em> spoke to Mr. Weisfeld <a href="/2008/media/sarah-palin-and-all-editors-lunge-unbaked-alaska">earlier this month</a>, shortly after Mr. Benet's story ran in <em>People</em>, and at the time he said that a client of his—Mr. Benet, as we now know—was interested in doing a Palin bio but was having trouble convincing publishers to pick it up because of timing issues. </p>
<p>&quot;It would be almost next to impossible to get the book out by the election unless you're a really, really small publisher, but if you're able to do that, the book is very valuable,&quot; Mr. Weisfeld said. &quot;This is a very timely book. It's election sensitive. If it comes out before the election, it'll be a bestseller, but if she doesn't and she loses, it's a bomb. If it comes out after the election and she does win, then you have a bestseller again.&quot;    </p>
<p>Mr. Weisfeld said at the time that he was still hoping to sell the book, and that he'd come up with an unconventional deal structure that might help things along. </p>
<p><span>&quot;The idea that I came up with was, if Palin loses, the author would get X amount. But if Palin wins, the author would get three times that amount,&quot; Mr. Weisfeld said. 'That's the formula that I had gone out with, but nobody has been receptive to that because they're all afraid that if Palin loses, the book is worthless.&quot;</span></p>
<p>No word on whether that's the arrangement Mr. Weisfeld came to with Pocket. A call to associate publisher Anthony Ziccardi, who acquired Mr. Benet's book, was not immediately returned, and Mr. Weisfeld declined to comment on the terms of the deal. </p>
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