The Empire Mistake Building. The Statue of Lunacy. Crimes Square.
Now that Time Warner Cable has renamed NY1 after its own appalling self, what other New York landmarks could we rebrand and ruin?
TWC confirmed yesterday that from December 16, its beloved local news station would be known as “Time Warner Cable News NY1.”
In recognition of the outcry this plan provoked when it was first announced, the “NY1” name was tacked back onto the end of this ungainly portmanteau.
TWC seems to think this will help. But it just demonstrates the cable, internet and phone provider fails to grasp how toxic its own name has become.
It’s not every weekend that Kerri Gristina, a schoolteacher living in the Bronx, manages to round up her three daughters and load them into the car for a Manhattan outing. When she does, she’ll take them to a Broadway play, to a museum or just to frolic around Central Park. But no matter what else they do that day, the busy mom always manages to carve out some time for one special stop along the way.
“They have natural options, organic options,” Ms. Gristina, who writes a blog called Raising Three Savvy Ladies, told The New York Observer of her favorite place to buy beauty products in NYC. “It’s like a designer store. Maybe it costs more, but having more variety is worth it.”
No, it’s not the Laura Mercier or Bobbi Brown counter at Bergdorf’s. Ms. Gristina’s guilty primping pleasure is Duane Reade.
“Try to be one of the people on whom nothing is lost,” the writer Henry James once advised. It has not been lost on us here at The Observer, where we carefully scrutinize the tiniest changes in branding, that what was formerly known as Gagosian Gallery is now known simply as Gagosian.
Already on the Read More
Creative License, Cable, Branding
A little rebranding goes a long way. Brian Stelter reports this afternoon that, starting Tuesday, MSNBC will add the tagline “Lean Forward,” and roll out a new, two-year advertising campaign aimed at raising the network’s profile.
In some ways “Lean Forward” is a rejection of Fox News’ “Fair and Balanced.” To Read More