The New York Observer

SoHo is so last century. The Meatpacking District is so last decade. The Lower East Side is so last year. These days, all the cool kids are partying in Sheepshead Bay, Crain’s reports.

Last we heard, Sheepshead Bay was a quiet waterfront community populated by a disproportionate number of seafood restaurants and extermination companies. But these days, Emmons Avenue—the waterfront strip—is apparently a Russian-inflected combination of South Beach and Jersey Shore, with noveau riche Eastern Europeans slurping expensive vodka and causing traffic jams of Mercedes and BMWs. Read More