There was no room to swing a scythe, or even a trowel, at last week’s Modern Farmer magazine launch party in Chelsea. The second-floor demonstration kitchen and event space of Haven’s Kitchen was packed to the rafters with farm aficionados. And though no actual growers from the nearby Union Square Greenmarket were in evidence, the palpably giddy crowd did arrive draped in plenty of plaid and checked cotton.
Modern Farmer’s premiere issue features a barrel of non-Gucci mules, plus several cartloads of winsome cowherds. The editorial mix ranges from “barns we like, and those boots you want” to more serious topics like food security, animal welfare and soil advice. Graphically, it helps that farming seems inherently photogenic—and that those who work on farms seldom require gym memberships.
Editors At Large
The long-running mystery of who’s behind the Twitter parody known as Ruth Bourdain—an amalgamation of the now-defunct Gourmet magazine‘s longtime editor Ruth Reichl and author/television personality Anthony Bourdain— received another jolt this week.
In 1975, Jacqueline Kennedy Onassis, widowed for the second time, was confronting the long and desolate road of leisure that unfurled bleakly before her. She decided to dabble in work. According to a recently published history, Jackie as Editor, by Greg Lawrence, a friend in the publishing business told her she might be able to Read More
Gourmet Live, Memories
We hear former Gourmet editor in chief Ruth Reichl is staffing up a food spin-off of Gilt Groupe, the luxury discount retailer Web site. The project remains in stealth mode, but one might expect the site to look like the Gilt MANual blog, which pairs original lifestyle content with links to Gilt Groupe’s men’s wear Read More
This morning former Gourmet editor Ruth Reichl remembered the one-year anniversary of the day her magazine closed. “Foggy, melancholy morning,” she wrote on Twitter. “Gourmet’s end one year today. Fat fluffy pancakes, drizzled maple syrup, crisp smoky Benton’s bacon. Full.”
Last year around this time, Ms. Reichl gave a few interviews to Read More
Conde Nast is bringing Gourmet back in the form of an app.
It’s an experiment for Conde Nast: They’ll take a magazine they folded (because they said it lost too much money) and replace the printed product and the employees they laid off there with a big internet community. And the Gourmet archives.
The “Gourmet Read More
Ruth Reichl hasn’t given many interviews since Gourmet closed.
Ms. Reichl did, however, answer a few questions about her Twitter account for Nick Axelrod at Women’s Wear Daily.
“I have to say that Twitter can be a real distraction if you’re trying to work, but when you’re stuck in bed, it’s great. Read More
In January 2009, a Condé Nast publisher spoke with The Observer about how the company should split resources between Bon Appetit and Gourmet.
“As companies across all industries streamline redundancies, you’ve got Bon Ap and Gourmet, and which has the stronger name? Gourmet, clearly,” the publisher said. “As a brand you want Gourmet. It’s Read More
Unpaid internships may be under scrutiny, but paying for internships remains A-OK! CharityBuzz is now auctioning off the “priceless week-long experience” of a stint at Vogue, estimated value $10,000. There are no bids yet.
If a week seems like too long of a commitment, though, there’s always the option of a day Read More
Homemaking hyphenate Martha Stewart, chef Mario Batali, Esquire editor David Granger and former Gourmet editor Ruth Reichl were among those previewing David Chang’s new midtown restaurant, Ma Peche, at the Chambers Hotel, in the space formerly occupied by Town, on Monday, April 5.
“I love the tables,” said Ms. Stewart, wearing billowing silk, regarding the Read More