Is Long Island City the next Murray Hill? Or the next Williamburg? Or has it gone straight from being like the old, before-it-was-cool Williamsburg to the future no-longer-cool because it’s all I-bankers living in luxury towers Williamsburg?
Who knows? Definitely not Long Island City. What Long Island City does know is that it doesn’t want to be Long Island City anymore. It wants to be “LIC,” which will stop tourists from thinking it is on Long Island and therefore, both uncool and really far away.
“It puts us out on Long Island, and that’s inaccurate—we are urban and hip,” Rob MacKay, head of the Queens Local Development Corp told the New York Post about the desired name change. Read More