The Real Estate
“On the West Coast, they call it the Stanford swivel,” said serial entrepreneur Nihal Mehta. “Like when you’re at Stanford, you kind of have to look around to make sure other people aren’t hearing. I find myself doing the Stanford swivel at Soho House, just to make sure that folks aren’t eavesdropping.”
Mr. Mehta, whose latest venture, LocalResponse, helps brands find and reward consumers posting about them on social media, was discussing the downside of talking shop in the recently refurbished sixth-floor drawing room of Soho House. “I was kinda joking around last time I was there that we’d have to sign N.D.A.’s,” said Mr. Mehta.
The notion that members of the tony, $1,800-to-$2,400-a-year private club would have to worry about techies stealing their start-up idea—rather than, say, an I-banker squirreling away a stock tip—has to do with the changing demographics of Soho House. Where a seat at the bar once meant overhearing talk about “taking helicopters to the Hamptons,” as one member told The Observer, these days, depending on the hour, the sixth floor might have more in common with a start-up hub than the lunch crowd at Michael’s or Bull and Bear.
The Art Scene
There is a long and honorable tradition of eateries and watering holes where artists can settle their checks with their work. And there is about to be another. Francesca Gavin, art curator for the London-based Soho House brand of private clubs, is heading here to amass a collection for the New York branch, bar tabs Read More
A couple of weeks ago, the Thompson Hotel on the Lower East Side hosted a cocktail party for Bonobos, a men’s trousers company, on its outdoor pool deck. Most of the women were dressed up and many men were wearing jackets. But one young woman was sitting by the pool in gym shorts and a Read More
Socialite Coralie Charriol Paul began a React to Film series on Wednesday, June 10, at the SoHo House with the film Food, Inc., directed by Robert Kenner and produced by Mr. Kenner and Eric Schlosser, author of the eye-opening and stomach-churning book Fast Food Nation.
“This movie really inspired,” said Ms. Paul’s husband, Dennis Read More
Who does a doctor have to cut to get into Soho House these days? Turns out that even a plastic surgeons whose clients include the radio station Z-100 (He fixes people’s faces… For the radio!) has to fight to lie poolside near New York’s elite publicists and socialites.
Dr. Andrew Klapper tells New Read More