Kings of Queens
It’s Queens’ time to shine!
Long Island City was once a barren post-industrial wasteland, but recent efforts are shifting the borough into a plausible location to live. Jet Blue flew its headquarters over two years ago and Queens Plaza is booming with real estate, but is it really New York if you aren’t living next to some college students?
THERE GOES THE NEIGHBORHOOD
It was a big deal when JetBlue decided to move to Long Island City two years ago. The air carrier founded here would not be splitting town, and it would even be boosting a nascent business district that has never done much beyond the Citi back offices despite the one-stop subway ride to Midtown. But it turns out there might also be implications for the skyline.
No, JetBlue is not building a big new tower, it is still moving into an eight-story loft building beside the Queensborough Bridge. But there are plans for a big blue sign on the roof, a 40-footer. That is bigger than the GE sign atop Rockefeller Center, and that is kind of the point. “When complete, it will be easily seen from the east side of Manhattan across the river,” the airline writes on its corporate blog, BlueTales.