Shake Shack has expanded its office space at 24-32 Union Square East by 5,739 square feet, taking the entire 10,660-square-foot fifth floor of the building.
Danny Meyer, the restaurateur behind the popular burger chain, operates his Union Square Hospitality Group from the 12-story office building, which is located within walking distance of Shake Shack’s original location in Madison Square Park.
Burger chain phenom Danny Meyer is opening a second Shake Shack in the Grand Central area.
The burger joint will open in the 4,774-square-foot, ground- and lower-level spaces formerly occupied by Qdoba Mexican Grill at 600 Third Avenue, between 39th and 40th Streets, in a 15-year lease. The eatery is slated to open in the fall.
As arguably the most influential New York restaurateur of the past 30 years, Danny Meyer has altered Manhattan’s culinary map and helped redraw its real estate borders. Starting with Union Square Café in 1985, growing exponentially with Shake Shack and moving forward with NoMad, Brooklyn and JFK airport concepts, Mr. Meyer’s Union Square Hospitality Group presaged the Midtown South gold rush and nurtured a generation of top toques while redefining restaurant hospitality. Mr. Meyer spoke to The Commercial Observer about the gentrification his restaurants are credited with jumpstarting, the decriminalization of mall dining in New York and the city’s untapped restaurant rows. This interview was conducted prior to his ICSC New York keynote address Monday.
Food & Drink
Haven’t they thought of meeting at Starbucks? Read More
Popular burger chain Shake Shack will open a new Brooklyn location at Two Trees’ One Old Fulton Street in Dumbo in mid-2014, the management company announced today. The 3,200-square-foot location will be Shake Shack’s third Brooklyn outpost, joining the Downtown Brooklyn location at 409 Fulton Mall and a restaurant at 170 Flatbush Avenue slated to open this fall.
Traversing Manhattan right now is a remarkable thing, especially if one heads in a particular north-south direction. Following Governor Cuomo’s press conference at the mouth of the Hugh L. Carey/Brooklyn-Battery Tunnel, The Observer did just that (we were hotfooting it to the next press event at the 69th Regimental Armory). What we found along the way was at times surprising, but more often than not comforting, a reminder that life will indeed go on. One of these days.
History has shown us that when being invaded, one party’s failure to cooperate seldom ends peacefully. Although in this instance World War Three won’t be the outcome, for some New Yorkers, it may feel like it: Shake Shack is not coming to Grand Central just yet.
Battery Park City. Like the Upper East Side or Mill Basin, it’s the sort of out-of-the-way neighborhood you never visit unless you live there, or maybe there’s a concert going on at the Winter Garden?which feels more like the Financial District anyway, so does it count?
Well, NY1 has a report out about how Battery Park City has finally come into its own, and it is indeed a place worth visiting. Much of the credit is given to Danny Meyer for spicing up the food scene, but really, credit is due Lloyd Blankfein.
Tales of Retail
Just 20 minutes before opening Tuesday, there was no line outside the Brooklyn Shake Shack. Lines are as much a part of the burgeoning brand as grass-fed patties and seasonal custards. It is even part of the company motto, “Stand for Something Good.” Both sidewalks of the Fulton Mall were clogged with shoppers, students and suits, but none of them had yet queued up outside the boutique burger shop, which was about to have its grand opening.
Marty Markowitz was there, though. He had even come the night before and helped himself to a double cheese burger, Shack-cago Dog, fries and one of the signature concretes (what Danny Meyer likes to call his Blizzards.) that had been named after him, the Fudge-gadabout. (The other was the Borough Precedent, with vanilla custard and granola, not exactly Mr. Markowitz’s cup of custard.)
Mayor Bloomberg was on his way, not only to feast but also to boast—a city program had helped speed the opening, done in just under a year, and facilitated the hiring of 52 Brooklynites.
But where was the crowd? This was the great white hope on the Fulton Mall, the game changer that would gentrify this last unruly stretch in the heart of the once boisterous borough. The opening had been blasted across blogs citywide since it was revealed on Friday.
Had Danny Meyer’s great Brooklyn adventure backfired?
Talk about burying the lede under some extra toppings.
In a story about 11 new eateries opening in Downtown Brooklyn, the Post let slip that the eagerly awaited Shake Shack will finally be opening its doors on the Fulton mall tomorrow.