Goop

Only Gwyneth Paltrow would call WIlliamsburg "unpretentious."

Gwyneth Brings GOOP to Brooklyn and Now We All Have to Leave

Gwyneth Paltrow has bought her GOOP newsletter to Brooklyn, meaning that all the hip 20-somethings must now pack up their fair-trade bindles and move to Queens.

She has strong ties to the borough: her dad was born in Brooklyn Jewish Hospital. Ms. Paltrow likes using her father to give her credibility. What gives her the authority to write a cookbook? Because her dad liked food. Why is she now a Brooklyn expert? Her dad was born there. Yikes.

Here’s a partial list of places you can never be caught dead in again: Read More

THE HIPPING POINT

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Bushwick and The $180 Per-Person Dinner: We Are Here, Now

Roberta’s of Bushwick, Brooklyn, has traditionally been the only restaurant that could ever inspire Manhattanites to take a safari out to the young, hip, and tres chic post-apocalyptic, post-Williamsburg neighborhood.

It is a restaurant that does not take reservations for most parties, which on a busy night, will lead to a wait of anywhere from half an hour to 90 minutes (if you arrive in the middle of a dinner rush). Compared to the other restaurants in the neighborhood, it is slightly pricey.

It has a radio station, and their own garden (with its own blog), and they make their own honey, too. It is also fairly well-regarded, and was undoubtedly instrumental in putting the neighborhood on the map for many people who’d otherwise never venture past the Bedford Stop.

Today, erstwhile New York Times food critic Sam Sifton took a break from his gig as the paper’s national editor to report on the existence of Blanca.

Blanca is a restaurant that sits behind Roberta’s.

Blanca is a restaurant with twelve seats.

Blanca is a restaurant in Bushwick with a $180 per person entry fee.  Read More

Moonshiners: The Editor, the Architect and the Bottle

“So you just yeasted?” David Haskell, a features editor at New York magazine, asked a young man in a blue T-shirt named Simon, who was sitting in a vinyl chair by an industrial window in Bushwick.

Simon, a recent Bennington graduate who makes video art, and who has black hair and a thick mustache, said Read More