The Atlantic must have still been reeling from the loss of Media President Justin Smith–who is leaving to become CEO of Bloomberg Media Group–when they sent out their email blast at 8:19 on Sunday night. If the odd timing wasn’t already a red flag, than the apologetic tone of the email, which also included a the statement from Atlantic Media Chairman David Bradley, was a pretty big tip-off. ”The memo is below in full,” it began, “but given that it’s late on a Sunday, I’ve pulled the part of the memo I thought you’d find most relevant to any reporting you plan to do on this topic.” Which was very thoughtful, since Mr. Bradley’s long missive is less a memo as much as it is part unauthorized biography, part epic poem; an ode to the digi-whizz Mr. Smith who has often been credited as dragging the publication into the 21st century. (The Huffington Post has the entire 800 word affair up, if you’re ready for it.) If not, we’ve got the “best of” below.
Atlantic Media announced earlier today that Andrew Golis, currently the director of digital media and senior editor for PBS’s Frontline documentary series, will join The Atlantic as an “entrepreneur-in-residence” starting July 15th. Mr. Golis confirmed the news on his tumblr.
“Andrew’s new role at The Atlantic reflects his tremendous versatility and expertise: he’s a digital native, a journalist, an entrepreneur,” Atlantic Media publisher M. Scott Havens said in a press release. “I’ve followed his career for years, and I’m thrilled he’ll be joining the industry-leading team at The Atlantic, complementing our efforts to infuse innovation, creativity, and an entrepreneurial spirit into our journalism and our business.”
Earlier today, everyone at Atlantic Media received an email warning them to “reverify” their Google Apps account. But the email wasn’t actually from Google; it was from Atlantic Media’s Chief Technology Officer Tom Cochran, who wanted to test his staff to find out it they would click the fake link.
And within two hours, 58 percent of people at Atlantic Media did.
“Across our entire company, 58% of us clicked the email after opening it. Wow. Fifty-eight percent!” Mr. Cochran wrote in a follow up email chastising Atlantic Media employees. “With those odds, all a scammer needs to do is craft an intriguing enough subject line and they have a great chance at getting your account information. Then, you’re hacked and so is Atlantic Media.”
Man behind the blog
Slate and The New Republic vet Ann Hulbert will be The Atlantic‘s new books and culture editor. The hire marks the magazines’s attempt to beef up their culture coverage and help expand and re-envision their online book coverage.
Before Ta-Nehisi Coates was a superstar at The Atlantic, he was fired from three consecutive writing jobs. Well, not quite fired. “I’m still not exactly sure what happened,” he said, sipping a single espresso at a Morningside Heights bakery near his Harlem apartment, where he lives with his wife, Kenyatta, and their young son. What Read More
Who Sponsors The Content?
The Atlantic announced new three new hires and two internal moves today in a memo to staff.
“Please join us in welcoming your new colleagues and congratulating your newly promoted ones,” said the memo, which was obtained by Capital New York. “And while you’re at it, take a bow yourselves, for a month in which we shipped an awesome issue and set a new record for our total audience across our three sites.”
off the record
The Atlantic has issued an apology for the pro-Scientology sponsored content that ran on their site yesterday. The advertorial, which has since been pulled from the Atlantic site, drew Internet criticism.
“David Miscavige Leads Scientology to Milestone Year,” the headline read. The promotional piece appeared to be an article on the site but for the unabashed pro-Scientology tone and the yellow slug alerting the reader that the post was, indeed, sponsored content.
“Last night we did a version of this where we walked down the aisle!” said Atlantic senior editor Hanna Rosin at the beginning of a debate last Wednesday at the Maritime Hotel, on occasion of the publication of her book, The End of Men. “It was like our wedding!”
She had just come onstage along Read More
I don’t think anyone would mistake me for Marissa Mayer—the newly-appointed 37-year-old CEO of Yahoo who’s raising hackles all over town with her very public promise to return to work two weeks after delivering her first baby. For one thing,
All verticals everything. Needs more verticals. All vertical, no filler. Vertical vertical vertical. Guess what’s new in Buzzfeed news today? Guess what’s new at The Atlantic today? Also, new hires at the Daily News gossip section that will single-handedly save the paper, Jay Carney makes a weird about Drudge Report, and more, in your Tuesday Evening Media Briefs.