During his first company-wide meeting two weeks ago, Nick Denton declared that Gawker Media is a technology company, not an editorial one, according to a report published on The Awl. The recasting of the Gawker blog network left at least one current editor scratching his head, but it was clearly a smart strategic message for Mr. Denton to broadcast.
The resurgence of New York media over the past two years has been led by companies whose primary business does not involve words. E-commerce colossus Gilt Groupe and technology and data giants Bloomberg and Reuters lured top legacy media talent to their doors with pre-recession salaries and the sense of relief offered by a company for whom making payroll is not a routine emergency.
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