Look, we love Target as much as the next person who finds that it’s oddly comforting to walk down aisle after fluorescent-lit aisle, knowing that everything we need–from food to furniture for your college dorm to designer apparel–is all available in one location at a relatively low price. For instance, one time in college we went to Target and bought a frozen turkey, a giant bouncy ball and a B.B. gun, and then drove to a field for Target target practice. (We kept the turkey in the car and ate it later.)
So in terms of mega-chains, Target is tops, no question. We do have some question, however, about its new advertising techniques. Such as:
We here at The New York Observer have no problem with the portrayal of little girls as kick-ass athletes. Break the glass ceiling! But this Target advertisement, found on the subway station at Carroll St. in Brooklyn made us a little uncomfortable.
Big isn’t always better!
Best Buy did a monstrous belly flop in the pool of big retailers last Thursday, reporting a $2.6 billion quarter loss and sending tidal waves to similar retailers. Best Buy, along with many of its retailing rivals, is shifting their focus to opening smaller locations. We are facing down the end of the big box story, according to Bloomberg.
Fordham University published their Fourth Quarter 2011 V-Positive Report, which measures the Consumer Value Index. The methodology is based off of a few psychological theories that reflect the “understanding of the motivation to consume.” In short: a thousand people are surveyed at the end of the year and answer several attributes for each of the seven domains.
Update: Target responds below!
Target: has a brand ever before fully encompassed Tina Brown‘s vision for a high/low cultural Utopia? Take for instance, the outlet’s weekend release of its new Jason Wu collection just in time for New York’s Fashion Week (for people who don’t live in New York). The collection sold out across the country only hours after they hit the shelves, and pretty soon the items were popping up on Ebay for resale faster than you could say “This is worse than Versace doing H&M.”
So what was the cause for this massive buyout? Apparently, couples like this:
Tales of Retail
In a transparent effort to combat the bad publicity accrued in the wake of the shopping-cart incident, Harlem’s Target store is hellbent on making sure New Yorkers know it truly, deeply, honestly and sincerely cares about the community. A Daily News article , which reads suspiciously like a PR statement, reports that Read More
The weekly phone calls. The dinner invites. The gifts.
When representatives from Walmart, the nation’s largest retailer, waltz into the New York Hilton for this year’s two-day International Council of Shopping Centers conference, many of the city’s most intrepid retail brokers will be close behind them, perhaps even plying those officials with compliments, dinner invitations and business opportunities.
In criticizing Target, for supporitng an anti-gay candidate in Minnesota (which corporations can do, thanks to Citizens United).
Gaga is pulling her music out of the retailer’s stores, as de Blasio happily tweets about it.
Derek Lam has signed on to create a ready-to-wear collection for eBay that will be unveiled during New York Fashion Week in February. [WWD]
Next year, Target will re-release the best of their 17 designer collaborations featuring looks from Luella Bartley, Proenza Schouler, Libertine, and others. [Racked]
Nordstrom is opening a Read More
Art World News
Game-Changers: Well-connected gallerist David Zwirner won the right to represent the Donald Judd Foundation, hard on the heels of Pace’s win of the Willem de Kooning estate.
Winner of the Week: Chinese contemporary artist Zhang Xiaogang, whose 1993 painting Chapter of a New Century–Birth of the People’s Republic of China II sold for $5.9 million Read More