Totally Wired: New EIC Hosts Pop-Up Launch in Soho
The lights were bright, the music poppy and the toys plentiful at the opening of the Wired pop-up store party in Soho last week. Incoming editor in chief Scott Dadich greeted the crowd with a big smile and a lot of handshaking. He was splitting town for San Francisco soon—he starts at his new post in early January. Mr. Dadich looked Bay Area-appropriate in a jaunty tie designed by his wife and black-and-white Burberry sneakers to go with his suit.
“He looks like Ron Burgundy,” a friend noted.
The crowd gravitated toward the dance floor, where ?uestlove pumped out songs that made the Transom nostalgic for bar mitzvah music. Among the guests we spotted This American Life host Ira Glass and actress Amber Tamblyn, the latter trying out a new Chromebook. Kinect stations at the Buick Verano Turbo activation lined the sides of the room, and nobody seemed too old to wave his or her arms wildly. Read More
