HEART OF (FASHION) DARKNESS
Time was, if you weren’t in need of scented body oil or beaded, polyester lingerie, cut-rate hair extensions or a three-year-old Blackberry, you might well have steered clear of the retail strip on Broadway between 26th and 31st Streets. Called “Whodi”—for “Wholesale District”—by those in the know, the area had spent years in scruffy obscurity since its heyday in the late 19th and early 20th centuries, when the Ace Hotel opened in the old Breslin building in May 2009.
New York dubbed the Ace “a hotel for successful rock stars, and their emulators,” and its success invited the arrival of the NoMad, which the Times called “the Ace for grownups,” a hotel whose “name was coined in part to give some shine to the newly hyped triangle north of Madison Square Park.” Seeking to cash in, too, on that hype is Mocal Enterprises, the owner for 35 years of the Centurian Building at 1182 Broadway, which has lately been converted to luxury loft apartments. Leasing on the first 20 of the 39 total units opened this month through Douglas Elliman, with occupancy expected in March.
Fashion’s Night Out is finally, mercifully over. And yet: the memory of our brief time at The Ace Hotel’s carnival—sponsored by uber-hip, spendy boutique Opening Ceremony (who has an outpost in the hotel) held court with a full carnival and a prominent Muppet—is still burned into our brains.
The Wee Hours
In 1994, a young music video auteur named Spike Jonze teamed with the Beastie Boys on “Sabotage,” the still-enduring classic of the genre. It’s a pastiche of crime-film chase cliches, with Ad-Rock, MCA, and Mike D donning seventies porn ‘staches and running around L.A. dressed up as cops and criminals, the pursuers and Read More
Fashion Week 2011
James Murphy was standing with a bottle of Champagne, two flutes dangling between his fingers and a full glass in his other hand. He swerved. It was nearly 4 in the morning. He had just played the final show fronting LCD Soundsystem, and the band and friends had taken over the gold-coral vestibules of the Read More
Last night at The Ace Hotel we found ourselves staring at a bevy of half-naked male models standing silent and still for hours.
“I heard they’re all on mushrooms,” a partygoer told The Observer.
We hoped they were, given how long they had to play mannequin. It was GQ‘s Best New Menswear Designers party, and Read More
Behind candy-striped glass doors at the Ace, there is a 1,500-square-foot gift shop where the cheapest item is a bag of Monster Munch crisps, imported from England, for $1, and the most expensive is a Rodarte cocktail dress, with fading blocks of color and jeweled shoulder detail, for $13,000.
The store is the new Read More
Jeremy Heimans, a 32-year-old tech entrepreneur, sat at a long, rectangular table in the lobby of the Ace Hotel at 29th Street and Broadway on a recent Wednesday morning. He was writing an email on his MacBook, which was plugged into the desk. Periodically, he glanced over at his iPad, which sat on the table Read More