This morning, staffers of The New York Observer were treated to a lactose surprise: as we entered our building on 321 West 44th St., a sad woman in the lobby sat next to a giant billboard advertising something called World’s Best Cheeses. The logo on the sign was a mouse with a crown flying a small airplane into a moon of cheese. Color us interested; we took it upon ourselves to investigate the people behind the Mouse King and his trip to the orbiting cheese satellite. Through some Pulitzer-caliber journalism–we asked the sad lady what she was promoting– we found out that The World’s Best Cheeses Show had come to town…and was taking place in our building, no less! Read More
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