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	<title>Observer &#187; Slurpee</title>
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		<title>Observer &#187; Slurpee</title>
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		<title>7-Eleven Celebrates With FREE Slurpees: &#8216;A Slap In the Face to Bloomberg&#8217;</title>

		<comments>http://observer.com/2012/07/7-eleven-slurpee-soda-ban-bloomberg/#comments</comments>
		<pubDate>Wed, 11 Jul 2012 16:00:41 -0400</pubDate>
					<link>http://observer.com/2012/07/7-eleven-slurpee-soda-ban-bloomberg/</link>
			<dc:creator>Sarah Sassoon</dc:creator>
				
		<guid isPermaLink="false">http://observer.com/?p=251460</guid>
		<description><![CDATA[<p><div id="attachment_251482" class="wp-caption alignleft" style="width: 310px"><a href="http://observer.com/2012/07/7-eleven-celebrates-its-85th-he-slurpee-lives-on/an-illustration-of-two-7-eleven-slurpee-2/" rel="attachment wp-att-251482"><img class="size-medium wp-image-251482" title="An illustration of Two, 7-Eleven Slurpee" src="http://nyoobserver.files.wordpress.com/2012/07/1061599111.jpg?w=300" alt="" width="300" height="233" /></a><p class="wp-caption-text">(Tim Sloan/Getty Images)</p></div></p>
<p>Drink up, New York. It’s 7-Eleven’s 85<sup>th</sup> birthday and people have poured into stores all around the city to show their appreciation (or to escape this summer's perpetual heat wave).</p>
<p>Today, the chain cleverly holds true to its name as it offers free 7.11 oz Slurpees—its signature drink that celebrates its own 45<sup>th</sup> birthday this year as well—from the hours of 11 am to 7 pm at select locations. The store plans to give out 7 million cups of the sugary slush, according to its website.</p>
<p>As a guy in front of us lapsed into a coughing fit the moment he slurped his drink, his friend joked: “Must be a strong one, man.” All customers seemed in high spirits—who doesn’t love free stuff?<!--more--></p>
<p>Amidst the high spirits, though, one can’t help but think of the Bloomberg soda ban proposal and its opponents that protested earlier this week in the ‘Million Big Gulp March’ at City Hall Park (the Big Gulp is another one of 7-Eleven’s signature drinks).</p>
<p>Although the march was named for the chain’s staple beverage, if passed, the Big Gulp would be exempt from the soda ban, considering that the proposal is only geared towards “restaurants, delis, movie theaters, street carts and concessions sold at New York City sports venues,” <a href="http://www.cbsnews.com/8301-504763_162-57451372-10391704/mayor-bloombergs-soda-ban-proposal-to-be-submitted-to-nyc-health-board-today/">CBS reported in June</a>. (7-eleven is considered a convenience store, and thus not included in the ban.)</p>
<p>Signs with the phrase “My body, my choice,” among many others, were present at the small march on Monday, symbolizing New Yorkers’ opposition to the imposition on their freedom of choice that the ban would employ.</p>
<p>Even though today’s free Slurpees are under 16 oz—the ban’s maximum size for sugary drinks—and are also advertised only as an offering of celebration, the distribution of free Slurpees may hold a slightly different connotation this year than it has in previous years.</p>
<p>As 7-Eleven goer Brad received his drink, he raised it in a toasting gesture and said with a wink, “It’s funny, [the free Slurpees] are kinda a slap in the face to Bloomberg.”</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_251482" class="wp-caption alignleft" style="width: 310px"><a href="http://observer.com/2012/07/7-eleven-celebrates-its-85th-he-slurpee-lives-on/an-illustration-of-two-7-eleven-slurpee-2/" rel="attachment wp-att-251482"><img class="size-medium wp-image-251482" title="An illustration of Two, 7-Eleven Slurpee" src="http://nyoobserver.files.wordpress.com/2012/07/1061599111.jpg?w=300" alt="" width="300" height="233" /></a><p class="wp-caption-text">(Tim Sloan/Getty Images)</p></div></p>
<p>Drink up, New York. It’s 7-Eleven’s 85<sup>th</sup> birthday and people have poured into stores all around the city to show their appreciation (or to escape this summer's perpetual heat wave).</p>
<p>Today, the chain cleverly holds true to its name as it offers free 7.11 oz Slurpees—its signature drink that celebrates its own 45<sup>th</sup> birthday this year as well—from the hours of 11 am to 7 pm at select locations. The store plans to give out 7 million cups of the sugary slush, according to its website.</p>
<p>As a guy in front of us lapsed into a coughing fit the moment he slurped his drink, his friend joked: “Must be a strong one, man.” All customers seemed in high spirits—who doesn’t love free stuff?<!--more--></p>
<p>Amidst the high spirits, though, one can’t help but think of the Bloomberg soda ban proposal and its opponents that protested earlier this week in the ‘Million Big Gulp March’ at City Hall Park (the Big Gulp is another one of 7-Eleven’s signature drinks).</p>
<p>Although the march was named for the chain’s staple beverage, if passed, the Big Gulp would be exempt from the soda ban, considering that the proposal is only geared towards “restaurants, delis, movie theaters, street carts and concessions sold at New York City sports venues,” <a href="http://www.cbsnews.com/8301-504763_162-57451372-10391704/mayor-bloombergs-soda-ban-proposal-to-be-submitted-to-nyc-health-board-today/">CBS reported in June</a>. (7-eleven is considered a convenience store, and thus not included in the ban.)</p>
<p>Signs with the phrase “My body, my choice,” among many others, were present at the small march on Monday, symbolizing New Yorkers’ opposition to the imposition on their freedom of choice that the ban would employ.</p>
<p>Even though today’s free Slurpees are under 16 oz—the ban’s maximum size for sugary drinks—and are also advertised only as an offering of celebration, the distribution of free Slurpees may hold a slightly different connotation this year than it has in previous years.</p>
<p>As 7-Eleven goer Brad received his drink, he raised it in a toasting gesture and said with a wink, “It’s funny, [the free Slurpees] are kinda a slap in the face to Bloomberg.”</p>
]]></content:encoded>
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			<media:title type="html">An illustration of Two, 7-Eleven Slurpee</media:title>
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		<title>7-Eleven Latest Indignity to Befall St. Mark&#8217;s, Village, Humanity</title>

		<comments>http://observer.com/2012/04/7-eleven-latest-indignity-to-befall-st-marks-village-humanity/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 17:24:26 -0400</pubDate>
					<link>http://observer.com/2012/04/7-eleven-latest-indignity-to-befall-st-marks-village-humanity/</link>
			<dc:creator>Michael Ewing</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/?p=232909</guid>
		<description><![CDATA[<p><div id="attachment_232915" class="wp-caption alignleft" style="width: 310px"><a href="http://www.observer.com/2012/04/7-eleven-latest-indignity-to-befall-st-marks-village-humanity/thumb/" rel="attachment wp-att-232915"><img class="size-full wp-image-232915" title="thumb" src="http://nyoobserver.files.wordpress.com/2012/04/thumb.jpeg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Grab a tattoo and a slurpee on Saint Mark&#039;s! (Courtesy of California Examiner)</p></div></p>
<p>Saint Mark's is about to become trashier – if that's even possible.</p>
<p>Big Gulps and Slurpees and other 7-Eleven goods will be <a href="http://www.nydailynews.com/new-york/historic-manhattan-block-invaded-ultimate-pop-culture-beverage-slurpee-article-1.1061075?localLinksEnabled=false">taking over Saint Mark's Place in the East Village</a>, the <em>Daily News </em>reports. Though it isn't the first chain business to open on the street. Within the past decade, other notable food shops like Chipotle and Pinkberry have opened on Saint Mark's.<!--more--></p>
<p>The street has changed from "some alternative lifestyle, anything goes, place to a more mainstream, citified street that's almost like any other," Gary Steinkohl told the <em>Daily News</em>.</p>
<p>“Our whole idea was keeping out big business," said Richie Livan, owner of Anthony Aiden Opticians on Saint Marks, "We got rid of The Gap 15 years ago; we can get rid of 7-Eleven."</p>
<p>7-Eleven has responded by opening more restaurants in the city. Its recent opening on Bowery on 3rd Street will be accompanied by a few on Broadway later this summer.</p>
<p>The company, which has over 46,000 locations worldwide, plans to add twenty new locations every year until 2017, the <em>Daily News </em>noted.</p>
]]></description>
		<content:encoded><![CDATA[<p><div id="attachment_232915" class="wp-caption alignleft" style="width: 310px"><a href="http://www.observer.com/2012/04/7-eleven-latest-indignity-to-befall-st-marks-village-humanity/thumb/" rel="attachment wp-att-232915"><img class="size-full wp-image-232915" title="thumb" src="http://nyoobserver.files.wordpress.com/2012/04/thumb.jpeg" alt="" width="300" height="225" /></a><p class="wp-caption-text">Grab a tattoo and a slurpee on Saint Mark&#039;s! (Courtesy of California Examiner)</p></div></p>
<p>Saint Mark's is about to become trashier – if that's even possible.</p>
<p>Big Gulps and Slurpees and other 7-Eleven goods will be <a href="http://www.nydailynews.com/new-york/historic-manhattan-block-invaded-ultimate-pop-culture-beverage-slurpee-article-1.1061075?localLinksEnabled=false">taking over Saint Mark's Place in the East Village</a>, the <em>Daily News </em>reports. Though it isn't the first chain business to open on the street. Within the past decade, other notable food shops like Chipotle and Pinkberry have opened on Saint Mark's.<!--more--></p>
<p>The street has changed from "some alternative lifestyle, anything goes, place to a more mainstream, citified street that's almost like any other," Gary Steinkohl told the <em>Daily News</em>.</p>
<p>“Our whole idea was keeping out big business," said Richie Livan, owner of Anthony Aiden Opticians on Saint Marks, "We got rid of The Gap 15 years ago; we can get rid of 7-Eleven."</p>
<p>7-Eleven has responded by opening more restaurants in the city. Its recent opening on Bowery on 3rd Street will be accompanied by a few on Broadway later this summer.</p>
<p>The company, which has over 46,000 locations worldwide, plans to add twenty new locations every year until 2017, the <em>Daily News </em>noted.</p>
]]></content:encoded>
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