An online petition asking Hearst Magazines to cover up Cosmopolitan’s racy cover lines got a surprising new spokeswoman last week: Victoria Hearst, the daughter of former Hearst Corp. chairman Randolph A. Hearst and younger sister of Patty and Anne.
Reached at home in Colorado, Ms. Hearst told Off the Record that the company should “have a moral compass and put it in an opaque bag and make it sold only to adults.”
It’s a proposition that’s unlikely to go over well with her relatives on the corporation’s board. Cosmo’s cover lines, though comically blunt (“Your Orgasm Guaranteed,” “Um, Vagina, Are You Okay Down There?”), help make it the best selling consumer magazine on American newsstands. But Ms. Hearst is accustomed to being a black sheep. Read More