Harper’s Embraces the Internet, Relaunches Website
Harper’s Magazine officially relaunched their website yesterday, despite publisher Rick MacArthur’s earlier public misgivings on the whole Internet thing.
“This redesign is overdue, we realize—a delay not in keeping with what was once a fairly distinguished digital reputation,” associate editor Jeremy Keehn wrote in a blog post last week. “Harper’s was one of the first magazines to build a website, way back in 1996.”
The new website will be more searchable and have more blog-like content. This is all part of a strategy to build up the venerable magazine’s online presence. Looks like the Internet is not the fad that publisher Mr. MacArthur predicted. As recently as last spring, Mr. MacArthur compared the threat of the Internet to the Xerox machine. Read More
