Lego my LEGOs
Fashion designer Phillip Lim finally revealed the entirety of his cheap-chic 3.1 Phillip Lim for Target collection on Monday evening, with a special preview for style editors and auteurs. The presentation, staged in the mass retailer’s Garment District studio, offered a close-up look at the 100-plus pieces that will hit a majority of Target stores nationwide on September 15.
Back in May, SAP executive Thomas Langenbach was charged with stealing and reselling thousands of dollars worth of Legos. The Valley hotshot used technology developed at SAP to create new barcodes, which he pasted overtop the barcodes of his stolen treasures. The new barcodes were encoded with much lower prices, so he could buy the Legos at a discount and resell them online. With the beloved building blocks he kept, Mr. Lagenbach also assembled a mini Legoland inside his mansion.
The Eight-Day Week
By the end of this week, when the racist glimmer dust has settled and the fat has coagulated, Paula Deen will be a ruined woman. She’ll be the Hester Prynne of fried food, the Tess d’Urbervilles of cholesterol. She’s already been forsaken by Target, Novo Nordisk, Walmart, Caesar’s Palace and millions of non-racist fans. She Read More
paying the price
Lauren Bush Lauren’s FEED charity, most known for the bags the model/activist is never without, is the latest Target designer. Ms. Bush Lauren’s FEED collection for Target is quite massive and will be celebrated with a dinner at a “big red table.” The collection will help feed children and families across the country through the Read More
Not all black t-shirts are created equally.
Hitchcock Partners, a company that works to help build and maintain brand name companies, recently released a video that investigated how people view the simple black t-shirt.
The company took seven black t-shirts from various different brands, ranging in price, and covered their labels. They Read More
Look, we love Target as much as the next person who finds that it’s oddly comforting to walk down aisle after fluorescent-lit aisle, knowing that everything we need–from food to furniture for your college dorm to designer apparel–is all available in one location at a relatively low price. For instance, one time in college we went to Target and bought a frozen turkey, a giant bouncy ball and a B.B. gun, and then drove to a field for Target target practice. (We kept the turkey in the car and ate it later.)
So in terms of mega-chains, Target is tops, no question. We do have some question, however, about its new advertising techniques. Such as:
We here at The New York Observer have no problem with the portrayal of little girls as kick-ass athletes. Break the glass ceiling! But this Target advertisement, found on the subway station at Carroll St. in Brooklyn made us a little uncomfortable.
Big isn’t always better!
Best Buy did a monstrous belly flop in the pool of big retailers last Thursday, reporting a $2.6 billion quarter loss and sending tidal waves to similar retailers. Best Buy, along with many of its retailing rivals, is shifting their focus to opening smaller locations. We are facing down the end of the big box story, according to Bloomberg.
Fordham University published their Fourth Quarter 2011 V-Positive Report, which measures the Consumer Value Index. The methodology is based off of a few psychological theories that reflect the “understanding of the motivation to consume.” In short: a thousand people are surveyed at the end of the year and answer several attributes for each of the seven domains.
Update: Target responds below!
Target: has a brand ever before fully encompassed Tina Brown‘s vision for a high/low cultural Utopia? Take for instance, the outlet’s weekend release of its new Jason Wu collection just in time for New York’s Fashion Week (for people who don’t live in New York). The collection sold out across the country only hours after they hit the shelves, and pretty soon the items were popping up on Ebay for resale faster than you could say “This is worse than Versace doing H&M.”
So what was the cause for this massive buyout? Apparently, couples like this: