They grow up so fast. Rookie, the online mag founded by Tavi Gevinson, the former tween fashion blogger turned editor and patron saint of alt girls everywhere, turns one this month.
Girls between the ages of 12 and 20, as well as a smattering of boys and grown-ups, filled the downstairs of McNally Read More
For the Kids
Jon Hamm is a curious leading man. After the success of Mad Men, Mr. Hamm made a conscious effort to differentiate himself from Don Draper by appearing almost exclusively in funny roles–everything from multiple SNL appearances to Bridesmaids to 30 Rock to the alt-comedy of Comedy Bang Bang! and Between Two Ferns.
But being a funny dude is taking its toll on Mr. Hamm, as evidenced by his recent appearance on RookieMag.com– that teen girl blog edited by Tavi Gevinson–where he just phoned (vlogged?) in the answers to relationship questions written by high school-aged girls.
The story splashed on top of The Huffington Post High School—a new vertical launched this week written for and, in part, by high school students—is that they’re freaking out about college admissions.
“We hear you, high school seniors: it’s a stressful time right now,” the editors write.
Upon reading the rest of the site, it’s not hard to see what feeds their anxiety.
Back to School
During his first company-wide meeting two weeks ago, Nick Denton declared that Gawker Media is a technology company, not an editorial one, according to a report published on The Awl. The recasting of the Gawker blog network left at least one current editor scratching his head, but it was clearly a smart strategic message for Mr. Denton to broadcast.
The resurgence of New York media over the past two years has been led by companies whose primary business does not involve words. E-commerce colossus Gilt Groupe and technology and data giants Bloomberg and Reuters lured top legacy media talent to their doors with pre-recession salaries and the sense of relief offered by a company for whom making payroll is not a routine emergency.
Tavi Gevinson’s online magazine for teens, Rookie, launched today. Although it publishes daily, Rookie will have monthly themes to create the cohesiveness of a magazine issue, according to managing editor Emily Condon. This month is “beginnings,” appropriately. Rookie may still publish print volumes–a Rookie yearbook, say–but there are no immediate plans, she added. Read More