In the early hours of Jan. 24, the 51-year-old executive director of publicity and marketing for Knopf posted “The Hierarchy of Book Publishing,” a top-100 ranking of his colleagues and competitors, on his personal Tumblr. Far from a fawning Forbes-style list, Mr. Bogaards’s blog post was a gallows-humor-inflected schematic of an industry in collapse. Books are so screwed, it suggested, that a self-published genre geek (J.A. Konrath, #2), the father of a 4-year-old child who has purportedly been to heaven (Todd Burpo, #4) and the intern running the company Twitter feed (#6) all faced sunnier futures than a feared industry veteran like Andrew Wylie (#11).
A couple hundred publishing-industry observers liked and reblogged the post, including the official Tumblr accounts of Vintage/Anchor, Penguin Press and Pantheon Books.
“It’s funny because it’s true,” Kathryn Ratcliffe-Lee, a HarperCollins assistant, commented.
“AHHHHH PERFECTION,” wrote Emma Straub, the bookstore-clerk-turned-fiction-writer. “And I don’t even get half the jokes.” Read More