The lights were bright, the music poppy and the toys plentiful at the opening of the Wired pop-up store party in Soho last week. Incoming editor in chief Scott Dadich greeted the crowd with a big smile and a lot of handshaking. He was splitting town for San Francisco soon—he starts at his new post in early January. Mr. Dadich looked Bay Area-appropriate in a jaunty tie designed by his wife and black-and-white Burberry sneakers to go with his suit.
“He looks like Ron Burgundy,” a friend noted.
The crowd gravitated toward the dance floor, where ?uestlove pumped out songs that made the Transom nostalgic for bar mitzvah music. Among the guests we spotted This American Life host Ira Glass and actress Amber Tamblyn, the latter trying out a new Chromebook. Kinect stations at the Buick Verano Turbo activation lined the sides of the room, and nobody seemed too old to wave his or her arms wildly.
Not long after Scott Dadich was appointed executive editor of digital magazine development for all of Condé Nast, “the tops of the mastheads,” as the senior editorial staffs are called, filed into the company’s fourth-floor lecture hall for a series of meetings. Condé’s new iPad king was holding court.
This wasn’t the first time the tastemakers of 4 Times Square had met Mr. Dadich. He’d been shopping “that Wired thing” around the company since it debuted in iTunes’ App Store in May 2010 to considerable fanfare and a flurry of downloads.
But this time, Mr. Dadich faced a few more sets of crossed arms.
The Future, Moves
Wired creative director Scott Dadich has added the title of executive director for digital magazine development at Conde Nast to his job desciption. He will be leading the company’s expansion on the iPad and other digital platforms, Staci Kramer reports, while continuing to manage Wired‘s presence on the iPad frontier.
Producing an Read More
There's an editor for That, The Future
David Remnick’s magazine will become the second Condé Nast title after Wired to develop an iPad app with Adobe instead of Condé’s internal digital team, according to Memo Pad.
Following Wired lead comes with the unenviable task of living up to that magazine’s numbers out of the gate (the Wired iPad app out-sold Read More
Adobe senior business development manager Gary Cossimini had 35 minutes yesterday to show off his company’s New York Times reader at the Magazine Publishers of America technology conference, “The Technology of Magazine Content: From Augmented Reality to Tablets.”
The room was peppered with representatives from magazines, media companies and ad agencies. Some Read More