off the record
super bowl ads
You don’t want to make Jerry Seinfeld angry, as Peter Lauria, business editor at Buzzfeed, found out during a snowy Monday night conversation with the comedy guru. Held in conjunction with CBS’s This Morning, BuzzFeed Brews, a live-streamed event, revealed what some of us Jerry-heads have known for awhile: We won’t like him when he’s angry.
“This really pisses me off,” Mr. Seinfeld said, after snarling at Mr. Lauria for questioning his use of mainly “white males” in his web series Comedians in Cars Getting Coffee. “Take a look over here, Peter,” he bristled. “What do you see? A lot of whiteys.”
By now, you’ve probably written your heated HuffPost post about how horrible those Nazis at Volkswagen are for coming up with such a racist commercial for the Super Bowl. (Actually, HuffPost already found a new racist Super Bowl ad; they have moved on.) The spot, which was leaked early–because who cares, they already paid their bazillions, so why not release it on YouTube days before the actual event? It will only generate more buzz that way!–features a Caucasian man with a Jamaican patois accent running around his office like Michael Scott in that one episode where he comes back from Sandals.
And it did generate “buzz,” so there’s that. Unfortunately, it was the kind of buzz that comes from a dozen angry blogger/Sean Paul bees flying towards your face.