The New York Observer

While Larry Ruben, the founder and chairman of real estate investment and management firm the Ruben Companies clearly likes to get the family name out there, his daughter Rochelle Ruben Kivell has kept a low profile all these years.

For a woman who can spend $11.1 million on a full-floor co-op at 760 Park Avenue, Ms. Kivell’s names yields an almost startlingly low number of Google hits. All we know is that she sits on the research and advisory board of a breast cancer foundation and that she makes a lot of political contributor to democratic candidates. That, and she has thing for sprawling apartments in tony precincts. At least one respect she is following in daddy’s footsteps. Read More