He's also a bit of an app-maker himself. Mr. Charles is launching a new company, called Consmr, which will be a social network for products. You may soon see people checking in to shampoo.

"It's essentially a Zagat/Yelp for grocery and drug store products (think user reviews for beverages, makeup, skin care, frozen foods, etc). It also incorporated badges as rewards and product "check ins" for users to share what products they're currently using," he said.

Consumr is an independent project that Mr. Charles will demo tonight at the New York Tech Mixer and release in public beta tomorrow. Mr. Charles has signed up "a well known beverage company" as a launch partner. He is profiled on We Are NY Tech today.

ajeffries [at] observer.com | @adrjeffries