April Fools Day

peter

The Quote-Unquote ‘Best’ April Fools’ Day Pranks of 2013

Like we stated earlier today, April Fools’ Day is all a matter of perspective. As giant companies with an Internet presence jostle to be “viral” and “social media” (whatever that is), they use this time each year to outdo each other on false information about their products.

And this is fun? Funny? Sometimes. More often, it leaves us confused and excited/really upset for the amount of time it takes to send the link to a friend, whereupon we immediately realize that we have fallen for more April 1st tomfoolery.

This year, there were three “pranks” that really took the cake for their humorous/not humorous lies and misinformation. Read More

WELL PLAYED

f81fe0c8bfd5be0d42462828bc86f796_0

Shell Oil Currently Under Assault by Social Media Pranksterism, Gone Viral

In the summer of 2010, besides yielding enough oil to effectively kill off part of the Gulf ecosystem permanently, B.P.’s oil spill also yielded some decent satire. This manifested most famously in the form of the BP Global PR feed on Twitter, which ended up in the oil company’s aggravated sight-lines. Especially upsetting to the company was the fact that people were mistaking the satirical feed for an actual B.P. feed from their communications department.

Well now, Shell’s getting it, too. Read More

Media

drewgavin

In Which We Punk the Hell Out of Media Piss-Taker Gavin McInnes

The Observer was sitting at Hooters, in one of the establishment’s “finest booths” (our request), daintily sipping a Banana-Rama piña colata, and watching Vice‘s notorious co-founder Gavin McInnes imploding. “Why would I have gone all the way upstate to eat piss-covered cornflakes??” he screamed into our cell phone, drawing stares from the lunch crowd of really sad-looking single men. Beneath his dirty blonde beard, Mr. McInnes was turning beet red. “Why wouldn’t I have ate the piss cornflakes in my house? Or in the office???”

We couldn’t hear what the person on the other end of the line is saying, but whatever it was, the author of the new memoir of How to Piss in Public (Scribner, March 20) started to foam at the mouth in response. “I just told you why I pissed in the cornflakes! It was for the DVD! It matched with the card up your ass trick in the movie!”

Another pause, and Mr. McInnes (pronounced, for the last time, like McGuinness but with no “G,”) started to stress points at an incoherent, rambling speed.

“I don’t lie, dude! You got duped by your own prank!” he yelled at one point.

“I had already done it two weeks before the Gawker thing!” he said at another. Before hanging up, he has been reduced to schoolyard insults:

“Whatever, you’re stupid, bye.”

He looked at us. “I’m not going to give you a check for $1,000.”

Before his semi-meltdown, the inflammatory jokester who once referred to Jesus as a gay Jew on Bill Maher’s show, had told me two things: He couldn’t remember anytime someone had “got him” with a good prank, and that as he’s grown older and raised a family, he’s really mellowed out.

We were happy to prove him wrong on both points. Read More

College Football

Columbiaband

Columbia Marching Band Unbanned After Prank

Columbia’s football game against Cornell last Saturday has received a lot of attention lately. It’s not the team’s stellar play that has people interested—they are 0-9 on the season—but rather the school band. Perhaps they were simply fed up with the program’s disappointing performance, or maybe—and this seems more likely—they were just flat-out bored, but Read More