This past summer, my family spent three months in NYC, and my most vivid memory from that time came from watching my daughter run over to a group of little blonde girls in Soho’s Vesuvio Playground. We were new to the park, of course, and the girls were surrounding some piñata spoils. “Oh, those look good!” my daughter gushed, crouching down to join their huddle.
“No they’re ours! You can’t have them,” snapped the birthday girl, folding her arms around what appeared to be ring pops.
Maybe you’ve heard of the buzzed-about Tumblr known as Rich Kids of Instagram? It’s a blog that chronicles the comings and goings of some of the world’s uber-rich children. It’s an unapologetic, hilarious display of extravagant wealth, the teenagers who have done little to fall into it, and the way they live their very-moneyed lives. Some people see it as voyeurism, others see it as a despicable celebration of undue wealth, and others see it as a others see it as a problem (like some of the parents of these children, who have found their own personal security compromised by their kids’ aggregated “contributions” to the blog).
But if you’re working the ad buys on a presidential campaign, you see it as an opportunity to reach a certain demographic.