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Shake-Up at The Atlantic

The Atlantic announced new three new hires and two internal moves today in a memo to staff.

“Please join us in welcoming your new colleagues and congratulating your newly promoted ones,” said the memo, which was obtained by Capital New York. “And while you’re at it, take a bow yourselves, for a month in which we shipped an awesome issue and set a new record for our total audience across our three sites.” Read More

Who Sponsors The Content?

Screenshot via Eric Wemple.

The Atlantic Apologizes For Scientology Advertorial

The Atlantic has issued an apology for the pro-Scientology sponsored content that ran on their site yesterday. The advertorial, which has since been pulled from the Atlantic site, drew Internet criticism.

“David Miscavige Leads Scientology to Milestone Year,” the headline read. The promotional piece appeared to be an article on the site but for the unabashed pro-Scientology tone and the yellow slug alerting the reader that the post was, indeed, sponsored content.   Read More

MEDIA BRIEFS

Media Briefs: Another Day, Another Buzzfeed Vertical

All verticals everything. Needs more verticals. All vertical, no filler. Vertical vertical vertical. Guess what’s new in Buzzfeed news today? Guess what’s new at The Atlantic today? Also, new hires at the Daily News gossip section that will single-handedly save the paper, Jay Carney makes a weird about Drudge Report, and more, in your Tuesday Evening Media Briefs. Read More

Publishing

Mr. Bowden at Tribeca Film Festival in 2003.

Happy Birthday, America! Mark Bowden Got You a Book About Killing Osama Bin Laden

In a bit of holiday-appropriate news, The Atlantic national correspondent Mark Bowden has sold a book about the death of Osama Bin Laden to Morgan Entrekin at Grove/Atlantic, reports Publishers Marketplace. The book, to be published in October 2012, is “an account of the Bin Laden strike written in Bowden’s signature ‘you are there’ style, going inside the war room as decisions were made and onto the ground as directives were executed.” It’s titled The Finish: The Killing of Osama Bin Laden. Read More

Media

Bring your baby to work day (The Atlantic)

The Real Reason Women ‘Can’t Have It All’

The Atlantic, your home for ladies complaining about how hard it is being ladies (We kid! Sort of!) had a polarizing essay this week by Anne-Marie Slaughter, entitled “Why Women Still Can’t Have It All.” Only seven months after Kate Bolick taught all us females that we didn’t have to settle for second best in the marriage department, we’re now getting the flip side of the coin: apparently it doesn’t matter how great our significant others are, because if you try to have a career and a kid in this economy, you’ll find yourself miserably torn between the two. And then you’ll chose your kids. Obviously.

Originally, we thought the simple solution would be to wait until your career goals are met until procreating, but as that New York cover story taught us, this  is probably an unhealthy excuse for desperate old people. (It also makes for way grosser images than a hot MILF breastfeeding her overgrown son.) Read More

Notable Quotables

Being in the ‘Belly of the Beast’ at Huffington Post ‘Drained’ Jonah Peretti

In his long overdue Atlantic media diet, BuzzFeed founder Jonah Peretti called out the previous contributors to the column, the ones who claim to read The New York Times, The Wall Street Journal and the Financial Times in print, every day, and say they are so embarrassed by how the Economists they never got around to reading pile up around the apartment.

He wrote:

“The main way I discover information is my Twitter feed and my Facebook news feed. One of the interesting things about this Media Diet column is if people were honest, I think they would give more credit to Facebook and Twitter, which can mean totally different things depending on who you are. But social is the new starting point.” Read More