Here’s the thing that people don’t understand about red carpet events: They imagine this glamorous lifestyle where Will Smith or the members of N’Sync will come and chit-chat with you about what they’re wearing or how excited they are to be there, and you’ll all laugh like you’re old friends while someone films the entire thing. (So that is why you should get super dressed up, ladies!)
The reality, most of the time, is a lot more like manual labor camps. You and hundreds of other people are assigned a place based on numerical order and how important the staff deems you to be. For example, print media is just before online websites, but after the radio and everyone else. (Sorry, really disillusioned lady from Elle.com!) You are sent to mingle in a holding pen, crammed in with hundreds of other hungry, crazy-eyed journos and magazine freelancers, some of whom will take up inordinate amounts of space with their equipment and some of whom will be openly agitated and/or weeping. When someone sneezes inside these close quarters, you think, this is how epidemics are started.”
You are not allowed to leave your little cattle pen, until someone with a clipboard and eight burly bodyguards starts barking out numbers, of which you are one, because that is all you are to them—a number. You scramble to get up and enter the arena, where you are escorted past the salivating fans straight out of The Hunger Games and marched all the way to some previously unknown area of the perimeter, right next to the dumpsters. There is a gate separating you from the red carpet. You cannot cross that gate; that is verboten. But if you’re lucky, like at last night’s MTV Video Music Awards (VMAs) there will be a little place card on the floor with your publication on it, making it harder for poachers to snatch your spot.
Then you wait for two hours while deafening screams reach your little annex in Siberia. What is going on? No one can say. The fans have a better view than you do.
The Academy Awards
Actress Maggie Gyllenhaal had spent Tuesday night at the Cinema Society premiere party for her latest film, White House Down, in which she plays an uptight Secret Service agent. The next evening she was on the red carpet again, this time at the West Village’s STK Rooftop, where Gotham Magazine was celebrating their first summer issue with Ms. Gyllenhaal on the cover (and Russian Standard Vodka sponsoring the event). Other attendees included EIC Catherine Sabino, publisher Suzanne Ruffa and Rohan Marley.
Since the premiere of the Channing Tatum/Jamie Foxx flick about saving the president from a group of rogue paramilitary troops happened to coincide with several watershed moments in American politics–everything from the security leaks at the NSA to the Supreme Court’s rulings on gay marriage and the Civil Rights Act–we asked the feather-clad actress if she’d been fielding a lot of questions about her personal politics.
Fashion Week Observed
The funniest moment of last night’s almost tearfully boring Academy Awards had nothing to do with Billy Crystal‘s hosting duties, which were apparently ripped from a Catskills comedian back in the 70s. No, the best moment was Sacha Baron Cohen showing up on the red carpet, fully in character as Admiral Aladeen of Wadiya to promote his upcoming movie The Dictator.
This was supposed to be a big deal, since Mr. Baron Cohen, who co-starred in Martin Scorsese‘s Hugo, was allegedly told by the Academy not to promote his movie through some viral marketing stunt on the red carpet. The Borat actor replied earlier last week in the form of a YouTube video and a phone call on Today, then went ahead and showed up as Admiral Aladeen anyway.
Navigating the realm of fashion publication relations can be a difficult job. For in-house publicists and leading New York PR firms, such as KCD, PR Consulting, Karla Otto, Starworks, Bismarck Phillips and HL Group—fashion week is a marathon: RSVP-management, developing press releases, endless email chains, photography and artistic direction, event and runway production, front-of-house organization, Read More
L.A. may have Hollywood, but New York has the Museum of the Moving Image, the only institution in the country dedicated exclusively to the history of film. Not the movie stars and memorabilia, though the museum does that, too, but actual film. MOMI just dedicated a new expansion that nearly doubles its size to 97,700 Read More