Time Inc. Promises Advertisers Reader Recall; The Week’s Kotok: It Works!
When Mel Kamarzin sat down with Google founders Eric Schmidt and Sergey Brin and CEO Larry Page to talk about the advertising business in 2003, he explained that to keep the art of advertising alive and well it was important that advertisers not know the exact returns on their investments.
“You’re fucking with the magic!” Kamarzin told Read More
