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Food & Drink
Popular burger chain Shake Shack will open a new Brooklyn location at Two Trees’ One Old Fulton Street in Dumbo in mid-2014, the management company announced today. The 3,200-square-foot location will be Shake Shack’s third Brooklyn outpost, joining the Downtown Brooklyn location at 409 Fulton Mall and a restaurant at 170 Flatbush Avenue slated to open this fall.
Traversing Manhattan right now is a remarkable thing, especially if one heads in a particular north-south direction. Following Governor Cuomo’s press conference at the mouth of the Hugh L. Carey/Brooklyn-Battery Tunnel, The Observer did just that (we were hotfooting it to the next press event at the 69th Regimental Armory). What we found along the way was at times surprising, but more often than not comforting, a reminder that life will indeed go on. One of these days.
History has shown us that when being invaded, one party’s failure to cooperate seldom ends peacefully. Although in this instance World War Three won’t be the outcome, for some New Yorkers, it may feel like it: Shake Shack is not coming to Grand Central just yet.
Battery Park City. Like the Upper East Side or Mill Basin, it’s the sort of out-of-the-way neighborhood you never visit unless you live there, or maybe there’s a concert going on at the Winter Garden?which feels more like the Financial District anyway, so does it count?
Well, NY1 has a report out about how Battery Park City has finally come into its own, and it is indeed a place worth visiting. Much of the credit is given to Danny Meyer for spicing up the food scene, but really, credit is due Lloyd Blankfein.
Just 20 minutes before opening Tuesday, there was no line outside the Brooklyn Shake Shack. Lines are as much a part of the burgeoning brand as grass-fed patties and seasonal custards. It is even part of the company motto, “Stand for Something Good.” Both sidewalks of the Fulton Mall were clogged with shoppers, students and suits, but none of them had yet queued up outside the boutique burger shop, which was about to have its grand opening.
Marty Markowitz was there, though. He had even come the night before and helped himself to a double cheese burger, Shack-cago Dog, fries and one of the signature concretes (what Danny Meyer likes to call his Blizzards.) that had been named after him, the Fudge-gadabout. (The other was the Borough Precedent, with vanilla custard and granola, not exactly Mr. Markowitz’s cup of custard.)
Mayor Bloomberg was on his way, not only to feast but also to boast—a city program had helped speed the opening, done in just under a year, and facilitated the hiring of 52 Brooklynites.
But where was the crowd? This was the great white hope on the Fulton Mall, the game changer that would gentrify this last unruly stretch in the heart of the once boisterous borough. The opening had been blasted across blogs citywide since it was revealed on Friday.
Had Danny Meyer’s great Brooklyn adventure backfired?
Tales of Retail
Talk about burying the lede under some extra toppings.
In a story about 11 new eateries opening in Downtown Brooklyn, the Post let slip that the eagerly awaited Shake Shack will finally be opening its doors on the Fulton mall tomorrow.
The Eight-Day Week
Wednesday, August 3
The Ultimate Art Machine
Is the Guggenheim the Shake Shack of museums? Locations, locations, locations! Not content with outposts in the Basque Country and the United Arab Emirates (as well as the now-shuttered Las Vegas outpost, which seems in retrospect a bit of an overreach…to Read More
Planes Trains & Automobiles
We take it back. Yesterday, when it was confirmed that Apple would be coming to Grand Central Terminal, The Observer declared the marriage of two of our favorite things. Nothing could be better. Except maybe if we could gnaw on a Shack Burger while perusing the glass cube, greasing up all the iScreens.
For Manhattan’s desk jockeys—especially those in media—sometimes, the only thing as important as filling your post quota and getting out of the office to head home is the crucial decision of where you’re going to have lunch that day. Alas, some young women found a way to combine the three pursuits, and earn a little cash on the side.