The Eight-Day Week
If you need a break from either Fashion Week parties or constant reminders via Twitter that you weren’t invited to any, well, we’re finally out of the dire summer-movie season! May we suggest any of the new films released today: The Words, a thriller starring Bradley Cooper as a famous plagiarist? Too annoyingly timely? How Read More
James E. Holmes walked into a movie theater in Aurora, Colorado, last week carrying with him a semi-automatic assault rifle, a 12-gauge shotgun and a semiautomatic pistol. Over the last few months, he spent thousands of dollars on ammunition.
Nobody noticed. And now 12 innocent people are dead, scores wounded and hundreds of lives scarred by a madman’s easy access to guns and ammunition.
Mayor Michael Bloomberg, one of the nation’s most passionate advocates of common-sense gun regulation, gave voice to the outrage so many of us felt when we learned of the massacre in Colorado.
Out of respect for the victims of the midnight-movie shooting in Aurora, Colorado, Warner Bros. delayed reporting of its box office numbers until after the weekend so as to avoid celebration in the wake of a tragedy. But Nikki Finke of Deadline had the scoop all weekend! In a post updated 14 times throughout Read More
Everyone in Gotham City is lining up to see the third and final installment of Christopher Nolan’s Batman trilogy, The Dark Knight Rises. It officially opens at midnight on Thursday—well, technically Friday—but tickets have been soldout since January. Why is all of New York agog over watching The Caped Crusader fight some relatively obscure villain from the D.C. universe?
Michael Bloomberg, of course.
Not all IMAX is created equal. In the run-up to the IMAX release of The Dark Knight Rises on Friday, the LF Examiner (a trade publication for “large format” movie exhibitors!) has published a piece decrying the creep of the “IMAX” brand name. AMC’s Empire 25, for instance, inflates IMAX ticket prices while providing Read More
When picking publications to model your fictitious newspaper on, we obviously have a bias. Still, it’s nice to see that the Warner Bros.’ viral marketing team agreed with us, as their late-June campaign for The Dark Knight Rises included clues to unlock the Gotham Observer, a newspaper that bears resemblance to our own organization in title only.
(We would never lead with a cover story on a ‘Festivity Day’…even if it was in honor of a fallen district attorney. Or if we did, we’d make the led much snappier.)
The Dark Knight Rises
Since the tickets sold out in January for the July 20th premiere of Christopher Nolan’s third Batman installment, Warner Bros. probably doesn’t have to hype The Dark Knight Rises any more. We mean, obviously they will spend a billion more dollars on advertising and marketing tie-ins, but for once we’d like to see a big blockbuster just completely stop all promotions one month before it hits theaters.
Although that would probably lead Copyranter or someone at Ad Age to claim this as the most ingenious viral marketing stunt ever. And then everyone would do it. And then movie trailer editors and distributors would be out of business in months. We need this hundredth The Dark Knight Rises trailer. For the good of Gotham, and all its residents.
Premiering with The Avengers this weekend is the latest trailer for the final installment of Christopher Nolan‘s Batman trilogy, The Dark Knight Rises. And while the movie shot on as many locations as it has villains (so…approximately three, if you count Pittsburgh and a dubious Marion Cotillard), we were just happy that the Bat Man would finally be coming home to roost in the original Gotham instead of Chicago. Especially since at the time of shooting, the Occupy Wall Street protests in Zuccotti Park were being bandied about as a possible location device. (Relevant!)
But with this extended preview, we finally see what destruction Batman’s enemies will bring down upon our fair city. They’re going to blow up our bridges and use mirror imaging to confuse us!
The Dark Knight Rises
Sorry fan boys (and girls!): If you want to see the third installment in Christopher Nolan‘s gritty Batman reboot, you’re going to have to wait until after opening night. The midnight screenings for the July 19th premiere of The Dark Knight Rises have already sold out in select cities. How is that possible, you ask, since the movie is still six months away? And how much are greedy Craigslist scalpers already charging for their coveted golden tickets online?
As it appears from the most recent trailer of Christopher Nolan‘s Dark Knight Rises, using Zuccotti Park during the Occupy Wall Street protests weren’t just an accident. They could possibly be the premise on which the entire film is built!