There was no room to swing a scythe, or even a trowel, at last week’s Modern Farmer magazine launch party in Chelsea. The second-floor demonstration kitchen and event space of Haven’s Kitchen was packed to the rafters with farm aficionados. And though no actual growers from the nearby Union Square Greenmarket were in evidence, the palpably giddy crowd did arrive draped in plenty of plaid and checked cotton.
Modern Farmer’s premiere issue features a barrel of non-Gucci mules, plus several cartloads of winsome cowherds. The editorial mix ranges from “barns we like, and those boots you want” to more serious topics like food security, animal welfare and soil advice. Graphically, it helps that farming seems inherently photogenic—and that those who work on farms seldom require gym memberships. Read More