Media Mob Sleeps With the Fishes

On July 6th, 2005, The Observer officially launched the Media Mob under editor Tom Scocca with a post that attempted—and failed—to introduce an awkward portmanteau word we thought would capture large media companies’ incursions into the then-still novel medium of blogs. We called it (shudder) blogentrification, and described it as follows:

It starts with Read More