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	<title>Observer &#187; Tom Rogers</title>
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		<title>Observer &#187; Tom Rogers</title>
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		<title>Now Is Winter of Brill&#8217;s Content : Founder Wrestles With Primedia</title>

		<comments>http://observer.com/2001/10/now-is-winter-of-brills-content-founder-wrestles-with-primedia/#comments</comments>
		<pubDate>Mon, 15 Oct 2001 00:00:00 -0400</pubDate>
					<link>http://observer.com/2001/10/now-is-winter-of-brills-content-founder-wrestles-with-primedia/</link>
			<dc:creator>Sridhar Pappu</dc:creator>
				
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		<description><![CDATA[<p>When Steve Brill swooped down last April and swept up the flashy, struggling media-biz Web site Inside.com-with the assistance of Primedia, the publisher of New York magazine-the gesture looked gallant, improbable. Here was Mr. Brill, the demanding, explosive journalism crusader whose eponymous magazine, Brill's Content , portrayed itself as the growling watchdog of the media, seizing control of a jazzy newsroom founded by culture seismologists Kurt Andersen and Michael Hirschorn. And he was taking over with backing of the bottom-line corporation that owned New York , and also cranked out pasty trade titles like Folio and Cable World .</p>
<p>Today, this strange marriage appears to be in deep trouble.</p>
<p>Barely six months into their relationship, Mr. Brill and Inside seem about as compatible as Michael Jackson and Lisa-Marie Presley. Primedia is in the dumps:</p>
<p>The stock price is at $2.02, and still-optimistic company C.E.O. Tom Rogers is under pressure to sell assets. Now speculation rages as to whether Mr. Brill will seek to extricate himself from his complicated deal with Primedia and assume full control himself—or whether Primedia will buy Mr. Brill out and take over the mess themselves.</p>
<p>And it's a fine mess. Inside/Brill Media is an angry shop, full of frustrated staffers who worry that their efforts are goingtowaste-and that their jobs may soon follow. Every rumor about alleged discussions between Mr. Brill and Mr. Rogers causes more panic. At the same time, Brill's Content editor in chief David Kuhn is at work closing an issue that, because of the current upheaval, many staffers believe will never see a newsstand. "None of us think the magazine's going to come out," said one Inside/Brill source. "Editors are telling us, 'Don't spend too much time on the magazine stuff, because there might not be one.'"</p>
<p>What makes the Inside/Brill Media situation especially bizarre is that Inside.com reporters have been aggressively chronicling Primedia's and Inside/Brill Media's own problems. It was Inside.com that reported that according to unnamed bankers, Primedia had put its regional magazines, Chicago and New York , on the block. Last week, Inside.com broke the story of Primedia's attempted sale of its gun titles. Inside's Mark Miller also wrote about the capsizing of Mr. Brill's online venture, Contentville.</p>
<p>But despite their efforts to report on their own future-or demise-staffers mostly feel lost, in the dark.</p>
<p>"I mean, everyone knows we're on the ropes," said one Brill employee. "If someone-anyone-would just call a staff meeting and say something like, 'It's a tough time, we're doing the best we can, we'll let you know what the situation is as soon as we learn more,' I think everyone would be  more inclined to keep on going. Instead, you have the top brass treating everyone like assholes, acting like there's nothing wrong. It's patronizing, and it makes people work less."</p>
<p>Neither Mr. Brill nor Mr. Kuhn returned Off the Record's calls for this story. Brill's   Content editor Eric Effron declined to comment. Primedia's Tom Rogers also declined comment through a company spokesperson.</p>
<p>But Inside/Brill sources said that any break between Mr. Brill and Primedia would be complicated because of the tangled nature of last spring's deal. Primedia owns 49 percent of Brill Media Holdings, and Mr. Brill is the managing partner of Media Central-the company's hodgepodge of media trade magazines. At the time of the deal, it was reported that Mr. Brill would receive a payment in cash, stock or both if he could boost the fortunes of those properties.</p>
<p>According to sources, Mr. Brill and Mr. Rogers have been actively conversing in meetings and on the telephone, trying to figure out a deal. On Tuesday, Oct. 9, sources said, Mr. Brill met with partners from his own company, Brill's Media Holdings. That evening, he was due to meet again with Mr. Rogers.</p>
<p>As Mr. Brill met with his financial heavyweights, some of his employees held out hope that the financially strapped Primedia would come up with the cash to buy Mr. Brill out. If this happened, sources speculated, the company would likely close Brill's Content, while keeping Inside open as a way of further building the Media Central brands.</p>
<p>Said one source: "Even from a common-sense standpoint, it's crazy to think they'd sell him Media Central. It's a profitable component."</p>
<p>But others warned that Mr. Brill would have difficulty walking away from another one of his media children.</p>
<p>"Brill seems to have an emotional stake in this," said another source.</p>
<p>Then there's Primedia's own problems. The company has what one analyst, speaking on the condition of anonymity politely called a "liquidity issue," more specifically "the need to borrow money in order to make its bills by the end of the year." Having spent more than $1 billion for the About.com Web sites and the Emap magazine titles combined, Primedia has pledged to cut $250 million in assets, and soon. On Tuesday, the New York Post reported that it had put the public-relations giant Bacon's Information unit up for sale, hoping to get $125 million.</p>
<p>"The larger issue is Primedia's debt," said Reed Phillips, with the media investment bank of DeSilva &amp; Phillips. "They're in an awkward position. The properties that will get the best price also have the highest cash flow."</p>
<p>But given the company's need to raise money, sources said, it might just be willing to sell its share of Brill Media Holdings, as well as Media Central, to Mr. Brill.</p>
<p>"If I had to bet," said one Brill source, "I'd bet on Brill, given his commitment to this and his backers. But I wouldn't bet that much."</p>
<p>More certain, it seems, is the fate of Brill's Content . Most sources agree that while Inside.com may make it, Brill's Content will not. One Brill source put it this way: "Whoever ends up with the entity is definitely going to close the magazine. Even if it's him."</p>
<p>As one publishing executive who knows Mr. Brill put it: "He's clearly stumbled very badly here. Very, very badly. But Steve Brill's never finished."</p>
<p>Meanwhile, the troops soldier on at both Inside and beleaguered Brill's Content , in the face of what has become a thoroughly confusing storm.</p>
<p>On Tuesday morning, a mass e-mail was sent to employees of Media Central under the heading "News." When people opened it up, they found an intro saying that it was meant to be the "first" in a series of updates about the happenings at Media Central, Inside and Brill's Content . What followed was a sunny birth announcement and news of a Cable World employee attending his 10-year reunion. There was a note about Folio's redesign, but no news about whether, in the next week, people would keep their jobs or not. "This is getting really tiresome," said one staffer. "I'd just like to know."</p>
]]></description>
		<content:encoded><![CDATA[<p>When Steve Brill swooped down last April and swept up the flashy, struggling media-biz Web site Inside.com-with the assistance of Primedia, the publisher of New York magazine-the gesture looked gallant, improbable. Here was Mr. Brill, the demanding, explosive journalism crusader whose eponymous magazine, Brill's Content , portrayed itself as the growling watchdog of the media, seizing control of a jazzy newsroom founded by culture seismologists Kurt Andersen and Michael Hirschorn. And he was taking over with backing of the bottom-line corporation that owned New York , and also cranked out pasty trade titles like Folio and Cable World .</p>
<p>Today, this strange marriage appears to be in deep trouble.</p>
<p>Barely six months into their relationship, Mr. Brill and Inside seem about as compatible as Michael Jackson and Lisa-Marie Presley. Primedia is in the dumps:</p>
<p>The stock price is at $2.02, and still-optimistic company C.E.O. Tom Rogers is under pressure to sell assets. Now speculation rages as to whether Mr. Brill will seek to extricate himself from his complicated deal with Primedia and assume full control himself—or whether Primedia will buy Mr. Brill out and take over the mess themselves.</p>
<p>And it's a fine mess. Inside/Brill Media is an angry shop, full of frustrated staffers who worry that their efforts are goingtowaste-and that their jobs may soon follow. Every rumor about alleged discussions between Mr. Brill and Mr. Rogers causes more panic. At the same time, Brill's Content editor in chief David Kuhn is at work closing an issue that, because of the current upheaval, many staffers believe will never see a newsstand. "None of us think the magazine's going to come out," said one Inside/Brill source. "Editors are telling us, 'Don't spend too much time on the magazine stuff, because there might not be one.'"</p>
<p>What makes the Inside/Brill Media situation especially bizarre is that Inside.com reporters have been aggressively chronicling Primedia's and Inside/Brill Media's own problems. It was Inside.com that reported that according to unnamed bankers, Primedia had put its regional magazines, Chicago and New York , on the block. Last week, Inside.com broke the story of Primedia's attempted sale of its gun titles. Inside's Mark Miller also wrote about the capsizing of Mr. Brill's online venture, Contentville.</p>
<p>But despite their efforts to report on their own future-or demise-staffers mostly feel lost, in the dark.</p>
<p>"I mean, everyone knows we're on the ropes," said one Brill employee. "If someone-anyone-would just call a staff meeting and say something like, 'It's a tough time, we're doing the best we can, we'll let you know what the situation is as soon as we learn more,' I think everyone would be  more inclined to keep on going. Instead, you have the top brass treating everyone like assholes, acting like there's nothing wrong. It's patronizing, and it makes people work less."</p>
<p>Neither Mr. Brill nor Mr. Kuhn returned Off the Record's calls for this story. Brill's   Content editor Eric Effron declined to comment. Primedia's Tom Rogers also declined comment through a company spokesperson.</p>
<p>But Inside/Brill sources said that any break between Mr. Brill and Primedia would be complicated because of the tangled nature of last spring's deal. Primedia owns 49 percent of Brill Media Holdings, and Mr. Brill is the managing partner of Media Central-the company's hodgepodge of media trade magazines. At the time of the deal, it was reported that Mr. Brill would receive a payment in cash, stock or both if he could boost the fortunes of those properties.</p>
<p>According to sources, Mr. Brill and Mr. Rogers have been actively conversing in meetings and on the telephone, trying to figure out a deal. On Tuesday, Oct. 9, sources said, Mr. Brill met with partners from his own company, Brill's Media Holdings. That evening, he was due to meet again with Mr. Rogers.</p>
<p>As Mr. Brill met with his financial heavyweights, some of his employees held out hope that the financially strapped Primedia would come up with the cash to buy Mr. Brill out. If this happened, sources speculated, the company would likely close Brill's Content, while keeping Inside open as a way of further building the Media Central brands.</p>
<p>Said one source: "Even from a common-sense standpoint, it's crazy to think they'd sell him Media Central. It's a profitable component."</p>
<p>But others warned that Mr. Brill would have difficulty walking away from another one of his media children.</p>
<p>"Brill seems to have an emotional stake in this," said another source.</p>
<p>Then there's Primedia's own problems. The company has what one analyst, speaking on the condition of anonymity politely called a "liquidity issue," more specifically "the need to borrow money in order to make its bills by the end of the year." Having spent more than $1 billion for the About.com Web sites and the Emap magazine titles combined, Primedia has pledged to cut $250 million in assets, and soon. On Tuesday, the New York Post reported that it had put the public-relations giant Bacon's Information unit up for sale, hoping to get $125 million.</p>
<p>"The larger issue is Primedia's debt," said Reed Phillips, with the media investment bank of DeSilva &amp; Phillips. "They're in an awkward position. The properties that will get the best price also have the highest cash flow."</p>
<p>But given the company's need to raise money, sources said, it might just be willing to sell its share of Brill Media Holdings, as well as Media Central, to Mr. Brill.</p>
<p>"If I had to bet," said one Brill source, "I'd bet on Brill, given his commitment to this and his backers. But I wouldn't bet that much."</p>
<p>More certain, it seems, is the fate of Brill's Content . Most sources agree that while Inside.com may make it, Brill's Content will not. One Brill source put it this way: "Whoever ends up with the entity is definitely going to close the magazine. Even if it's him."</p>
<p>As one publishing executive who knows Mr. Brill put it: "He's clearly stumbled very badly here. Very, very badly. But Steve Brill's never finished."</p>
<p>Meanwhile, the troops soldier on at both Inside and beleaguered Brill's Content , in the face of what has become a thoroughly confusing storm.</p>
<p>On Tuesday morning, a mass e-mail was sent to employees of Media Central under the heading "News." When people opened it up, they found an intro saying that it was meant to be the "first" in a series of updates about the happenings at Media Central, Inside and Brill's Content . What followed was a sunny birth announcement and news of a Cable World employee attending his 10-year reunion. There was a note about Folio's redesign, but no news about whether, in the next week, people would keep their jobs or not. "This is getting really tiresome," said one staffer. "I'd just like to know."</p>
]]></content:encoded>
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			<media:title type="html">spappu</media:title>
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		<item>
				
		<title>How Did Mademoiselle Lose Girls? It Couldn&#8217;t Keep Up in a Sassy Age</title>

		<comments>http://observer.com/2001/10/how-did-mademoiselle-lose-girls-it-couldnt-keep-up-in-a-sassy-age/#comments</comments>
		<pubDate>Mon, 08 Oct 2001 00:00:00 -0400</pubDate>
					<link>http://observer.com/2001/10/how-did-mademoiselle-lose-girls-it-couldnt-keep-up-in-a-sassy-age/</link>
			<dc:creator>Gabriel Snyder</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2001/10/how-did-mademoiselle-lose-girls-it-couldnt-keep-up-in-a-sassy-age/</guid>
		<description><![CDATA[<p>What caused Mademoiselle ,</p>
<p>the Jan Brady of Condé Nast, to finally crumple?</p>
<p> Blame Jane Pratt. When it was closed on Oct. 1, the once</p>
<p>comparatively thoughtful Mademoiselle ,</p>
<p>edited by British import Mandi Norwood,</p>
<p>was still trying to mimic the informal, breaking-the-fourth-wall voice that Ms.</p>
<p>Pratt minted over a decade ago at Sassy -a</p>
<p>voice that Ms. Pratt successfully mellowed intothepagesof Fairchild's Jane , now flourishing under</p>
<p>AdvancePublications, Condé Nast's parent.</p>
<p> But Mademoiselle,</p>
<p>founded in 1935 and acquired from Street &amp; Smith by Sam Newhouse in 1959,</p>
<p>could never really make the transition from white-gloved authority to "sister</p>
<p>girlfriend." In the post-post-feminist era of product shots, shameless</p>
<p>frivolity and frank sexual patter, there was no need for the smart magazine it</p>
<p>once was, and no need for another airheaded one.</p>
<p> "The secret is that nobody</p>
<p>really knew what to do with Mademoiselle ,"</p>
<p>said Elizabeth Crow, Ms. Norwood's predecessor, who usheredthemagazine through</p>
<p>a brief period of profitability in the late 1990's and now is</p>
<p>editorialdirectorofthe women's-health division at Rodale Press. "I really ran</p>
<p>out of concepts, and I don't think [Condé Nast editorial director] James</p>
<p>[Truman] had one, either. And I think they're really excited about Lucky ."</p>
<p> Indeed, as Mademoiselle faltered in recent years , losing advertising and revenue , Lucky , Condé Nast's start-up shopping</p>
<p>manual, seemed to emerge as Mr. Truman's pet project, with shiny hype,</p>
<p>including a television advertisingcampaign. Lucky, it</p>
<p>was clear, was to define what women's magazines were becoming, what was</p>
<p>coveted, what made money. And Lucky 's</p>
<p>editor? Ms. Pratt's old employee, Sassy</p>
<p>alumna Kim France.</p>
<p> One needed only to glance at Mr. Truman's schedule to see how</p>
<p>priorities had shifted. On the evening of Sept. 10, Mr. Truman appeared</p>
<p>alongside Ms. France at Housing Works Thrift Shop on 23rd Street for a Lucky -sponsored charity event. Three</p>
<p>weeks later, on Monday, Oct. 1, he was next to a teary-eyed Ms. Norwood in Mademoiselle 's 17th-floor office to help</p>
<p>deliver the bad news to her staff about the fate of the 1.1 million–circulation</p>
<p>publication.</p>
<p> Mr. Truman said he was "grateful" for all the hard work that they</p>
<p>had done and that it "was a difficult decision that had to be made," said Condé</p>
<p>Nast spokeswoman Maurie Perl, who insisted that the Mademoiselle decision had nothing to do with Lucky . (Calls to Mr. Truman, Ms. France, Ms. Norwood and Condé Nast</p>
<p>chairman S.I. Newhouse were referred to Ms. Perl.)</p>
<p> Adding to the threats from Jane and Lucky , Mademoiselle was</p>
<p>consistently being out- Mademoiselle 'd</p>
<p>by Hearst's peppier, more innovative Marie</p>
<p>Claire . Glenda Bailey, now the editor of Harper's Bazaar , showed that a coarser and self-consciously wacky</p>
<p>women's magazine could be turned into a profitable business. Launched in the</p>
<p>U.S. in 1994 and taken over by Ms. Bailey in 1996, Marie Claire evolved into a start-up</p>
<p>wonder, reaching a circulation of 950,000 and ad revenue of $89 million by the</p>
<p>end of 2000.</p>
<p> Mademoiselle' s legacy</p>
<p>is mostly obfuscated by the magazine's irredeemably flighty dying days. It had</p>
<p>long since ceased to publish fiction, but the title leaves behind quite a</p>
<p>literary legacy of troubled feminine souls trying to find their voice in this</p>
<p>world. Most famously there was Sylvia Plath, who mined her guest editorship</p>
<p>there for The Bell Jar , but let's not</p>
<p>forget Joyce Carol Oates (featured with Ms. Plath in a 1976 anthology of Mademoiselle prize fiction), Susan</p>
<p>Minot, Anne Lamott (did book criticism when they still ran it), Caroline Knapp</p>
<p>and Elizabeth Wurtzel. In 1993, David Sedaris' byline appeared under a piece</p>
<p>about housecleaning. Plumb the archives a bit further, back to 1991, and you've</p>
<p>got Maureen Dowd on "Everything But Sex: The New Office Affair." ("It not only</p>
<p>makes you want to work longer, it also stirs the creative juices because you</p>
<p>want to show off for the other person and let them see what you can really do.")</p>
<p> Positioned for a while as the smart college girl's magazine, Mademoiselle had a kind of winsome,</p>
<p>career-girl energy in the 1980's-more approachable than Vogue , less practical than Glamour -under</p>
<p>Amy Levin Cooper (wife of GQ 's Art).</p>
<p> Then came the lethal wave of Sassy -fication.</p>
<p>Gabé Doppelt put hollow-eyed gamines on the cover with lines like "Cool Clothes</p>
<p>from Kmart." At one point, Mademoiselle</p>
<p>teamed up with its doomed compadre, Details ,</p>
<p>for a sex survey. (Closed by Condé Nast, Details</p>
<p>relaunched under Fairchild.) When Ms. Crow took over in 1994, her mandate was</p>
<p>to steer things back to mass marketability. She put Claudia Schiffer on the</p>
<p>cover along with "Love Now!" in a flowery script.</p>
<p> Mademoiselle was no</p>
<p>longer a bible for the independent woman, perhaps because it seemed women no</p>
<p>longer needed to be enjoined to be independent.</p>
<p> "Glamour at that point</p>
<p>was the man-hater's bible," said Ms. Crow. "The quintessential old-time Glamour cover line was 'How to Fight Off</p>
<p>the Rapist You Know.' We were cleaned-up but sexy; then Cosmo sort of scrubbed herself down and Glamour got sort of sexy, at which point there was nowhere for Millie to really go." Ms. Crow was using</p>
<p>the retro nickname that the magazine was somewhat desperately begging for</p>
<p>toward the end, like a teenager trying to be popular.</p>
<p> Ms. Crow said that she thought</p>
<p> the smart thing for S.I. Newhouse to do would be to shelve Mademoiselle for a couple of years, then</p>
<p>reintroduce it under "someone really strong and charismatic." Someone in the</p>
<p>mold of … Jane Pratt.</p>
<p> "Jane Pratt was the</p>
<p>first-ever celebrity editor," she said. "We all thought we were celebs-we</p>
<p>really weren't. Jane is idiosyncratic</p>
<p>and eccentric, and you can be that if you're not too big . Mademoiselle was too big to be edgy or sexy, so it really was</p>
<p>squeezed. It was like shuffling a deck of cards."</p>
<p> Before there was Rick Bragg and David Rohde on the</p>
<p>Afghanistan-Pakistan border, there were people like Sydney H. Schanberg-the man</p>
<p>who defined an era of war reporting as a correspondent for The New York Times in 1970's Cambodia, and who was portrayed by the</p>
<p>actor Sam Waterston in the Academy Award–winning film The Killing Fields .</p>
<p> These days, however, Mr. Schanberg isn't in a war zone, but</p>
<p>working for Manhattan Media, the publisher of such weeklies as The West Side Spirit and Our Town .</p>
<p> "A big piece of me would love to be there," Mr. Schanberg said in</p>
<p>an interview the other day. "But another piece says, 'It's time for someone</p>
<p>else to cover these wars.'"</p>
<p> In 1970, and then again from 1972-1975, Mr. Schanberg bore</p>
<p>witness to one of the worst conflicts in human history, between the United</p>
<p>States–supported Lon Nol government and the Communist forces of Pol Pot. When</p>
<p>the latter took control of Phnom Penh in the spring of 1975 and the Americans</p>
<p>withdrew, Mr. Schanberg was the last American reporter left. He was captured</p>
<p>along with two other journalists,  then</p>
<p>saved by his Cambodian assistant, Dith Pran. For his efforts, Mr. Schanberg</p>
<p>would win a 1976 Pulitzer Prize, while his subsequent New York Times Magazine piece "The Death and Life of Dith Pran"</p>
<p>would become the basis for The Killing</p>
<p>Fields , Roland Jaffé's 1984 film.</p>
<p> "I've seen death," Mr.</p>
<p>Schanberg said. "Lots of it. And you never get used to it. Not really. You tell</p>
<p>yourself things in order to function, but you're going to break down. It just</p>
<p>gets to be too much. Eventually, you need to find a room where you can sit</p>
<p>alone and cry."</p>
<p> Afghanistan presents its own reporting problems, Mr. Schanberg</p>
<p>said, far different than Cambodia-and maybe worse. As The Times ' New Delhi</p>
<p>bureau chief from 1969 to 1972, he visited the rocky country, then ruled by</p>
<p>King Mohammad Zahir Shah. He remembers markets where people sold handmade</p>
<p>rifles, though they had already begun to copy AK-47's. Forty- and 50-year-old</p>
<p>American cars would move through the countryside carrying 25 people, he said.</p>
<p>Families would war with one another in the vein of the Hatfields and McCoys,</p>
<p>firing through slits in their compounds. On the Khyber Pass, he saw plaques of</p>
<p>British units that once held forts there-ominous reminders, he said, of the</p>
<p>country's ability to handle those from foreign lands.</p>
<p> And yet, Mr. Schanberg still feels a desire to get into the</p>
<p>action again, to get that particular jolt one feels having escaped gunfire or</p>
<p>captors.</p>
<p> "The adrenaline you feel afterwards makes you high," Mr.</p>
<p>Schanberg said. "It really does. Of course, there are times you're scared and</p>
<p>sick. But the intensity of feelings is so much, it's almost like you're drunk.</p>
<p>It's something no one likes to talk about."</p>
<p> Since resigning from The</p>
<p>Times in 1985 after his twice-weekly "New York" column was canceled, Mr.</p>
<p>Schanberg hasn't had the greatest luck with new projects. In 1986, he signed up</p>
<p>with New York Newsday , only to see</p>
<p>the paper closed by its new owners, Times-Mirror, in 1995. He joined up with</p>
<p>the crime-reporting Web site APBNews.com, then watched it fold in June 2000.</p>
<p> When the then publisher of Our</p>
<p>Town , The Westsider, The Chelsea</p>
<p>Clinton News, and the West Side</p>
<p>Spirit , Tom Allon, led an internal buyout of the papers from James</p>
<p>Finkelstein's oft-troubled News Communications Inc. in August, he quickly</p>
<p>brought Mr. Schanberg on board to develop a new weekly project-an investigative</p>
<p>weekly focusing on state and city politics. Once there, Mr. Schanberg began</p>
<p>writing weekly columns. The two said they've begun interviewing reporters for</p>
<p>the new paper and hope to launch by the end of this year.</p>
<p> "It's not a comedown," Mr. Schanberg said. "It's all what you</p>
<p>make it. Reporting is my thing, and I don't care where I do it. I have an ego,</p>
<p>but my ego's been fed enough. I don't need any more applause."</p>
<p> Marty Tolchin, Mr. Schanberg's onetime Times colleague and current publisher and editor in chief of the</p>
<p>Washington weekly The Hill , said this</p>
<p>of Mr. Schanberg's new gig: "If Syd's doing it, it'll be great. He's courageous</p>
<p>and smart as hell. He won't take bullshit from anybody."</p>
<p> -Sridhar Pappu</p>
<p> As New York</p>
<p>rebuilds, even Condé Nast can find a way to help. On Sept. 27, Glamour magazine cleaned out its fashion</p>
<p>closet and held a yard sale featuring all the freebie beauty products and</p>
<p>assorted swag that passes through a women's-magazine office, along with gift</p>
<p>certificates for things like manicures and massages. The business side of the</p>
<p>magazine also convinced advertisers to donate dinners and makeovers to raise</p>
<p>money for the American Red Cross' disaster relief. All in all, the Condé Nast</p>
<p>shoppers took in $22,000.</p>
<p> "It felt really U.S.O.," said one Glamour staffer. "Shopping for the cause, I suppose."</p>
<p> When reached for comment, a Glamour</p>
<p> spokeswoman was reluctant to talk about the sale. "We didn't want to</p>
<p>publicize what we were doing because we didn't feel that it would be</p>
<p>appropriate," she said. "So many people wanted to do something, and this was</p>
<p>something to do."</p>
<p> Fellow Condé Nast title Brides</p>
<p> also sponsored a shop-for-the-cause sale of stuff they'd found in the</p>
<p>office and stuff they'd convinced others to donate. Proceeds went to the Sept.</p>
<p>11th Fund, but a spokeswoman wouldn't say how much it raised. "The point of it</p>
<p>is not to make a big deal about it. We don't want to make it seem like we're</p>
<p>trying to get P.R. out of it."</p>
<p> A publicist at Bon Appétit ,</p>
<p>however, did want us to let you know that Bon</p>
<p>Appétit "started from day one galvanizing over 30 restaurants to help in</p>
<p>relief efforts."</p>
<p> -Gabriel Snyder</p>
<p> Primedia Inc., publisher of  New York, Chevy Truckin' and</p>
<p> Teddy Bear magazines, has been</p>
<p>buffeted by plenty of bad news in recent weeks.There was a warning to Wall</p>
<p>Street that its earnings would be lower than expected, and Scott Kurnit, the</p>
<p>Internet visionary they snagged when the company acquired About.com, said he</p>
<p>was leaving on Sept. 18. And there was a report that Primedia may be selling New York -which the company denied-in</p>
<p>order to come up with the cash to pay for its acquisition of EMAP, a British</p>
<p>publisher.</p>
<p> But perhaps most importantly to C.E.O. Tom Rogers, Primedia stock</p>
<p>has found itself in Salon.com territory, trading as low as just below $2 a</p>
<p>share.</p>
<p> So, on Oct. 1, Mr. Rogers sought to buck up his troops with the</p>
<p>announcement that all full-time employees would be getting 50 stock options.</p>
<p> "I hope this helps everyone to more closely identify with the</p>
<p>Company and take pride in our work," Mr. Rogers wrote in the announcement.</p>
<p> Don't expect any Primedia employees to retire on their stock</p>
<p>options anytime soon. For the options to be worth anything at all, Primedia</p>
<p>stock has to get above the $2.35 strike price. So, if Primedia hit $4,</p>
<p>employees would be raking in $82.50. Or, as Mr. Rogers told his employees, "if</p>
<p>we can get the stock back to where it was 18 months ago," which would require a</p>
<p>1,500% gain to reach Primedia's all-time high of $33.50 a share, "those stock</p>
<p>options would be worth more than $1,500."</p>
<p> Mr. Rogers, who recently bought $1 million worth of stock, also</p>
<p>tried to reassure his employees that the stock plunge does not reflect any big</p>
<p>problems at the company. "You are probably saying to yourself, 'What is going</p>
<p>on with the stock? How can the stock be below $2.50 and there not be a</p>
<p>fundamental problem?'" he wrote. "The answer is-there is nothing wrong with the</p>
<p>Company and nothing for you to worry about. We as a Company are fine. I hate</p>
<p>seeing the stock at this level-really hate it. But I also know we are able to</p>
<p>cover all our obligations... Again, let me allay any fears you have on this</p>
<p>front-it is just not something you should be worried about."</p>
<p> Everyone feeling better?</p>
<p> -Gabriel Snyder</p>
<p> While many of the Wall</p>
<p>Street Journal reporters displaced from the World Financial Center make</p>
<p>themselves comfy inside the Dow Jones quarters at 100 Sixth Avenue, some</p>
<p>staffers will  be traveling back in time</p>
<p>all the way to the year 2000, when dot-coms still roamed the earth.</p>
<p> Right now, staffers from the Journal's editorial page - as well as</p>
<p>some from the Weekend Journal section-are preparing to occupy the former</p>
<p>headquarters of Work.com, over on 7th Avenue. Work.com, of course, was a</p>
<p>much-hyped joint venture between Dow Jones and Excite@Home that plowed through</p>
<p>$30 million in little more than a year before it was sold last March to</p>
<p>Business.com for $500,000 and eventually shuttered.</p>
<p> Still, Dow Jones had lease to the Work.com space, and it has come</p>
<p>in handy. One staffer told Off the Record that the dot-com burial  ground is a much better space than the old</p>
<p>one at 1 World Financial Center, which the source described as "an insurance office,</p>
<p>but with mice."</p>
<p> In the new office, however, there are Adirondack chairs with</p>
<p>white cushions, and plexi-glass dividers between desks and steel lamps. All the</p>
<p>desks are on wheels. A Guinness, beer-shaped blackboard still has scrawled in</p>
<p>chalk: "Happy Hour: 3?"</p>
<p> "It's funny," said the WSJ</p>
<p>source. "People actually like it here."</p>
<p> Paul Gigot, the WSJ 's</p>
<p>new editorial page editor, who surveyed the Work.com office on Friday isn't</p>
<p>sure when his group will officially move in.</p>
<p> "It'll be a bit tight," Mr. Gigot said, "but I don't think there</p>
<p>will be any problems."</p>
<p> And when asked about the</p>
<p>co-mingling his politically conservative editorial page staff working in closer</p>
<p>quarters with the WSJ 's traditionally</p>
<p>more liberal reporters, Mr. Gigot said, "I'm just delighted to have the</p>
<p>space." </p>
<p> - Sridhar Pappu</p>
]]></description>
		<content:encoded><![CDATA[<p>What caused Mademoiselle ,</p>
<p>the Jan Brady of Condé Nast, to finally crumple?</p>
<p> Blame Jane Pratt. When it was closed on Oct. 1, the once</p>
<p>comparatively thoughtful Mademoiselle ,</p>
<p>edited by British import Mandi Norwood,</p>
<p>was still trying to mimic the informal, breaking-the-fourth-wall voice that Ms.</p>
<p>Pratt minted over a decade ago at Sassy -a</p>
<p>voice that Ms. Pratt successfully mellowed intothepagesof Fairchild's Jane , now flourishing under</p>
<p>AdvancePublications, Condé Nast's parent.</p>
<p> But Mademoiselle,</p>
<p>founded in 1935 and acquired from Street &amp; Smith by Sam Newhouse in 1959,</p>
<p>could never really make the transition from white-gloved authority to "sister</p>
<p>girlfriend." In the post-post-feminist era of product shots, shameless</p>
<p>frivolity and frank sexual patter, there was no need for the smart magazine it</p>
<p>once was, and no need for another airheaded one.</p>
<p> "The secret is that nobody</p>
<p>really knew what to do with Mademoiselle ,"</p>
<p>said Elizabeth Crow, Ms. Norwood's predecessor, who usheredthemagazine through</p>
<p>a brief period of profitability in the late 1990's and now is</p>
<p>editorialdirectorofthe women's-health division at Rodale Press. "I really ran</p>
<p>out of concepts, and I don't think [Condé Nast editorial director] James</p>
<p>[Truman] had one, either. And I think they're really excited about Lucky ."</p>
<p> Indeed, as Mademoiselle faltered in recent years , losing advertising and revenue , Lucky , Condé Nast's start-up shopping</p>
<p>manual, seemed to emerge as Mr. Truman's pet project, with shiny hype,</p>
<p>including a television advertisingcampaign. Lucky, it</p>
<p>was clear, was to define what women's magazines were becoming, what was</p>
<p>coveted, what made money. And Lucky 's</p>
<p>editor? Ms. Pratt's old employee, Sassy</p>
<p>alumna Kim France.</p>
<p> One needed only to glance at Mr. Truman's schedule to see how</p>
<p>priorities had shifted. On the evening of Sept. 10, Mr. Truman appeared</p>
<p>alongside Ms. France at Housing Works Thrift Shop on 23rd Street for a Lucky -sponsored charity event. Three</p>
<p>weeks later, on Monday, Oct. 1, he was next to a teary-eyed Ms. Norwood in Mademoiselle 's 17th-floor office to help</p>
<p>deliver the bad news to her staff about the fate of the 1.1 million–circulation</p>
<p>publication.</p>
<p> Mr. Truman said he was "grateful" for all the hard work that they</p>
<p>had done and that it "was a difficult decision that had to be made," said Condé</p>
<p>Nast spokeswoman Maurie Perl, who insisted that the Mademoiselle decision had nothing to do with Lucky . (Calls to Mr. Truman, Ms. France, Ms. Norwood and Condé Nast</p>
<p>chairman S.I. Newhouse were referred to Ms. Perl.)</p>
<p> Adding to the threats from Jane and Lucky , Mademoiselle was</p>
<p>consistently being out- Mademoiselle 'd</p>
<p>by Hearst's peppier, more innovative Marie</p>
<p>Claire . Glenda Bailey, now the editor of Harper's Bazaar , showed that a coarser and self-consciously wacky</p>
<p>women's magazine could be turned into a profitable business. Launched in the</p>
<p>U.S. in 1994 and taken over by Ms. Bailey in 1996, Marie Claire evolved into a start-up</p>
<p>wonder, reaching a circulation of 950,000 and ad revenue of $89 million by the</p>
<p>end of 2000.</p>
<p> Mademoiselle' s legacy</p>
<p>is mostly obfuscated by the magazine's irredeemably flighty dying days. It had</p>
<p>long since ceased to publish fiction, but the title leaves behind quite a</p>
<p>literary legacy of troubled feminine souls trying to find their voice in this</p>
<p>world. Most famously there was Sylvia Plath, who mined her guest editorship</p>
<p>there for The Bell Jar , but let's not</p>
<p>forget Joyce Carol Oates (featured with Ms. Plath in a 1976 anthology of Mademoiselle prize fiction), Susan</p>
<p>Minot, Anne Lamott (did book criticism when they still ran it), Caroline Knapp</p>
<p>and Elizabeth Wurtzel. In 1993, David Sedaris' byline appeared under a piece</p>
<p>about housecleaning. Plumb the archives a bit further, back to 1991, and you've</p>
<p>got Maureen Dowd on "Everything But Sex: The New Office Affair." ("It not only</p>
<p>makes you want to work longer, it also stirs the creative juices because you</p>
<p>want to show off for the other person and let them see what you can really do.")</p>
<p> Positioned for a while as the smart college girl's magazine, Mademoiselle had a kind of winsome,</p>
<p>career-girl energy in the 1980's-more approachable than Vogue , less practical than Glamour -under</p>
<p>Amy Levin Cooper (wife of GQ 's Art).</p>
<p> Then came the lethal wave of Sassy -fication.</p>
<p>Gabé Doppelt put hollow-eyed gamines on the cover with lines like "Cool Clothes</p>
<p>from Kmart." At one point, Mademoiselle</p>
<p>teamed up with its doomed compadre, Details ,</p>
<p>for a sex survey. (Closed by Condé Nast, Details</p>
<p>relaunched under Fairchild.) When Ms. Crow took over in 1994, her mandate was</p>
<p>to steer things back to mass marketability. She put Claudia Schiffer on the</p>
<p>cover along with "Love Now!" in a flowery script.</p>
<p> Mademoiselle was no</p>
<p>longer a bible for the independent woman, perhaps because it seemed women no</p>
<p>longer needed to be enjoined to be independent.</p>
<p> "Glamour at that point</p>
<p>was the man-hater's bible," said Ms. Crow. "The quintessential old-time Glamour cover line was 'How to Fight Off</p>
<p>the Rapist You Know.' We were cleaned-up but sexy; then Cosmo sort of scrubbed herself down and Glamour got sort of sexy, at which point there was nowhere for Millie to really go." Ms. Crow was using</p>
<p>the retro nickname that the magazine was somewhat desperately begging for</p>
<p>toward the end, like a teenager trying to be popular.</p>
<p> Ms. Crow said that she thought</p>
<p> the smart thing for S.I. Newhouse to do would be to shelve Mademoiselle for a couple of years, then</p>
<p>reintroduce it under "someone really strong and charismatic." Someone in the</p>
<p>mold of … Jane Pratt.</p>
<p> "Jane Pratt was the</p>
<p>first-ever celebrity editor," she said. "We all thought we were celebs-we</p>
<p>really weren't. Jane is idiosyncratic</p>
<p>and eccentric, and you can be that if you're not too big . Mademoiselle was too big to be edgy or sexy, so it really was</p>
<p>squeezed. It was like shuffling a deck of cards."</p>
<p> Before there was Rick Bragg and David Rohde on the</p>
<p>Afghanistan-Pakistan border, there were people like Sydney H. Schanberg-the man</p>
<p>who defined an era of war reporting as a correspondent for The New York Times in 1970's Cambodia, and who was portrayed by the</p>
<p>actor Sam Waterston in the Academy Award–winning film The Killing Fields .</p>
<p> These days, however, Mr. Schanberg isn't in a war zone, but</p>
<p>working for Manhattan Media, the publisher of such weeklies as The West Side Spirit and Our Town .</p>
<p> "A big piece of me would love to be there," Mr. Schanberg said in</p>
<p>an interview the other day. "But another piece says, 'It's time for someone</p>
<p>else to cover these wars.'"</p>
<p> In 1970, and then again from 1972-1975, Mr. Schanberg bore</p>
<p>witness to one of the worst conflicts in human history, between the United</p>
<p>States–supported Lon Nol government and the Communist forces of Pol Pot. When</p>
<p>the latter took control of Phnom Penh in the spring of 1975 and the Americans</p>
<p>withdrew, Mr. Schanberg was the last American reporter left. He was captured</p>
<p>along with two other journalists,  then</p>
<p>saved by his Cambodian assistant, Dith Pran. For his efforts, Mr. Schanberg</p>
<p>would win a 1976 Pulitzer Prize, while his subsequent New York Times Magazine piece "The Death and Life of Dith Pran"</p>
<p>would become the basis for The Killing</p>
<p>Fields , Roland Jaffé's 1984 film.</p>
<p> "I've seen death," Mr.</p>
<p>Schanberg said. "Lots of it. And you never get used to it. Not really. You tell</p>
<p>yourself things in order to function, but you're going to break down. It just</p>
<p>gets to be too much. Eventually, you need to find a room where you can sit</p>
<p>alone and cry."</p>
<p> Afghanistan presents its own reporting problems, Mr. Schanberg</p>
<p>said, far different than Cambodia-and maybe worse. As The Times ' New Delhi</p>
<p>bureau chief from 1969 to 1972, he visited the rocky country, then ruled by</p>
<p>King Mohammad Zahir Shah. He remembers markets where people sold handmade</p>
<p>rifles, though they had already begun to copy AK-47's. Forty- and 50-year-old</p>
<p>American cars would move through the countryside carrying 25 people, he said.</p>
<p>Families would war with one another in the vein of the Hatfields and McCoys,</p>
<p>firing through slits in their compounds. On the Khyber Pass, he saw plaques of</p>
<p>British units that once held forts there-ominous reminders, he said, of the</p>
<p>country's ability to handle those from foreign lands.</p>
<p> And yet, Mr. Schanberg still feels a desire to get into the</p>
<p>action again, to get that particular jolt one feels having escaped gunfire or</p>
<p>captors.</p>
<p> "The adrenaline you feel afterwards makes you high," Mr.</p>
<p>Schanberg said. "It really does. Of course, there are times you're scared and</p>
<p>sick. But the intensity of feelings is so much, it's almost like you're drunk.</p>
<p>It's something no one likes to talk about."</p>
<p> Since resigning from The</p>
<p>Times in 1985 after his twice-weekly "New York" column was canceled, Mr.</p>
<p>Schanberg hasn't had the greatest luck with new projects. In 1986, he signed up</p>
<p>with New York Newsday , only to see</p>
<p>the paper closed by its new owners, Times-Mirror, in 1995. He joined up with</p>
<p>the crime-reporting Web site APBNews.com, then watched it fold in June 2000.</p>
<p> When the then publisher of Our</p>
<p>Town , The Westsider, The Chelsea</p>
<p>Clinton News, and the West Side</p>
<p>Spirit , Tom Allon, led an internal buyout of the papers from James</p>
<p>Finkelstein's oft-troubled News Communications Inc. in August, he quickly</p>
<p>brought Mr. Schanberg on board to develop a new weekly project-an investigative</p>
<p>weekly focusing on state and city politics. Once there, Mr. Schanberg began</p>
<p>writing weekly columns. The two said they've begun interviewing reporters for</p>
<p>the new paper and hope to launch by the end of this year.</p>
<p> "It's not a comedown," Mr. Schanberg said. "It's all what you</p>
<p>make it. Reporting is my thing, and I don't care where I do it. I have an ego,</p>
<p>but my ego's been fed enough. I don't need any more applause."</p>
<p> Marty Tolchin, Mr. Schanberg's onetime Times colleague and current publisher and editor in chief of the</p>
<p>Washington weekly The Hill , said this</p>
<p>of Mr. Schanberg's new gig: "If Syd's doing it, it'll be great. He's courageous</p>
<p>and smart as hell. He won't take bullshit from anybody."</p>
<p> -Sridhar Pappu</p>
<p> As New York</p>
<p>rebuilds, even Condé Nast can find a way to help. On Sept. 27, Glamour magazine cleaned out its fashion</p>
<p>closet and held a yard sale featuring all the freebie beauty products and</p>
<p>assorted swag that passes through a women's-magazine office, along with gift</p>
<p>certificates for things like manicures and massages. The business side of the</p>
<p>magazine also convinced advertisers to donate dinners and makeovers to raise</p>
<p>money for the American Red Cross' disaster relief. All in all, the Condé Nast</p>
<p>shoppers took in $22,000.</p>
<p> "It felt really U.S.O.," said one Glamour staffer. "Shopping for the cause, I suppose."</p>
<p> When reached for comment, a Glamour</p>
<p> spokeswoman was reluctant to talk about the sale. "We didn't want to</p>
<p>publicize what we were doing because we didn't feel that it would be</p>
<p>appropriate," she said. "So many people wanted to do something, and this was</p>
<p>something to do."</p>
<p> Fellow Condé Nast title Brides</p>
<p> also sponsored a shop-for-the-cause sale of stuff they'd found in the</p>
<p>office and stuff they'd convinced others to donate. Proceeds went to the Sept.</p>
<p>11th Fund, but a spokeswoman wouldn't say how much it raised. "The point of it</p>
<p>is not to make a big deal about it. We don't want to make it seem like we're</p>
<p>trying to get P.R. out of it."</p>
<p> A publicist at Bon Appétit ,</p>
<p>however, did want us to let you know that Bon</p>
<p>Appétit "started from day one galvanizing over 30 restaurants to help in</p>
<p>relief efforts."</p>
<p> -Gabriel Snyder</p>
<p> Primedia Inc., publisher of  New York, Chevy Truckin' and</p>
<p> Teddy Bear magazines, has been</p>
<p>buffeted by plenty of bad news in recent weeks.There was a warning to Wall</p>
<p>Street that its earnings would be lower than expected, and Scott Kurnit, the</p>
<p>Internet visionary they snagged when the company acquired About.com, said he</p>
<p>was leaving on Sept. 18. And there was a report that Primedia may be selling New York -which the company denied-in</p>
<p>order to come up with the cash to pay for its acquisition of EMAP, a British</p>
<p>publisher.</p>
<p> But perhaps most importantly to C.E.O. Tom Rogers, Primedia stock</p>
<p>has found itself in Salon.com territory, trading as low as just below $2 a</p>
<p>share.</p>
<p> So, on Oct. 1, Mr. Rogers sought to buck up his troops with the</p>
<p>announcement that all full-time employees would be getting 50 stock options.</p>
<p> "I hope this helps everyone to more closely identify with the</p>
<p>Company and take pride in our work," Mr. Rogers wrote in the announcement.</p>
<p> Don't expect any Primedia employees to retire on their stock</p>
<p>options anytime soon. For the options to be worth anything at all, Primedia</p>
<p>stock has to get above the $2.35 strike price. So, if Primedia hit $4,</p>
<p>employees would be raking in $82.50. Or, as Mr. Rogers told his employees, "if</p>
<p>we can get the stock back to where it was 18 months ago," which would require a</p>
<p>1,500% gain to reach Primedia's all-time high of $33.50 a share, "those stock</p>
<p>options would be worth more than $1,500."</p>
<p> Mr. Rogers, who recently bought $1 million worth of stock, also</p>
<p>tried to reassure his employees that the stock plunge does not reflect any big</p>
<p>problems at the company. "You are probably saying to yourself, 'What is going</p>
<p>on with the stock? How can the stock be below $2.50 and there not be a</p>
<p>fundamental problem?'" he wrote. "The answer is-there is nothing wrong with the</p>
<p>Company and nothing for you to worry about. We as a Company are fine. I hate</p>
<p>seeing the stock at this level-really hate it. But I also know we are able to</p>
<p>cover all our obligations... Again, let me allay any fears you have on this</p>
<p>front-it is just not something you should be worried about."</p>
<p> Everyone feeling better?</p>
<p> -Gabriel Snyder</p>
<p> While many of the Wall</p>
<p>Street Journal reporters displaced from the World Financial Center make</p>
<p>themselves comfy inside the Dow Jones quarters at 100 Sixth Avenue, some</p>
<p>staffers will  be traveling back in time</p>
<p>all the way to the year 2000, when dot-coms still roamed the earth.</p>
<p> Right now, staffers from the Journal's editorial page - as well as</p>
<p>some from the Weekend Journal section-are preparing to occupy the former</p>
<p>headquarters of Work.com, over on 7th Avenue. Work.com, of course, was a</p>
<p>much-hyped joint venture between Dow Jones and Excite@Home that plowed through</p>
<p>$30 million in little more than a year before it was sold last March to</p>
<p>Business.com for $500,000 and eventually shuttered.</p>
<p> Still, Dow Jones had lease to the Work.com space, and it has come</p>
<p>in handy. One staffer told Off the Record that the dot-com burial  ground is a much better space than the old</p>
<p>one at 1 World Financial Center, which the source described as "an insurance office,</p>
<p>but with mice."</p>
<p> In the new office, however, there are Adirondack chairs with</p>
<p>white cushions, and plexi-glass dividers between desks and steel lamps. All the</p>
<p>desks are on wheels. A Guinness, beer-shaped blackboard still has scrawled in</p>
<p>chalk: "Happy Hour: 3?"</p>
<p> "It's funny," said the WSJ</p>
<p>source. "People actually like it here."</p>
<p> Paul Gigot, the WSJ 's</p>
<p>new editorial page editor, who surveyed the Work.com office on Friday isn't</p>
<p>sure when his group will officially move in.</p>
<p> "It'll be a bit tight," Mr. Gigot said, "but I don't think there</p>
<p>will be any problems."</p>
<p> And when asked about the</p>
<p>co-mingling his politically conservative editorial page staff working in closer</p>
<p>quarters with the WSJ 's traditionally</p>
<p>more liberal reporters, Mr. Gigot said, "I'm just delighted to have the</p>
<p>space." </p>
<p> - Sridhar Pappu</p>
]]></content:encoded>
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		<title>How Did Mademoiselle Lose Girls? It Couldn&#8217;t   Keep Up in a Sassy Age</title>

		<comments>http://observer.com/2001/10/how-did-mademoiselle-lose-girls-it-couldnt-keep-up-in-a-sassy-age-2/#comments</comments>
		<pubDate>Mon, 08 Oct 2001 00:00:00 -0400</pubDate>
					<link>http://observer.com/2001/10/how-did-mademoiselle-lose-girls-it-couldnt-keep-up-in-a-sassy-age-2/</link>
			<dc:creator>: Alexandra Jacobs</dc:creator>
				
		<guid isPermaLink="false">http://www.observer.com/2001/10/how-did-mademoiselle-lose-girls-it-couldnt-keep-up-in-a-sassy-age-2/</guid>
		<description><![CDATA[<p>What caused<em> Mademoiselle,</em> the Jan Brady of Condé Nast, to finally crumple?
<p>&nbsp;</p>
<p>Blame Jane Pratt. When it was closed on Oct. 1, the once comparatively thoughtful Mademoiselle, edited by British import Mandi Norwood, was still trying to mimic the informal, breaking-the-fourth-wall voice that Ms. Pratt minted over a decade ago at Sassy -a voice that Ms. Pratt successfully mellowed into the pages of Fairchild's <em>Jane</em>, now flourishing under AdvancePublications, Condé Nast's parent.
<p>&nbsp;</p>
<p>But Mademoiselle, founded in 1935 and acquired from Street &amp; Smith by Sam Newhouse in 1959, could never really make the transition from white-gloved authority to &quot;sister girlfriend.&quot; In the post-post-feminist era of product shots, shameless frivolity and frank sexual patter, there was no need for the smart magazine it once was, and no need for another airheaded one.
<p>&nbsp;</p>
<p>&quot;The secret is that nobody really knew what to do with Mademoiselle,&quot; said Elizabeth Crow, Ms. Norwood's predecessor, who ushered the magazine through a brief period of profitability in the late 1990's and now is editorial director of the women's-health division at Rodale Press.
<p>&nbsp;</p>
<p>&quot;I really ran out of concepts, and I don't think [Condé Nast editorial director] James [Truman] had one, either. And I think they're really excited about Lucky.&quot;
<p>&nbsp;</p>
<p>Indeed, as Mademoiselle faltered in recent years , losing advertising and revenue , Lucky , Condé Nast's start-up shopping manual, seemed to emerge as Mr. Truman's pet project, with shiny hype, including a television advertising campaign.
<p>&nbsp;</p>
<p>Lucky, it was clear, was to define what women's magazines were becoming, what was coveted, what made money. And Lucky's editor? Ms. Pratt's old employee, Sassy alumna Kim France.
<p>&nbsp;</p>
<p>One needed only to glance at Mr. Truman's schedule to see how priorities had shifted. On the evening of Sept. 10, Mr. Truman appeared alongside Ms. France at Housing Works Thrift Shop on 23rd Street for a Lucky -sponsored charity event. Three weeks later, on Monday, Oct. 1, he was next to a teary-eyed Ms. Norwood in Mademoiselle 's 17th-floor office to help deliver the bad news to her staff about the fate of the 1.1 million–circulation publication.
<p>&nbsp;</p>
<p>Mr. Truman said he was &quot;grateful&quot; for all the hard work that they had done and that it &quot;was a difficult decision that had to be made,&quot; said Condé Nast spokeswoman Maurie Perl, who insisted that the Mademoiselle decision had nothing to do with Lucky.
<p>&nbsp;</p>
<p>(Calls to Mr. Truman, Ms. France, Ms. Norwood and Condé Nast chairman S.I. Newhouse were referred to Ms. Perl.)
<p>&nbsp;</p>
<p>Adding to the threats from Jane and Lucky , Mademoiselle was consistently being out- Mademoiselle'd by Hearst's peppier, more innovative Marie Claire. Glenda Bailey, now the editor of Harper's Bazaar , showed that a coarser and self-consciously wacky women's magazine could be turned into a profitable business.
<p>&nbsp;</p>
<p>Launched in the U.S. in 1994 and taken over by Ms. Bailey in 1996, Marie Claire evolved into a start-up wonder, reaching a circulation of 950,000 and ad revenue of $89 million by the end of 2000.
<p>&nbsp;</p>
<p>Mademoiselle' s legacy is mostly obfuscated by the magazine's irredeemably flighty dying days. It had long since ceased to publish fiction, but the title leaves behind quite a literary legacy of troubled feminine souls trying to find their voice in this world. Most famously there was Sylvia Plath, who mined her guest editorship there for The Bell Jar, but let's not forget Joyce Carol Oates (featured with Ms. Plath in a 1976 anthology of Mademoiselle prize fiction), Susan Minot, Anne Lamott (did book criticism when they still ran it), Caroline Knapp  and Elizabeth Wurtzel. In 1993, David Sedaris' byline appeared under a piece about housecleaning. Plumb the archives a bit further, back to 1991, and you've got Maureen Dowd on &quot;Everything But Sex: The New Office Affair.&quot; (&quot;It not only makes you want to work longer, it also stirs the creative juices because you want to show off for the other person and let them see what you can really do.&quot;)
<p>&nbsp;</p>
<p>Positioned for a while as the smart college girl's magazine, Mademoiselle had a kind of winsome, career-girl energy in the 1980's-more approachable than Vogue, less practical than Glamour-under Amy Levin Cooper (wife of GQ 's Art).
<p>&nbsp;</p>
<p>Then came the lethal wave of Sassy -fication.
<p>&nbsp;</p>
<p>Gabé Doppelt put hollow-eyed gamines on the cover with lines like &quot;Cool Clothes from Kmart.&quot; At one point, Mademoiselle teamed up with its doomed compadre, Details, for a sex survey. (Closed by Condé Nast, Details relaunched under Fairchild.) When Ms. Crow took over in 1994, her mandate was to steer things back to mass marketability. She put Claudia Schiffer on the cover along with &quot;Love Now!&quot; in a flowery script.
<p>&nbsp;</p>
<p>Mademoiselle was no longer a bible for the independent woman, perhaps because it seemed women no longer needed to be enjoined to be independent.
<p>&nbsp;</p>
<p>&quot;Glamour at that point was the man-hater's bible,&quot; said Ms. Crow. &quot;The quintessential old-time Glamour cover line was 'How to Fight Off the Rapist You Know.' We were cleaned-up but sexy; then Cosmo sort of scrubbed herself down and Glamour got sort of sexy, at which point there was nowhere for Millie to really go.&quot;
<p>&nbsp;</p>
<p>Ms. Crow was using the retro nickname that the magazine was somewhat desperately begging for toward the end, like a teenager trying to be popular.
<p>&nbsp;</p>
<p>Ms. Crow said that she thought the smart thing for S.I. Newhouse to do would be to shelve Mademoiselle for a couple of years, then reintroduce it under &quot;someone really strong and charismatic.&quot; Someone in the mold of … Jane Pratt.
<p>&nbsp;</p>
<p>&quot;Jane Pratt was the first-ever celebrity editor,&quot; she said. &quot;We all thought we were celebs-we really weren't. Jane is idiosyncratic and eccentric, and you can be that if you're not too big . Mademoiselle was too big to be edgy or sexy, so it really was squeezed. It was like shuffling a deck of cards.&quot;
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><!--nextpage--><strong>Before there was Rick Bragg and David Rohde on the Afghanistan-Pakistan border,</strong> there were people like Sydney H. Schanberg-the man who defined an era of war reporting as a correspondent for The New York Times in 1970's Cambodia, and who was portrayed by the actor Sam Waterston in the Academy Award–winning film The Killing Fields.
<p>&nbsp;</p>
<p>These days, however, Mr. Schanberg isn't in a war zone, but working for Manhattan Media, the publisher of such weeklies as The West Side Spirit and Our Town.
<p>&nbsp;</p>
<p>&quot;A big piece of me would love to be there,&quot; Mr. Schanberg said in an interview the other day. &quot;But another piece says, 'It's time for someone else to cover these wars.'&quot;
<p>&nbsp;</p>
<p>In 1970, and then again from 1972-1975, Mr. Schanberg bore witness to one of the worst conflicts in human history, between the United States–supported Lon Nol government and the Communist forces of Pol Pot. When the latter took control of Phnom Penh in the spring of 1975 and the Americans withdrew, Mr. Schanberg was the last American reporter left. He was captured along with two other journalists, then  saved by his Cambodian assistant, Dith Pran. For his efforts, Mr. Schanberg  would win a 1976 Pulitzer Prize, while his subsequent New York Times Magazine piece &quot;The Death and Life of Dith Pran&quot;  would become the basis for The Killing  Fields , Roland Jaffé's 1984 film.   &quot;I've seen death,&quot; Mr.  Schanberg said. &quot;Lots of it. And you never get used to it. Not really. You tell  yourself things in order to function, but you're going to break down. It just  gets to be too much. Eventually, you need to find a room where you can sit  alone and cry.&quot;   Afghanistan presents its own reporting problems, Mr. Schanberg  said, far different than Cambodia-and maybe worse. As The Times ' New Delhi  bureau chief from 1969 to 1972, he visited the rocky country, then ruled by  King Mohammad Zahir Shah. He remembers markets where people sold handmade  rifles, though they had already begun to copy AK-47's. Forty- and 50-year-old  American cars would move through the countryside carrying 25 people, he said.  Families would war with one another in the vein of the Hatfields and McCoys,  firing through slits in their compounds. On the Khyber Pass, he saw plaques of  British units that once held forts there-ominous reminders, he said, of the  country's ability to handle those from foreign lands.   And yet, Mr. Schanberg still feels a desire to get into the  action again, to get that particular jolt one feels having escaped gunfire or  captors.   &quot;The adrenaline you feel afterwards makes you high,&quot; Mr.  Schanberg said. &quot;It really does. Of course, there are times you're scared and  sick. But the intensity of feelings is so much, it's almost like you're drunk.  It's something no one likes to talk about.&quot;   Since resigning from The  Times in 1985 after his twice-weekly &quot;New York&quot; column was canceled, Mr.  Schanberg hasn't had the greatest luck with new projects. In 1986, he signed up  with New York Newsday , only to see  the paper closed by its new owners, Times-Mirror, in 1995. He joined up with  the crime-reporting Web site APBNews.com, then watched it fold in June 2000.   When the then publisher of Our  Town , The Westsider, The Chelsea  Clinton News, and the West Side  Spirit , Tom Allon, led an internal buyout of the papers from James  Finkelstein's oft-troubled News Communications Inc. in August, he quickly  brought Mr. Schanberg on board to develop a new weekly project-an investigative  weekly focusing on state and city politics. Once there, Mr. Schanberg began  writing weekly columns. The two said they've begun interviewing reporters for  the new paper and hope to launch by the end of this year.   &quot;It's not a comedown,&quot; Mr. Schanberg said. &quot;It's all what you  make it. Reporting is my thing, and I don't care where I do it. I have an ego,  but my ego's been fed enough. I don't need any more applause.&quot;   Marty Tolchin, Mr. Schanberg's onetime Times colleague and current publisher and editor in chief of the  Washington weekly The Hill , said this  of Mr. Schanberg's new gig: &quot;If Syd's doing it, it'll be great. He's courageous  and smart as hell. He won't take bullshit from anybody.&quot;   -Sridhar Pappu   As New York  rebuilds, even Condé Nast can find a way to help. On Sept. 27, Glamour magazine cleaned out its fashion  closet and held a yard sale featuring all the freebie beauty products and  assorted swag that passes through a women's-magazine office, along with gift  certificates for things like manicures and massages. The business side of the  magazine also convinced advertisers to donate dinners and makeovers to raise  money for the American Red Cross' disaster relief. All in all, the Condé Nast  shoppers took in $22,000.   &quot;It felt really U.S.O.,&quot; said one Glamour staffer. &quot;Shopping for the cause, I suppose.&quot;   When reached for comment, a Glamour   spokeswoman was reluctant to talk about the sale. &quot;We didn't want to  publicize what we were doing because we didn't feel that it would be  appropriate,&quot; she said. &quot;So many people wanted to do something, and this was  something to do.&quot;   Fellow Condé Nast title Brides   also sponsored a shop-for-the-cause sale of stuff they'd found in the  office and stuff they'd convinced others to donate. Proceeds went to the Sept.  11th Fund, but a spokeswoman wouldn't say how much it raised. &quot;The point of it  is not to make a big deal about it. We don't want to make it seem like we're  trying to get P.R. out of it.&quot;   A publicist at Bon Appétit ,  however, did want us to let you know that Bon  Appétit &quot;started from day one galvanizing over 30 restaurants to help in  relief efforts.&quot;   -Gabriel Snyder   Primedia Inc., publisher of  New York, Chevy Truckin' and   Teddy Bear magazines, has been  buffeted by plenty of bad news in recent weeks.There was a warning to Wall  Street that its earnings would be lower than expected, and Scott Kurnit, the  Internet visionary they snagged when the company acquired About.com, said he  was leaving on Sept. 18. And there was a report that Primedia may be selling New York -which the company denied-in  order to come up with the cash to pay for its acquisition of EMAP, a British  publisher.   But perhaps most importantly to C.E.O. Tom Rogers, Primedia stock  has found itself in Salon.com territory, trading as low as just below $2 a  share.   So, on Oct. 1, Mr. Rogers sought to buck up his troops with the  announcement that all full-time employees would be getting 50 stock options.   &quot;I hope this helps everyone to more closely identify with the  Company and take pride in our work,&quot; Mr. Rogers wrote in the announcement.   Don't expect any Primedia employees to retire on their stock  options anytime soon. For the options to be worth anything at all, Primedia  stock has to get above the $2.35 strike price. So, if Primedia hit $4,  employees would be raking in $82.50. Or, as Mr. Rogers told his employees, &quot;if  we can get the stock back to where it was 18 months ago,&quot; which would require a  1,500% gain to reach Primedia's all-time high of $33.50 a share, &quot;those stock  options would be worth more than $1,500.&quot;   Mr. Rogers, who recently bought $1 million worth of stock, also  tried to reassure his employees that the stock plunge does not reflect any big  problems at the company. &quot;You are probably saying to yourself, 'What is going  on with the stock? How can the stock be below $2.50 and there not be a  fundamental problem?'&quot; he wrote. &quot;The answer is-there is nothing wrong with the  Company and nothing for you to worry about. We as a Company are fine. I hate  seeing the stock at this level-really hate it. But I also know we are able to  cover all our obligations... Again, let me allay any fears you have on this  front-it is just not something you should be worried about.&quot;   Everyone feeling better?   -Gabriel Snyder   While many of the Wall  Street Journal reporters displaced from the World Financial Center make  themselves comfy inside the Dow Jones quarters at 100 Sixth Avenue, some  staffers will  be traveling back in time  all the way to the year 2000, when dot-coms still roamed the earth.   Right now, staffers from the Journal's editorial page - as well as  some from the Weekend Journal section-are preparing to occupy the former  headquarters of Work.com, over on 7th Avenue. Work.com, of course, was a  much-hyped joint venture between Dow Jones and Excite@Home that plowed through  $30 million in little more than a year before it was sold last March to  Business.com for $500,000 and eventually shuttered.   Still, Dow Jones had lease to the Work.com space, and it has come  in handy. One staffer told Off the Record that the dot-com burial  ground is a much better space than the old  one at 1 World Financial Center, which the source described as &quot;an insurance office,  but with mice.&quot;   In the new office, however, there are Adirondack chairs with  white cushions, and plexi-glass dividers between desks and steel lamps. All the  desks are on wheels. A Guinness, beer-shaped blackboard still has scrawled in  chalk: &quot;Happy Hour: 3?&quot;   &quot;It's funny,&quot; said the WSJ  source. &quot;People actually like it here.&quot;   Paul Gigot, the WSJ 's  new editorial page editor, who surveyed the Work.com office on Friday isn't  sure when his group will officially move in.   &quot;It'll be a bit tight,&quot; Mr. Gigot said, &quot;but I don't think there  will be any problems.&quot;   And when asked about the  co-mingling his politically conservative editorial page staff working in closer  quarters with the WSJ 's traditionally  more liberal reporters, Mr. Gigot said, &quot;I'm just delighted to have the  space.&quot;    - Sridhar Pappu  </p>
]]></description>
		<content:encoded><![CDATA[<p>What caused<em> Mademoiselle,</em> the Jan Brady of Condé Nast, to finally crumple?
<p>&nbsp;</p>
<p>Blame Jane Pratt. When it was closed on Oct. 1, the once comparatively thoughtful Mademoiselle, edited by British import Mandi Norwood, was still trying to mimic the informal, breaking-the-fourth-wall voice that Ms. Pratt minted over a decade ago at Sassy -a voice that Ms. Pratt successfully mellowed into the pages of Fairchild's <em>Jane</em>, now flourishing under AdvancePublications, Condé Nast's parent.
<p>&nbsp;</p>
<p>But Mademoiselle, founded in 1935 and acquired from Street &amp; Smith by Sam Newhouse in 1959, could never really make the transition from white-gloved authority to &quot;sister girlfriend.&quot; In the post-post-feminist era of product shots, shameless frivolity and frank sexual patter, there was no need for the smart magazine it once was, and no need for another airheaded one.
<p>&nbsp;</p>
<p>&quot;The secret is that nobody really knew what to do with Mademoiselle,&quot; said Elizabeth Crow, Ms. Norwood's predecessor, who ushered the magazine through a brief period of profitability in the late 1990's and now is editorial director of the women's-health division at Rodale Press.
<p>&nbsp;</p>
<p>&quot;I really ran out of concepts, and I don't think [Condé Nast editorial director] James [Truman] had one, either. And I think they're really excited about Lucky.&quot;
<p>&nbsp;</p>
<p>Indeed, as Mademoiselle faltered in recent years , losing advertising and revenue , Lucky , Condé Nast's start-up shopping manual, seemed to emerge as Mr. Truman's pet project, with shiny hype, including a television advertising campaign.
<p>&nbsp;</p>
<p>Lucky, it was clear, was to define what women's magazines were becoming, what was coveted, what made money. And Lucky's editor? Ms. Pratt's old employee, Sassy alumna Kim France.
<p>&nbsp;</p>
<p>One needed only to glance at Mr. Truman's schedule to see how priorities had shifted. On the evening of Sept. 10, Mr. Truman appeared alongside Ms. France at Housing Works Thrift Shop on 23rd Street for a Lucky -sponsored charity event. Three weeks later, on Monday, Oct. 1, he was next to a teary-eyed Ms. Norwood in Mademoiselle 's 17th-floor office to help deliver the bad news to her staff about the fate of the 1.1 million–circulation publication.
<p>&nbsp;</p>
<p>Mr. Truman said he was &quot;grateful&quot; for all the hard work that they had done and that it &quot;was a difficult decision that had to be made,&quot; said Condé Nast spokeswoman Maurie Perl, who insisted that the Mademoiselle decision had nothing to do with Lucky.
<p>&nbsp;</p>
<p>(Calls to Mr. Truman, Ms. France, Ms. Norwood and Condé Nast chairman S.I. Newhouse were referred to Ms. Perl.)
<p>&nbsp;</p>
<p>Adding to the threats from Jane and Lucky , Mademoiselle was consistently being out- Mademoiselle'd by Hearst's peppier, more innovative Marie Claire. Glenda Bailey, now the editor of Harper's Bazaar , showed that a coarser and self-consciously wacky women's magazine could be turned into a profitable business.
<p>&nbsp;</p>
<p>Launched in the U.S. in 1994 and taken over by Ms. Bailey in 1996, Marie Claire evolved into a start-up wonder, reaching a circulation of 950,000 and ad revenue of $89 million by the end of 2000.
<p>&nbsp;</p>
<p>Mademoiselle' s legacy is mostly obfuscated by the magazine's irredeemably flighty dying days. It had long since ceased to publish fiction, but the title leaves behind quite a literary legacy of troubled feminine souls trying to find their voice in this world. Most famously there was Sylvia Plath, who mined her guest editorship there for The Bell Jar, but let's not forget Joyce Carol Oates (featured with Ms. Plath in a 1976 anthology of Mademoiselle prize fiction), Susan Minot, Anne Lamott (did book criticism when they still ran it), Caroline Knapp  and Elizabeth Wurtzel. In 1993, David Sedaris' byline appeared under a piece about housecleaning. Plumb the archives a bit further, back to 1991, and you've got Maureen Dowd on &quot;Everything But Sex: The New Office Affair.&quot; (&quot;It not only makes you want to work longer, it also stirs the creative juices because you want to show off for the other person and let them see what you can really do.&quot;)
<p>&nbsp;</p>
<p>Positioned for a while as the smart college girl's magazine, Mademoiselle had a kind of winsome, career-girl energy in the 1980's-more approachable than Vogue, less practical than Glamour-under Amy Levin Cooper (wife of GQ 's Art).
<p>&nbsp;</p>
<p>Then came the lethal wave of Sassy -fication.
<p>&nbsp;</p>
<p>Gabé Doppelt put hollow-eyed gamines on the cover with lines like &quot;Cool Clothes from Kmart.&quot; At one point, Mademoiselle teamed up with its doomed compadre, Details, for a sex survey. (Closed by Condé Nast, Details relaunched under Fairchild.) When Ms. Crow took over in 1994, her mandate was to steer things back to mass marketability. She put Claudia Schiffer on the cover along with &quot;Love Now!&quot; in a flowery script.
<p>&nbsp;</p>
<p>Mademoiselle was no longer a bible for the independent woman, perhaps because it seemed women no longer needed to be enjoined to be independent.
<p>&nbsp;</p>
<p>&quot;Glamour at that point was the man-hater's bible,&quot; said Ms. Crow. &quot;The quintessential old-time Glamour cover line was 'How to Fight Off the Rapist You Know.' We were cleaned-up but sexy; then Cosmo sort of scrubbed herself down and Glamour got sort of sexy, at which point there was nowhere for Millie to really go.&quot;
<p>&nbsp;</p>
<p>Ms. Crow was using the retro nickname that the magazine was somewhat desperately begging for toward the end, like a teenager trying to be popular.
<p>&nbsp;</p>
<p>Ms. Crow said that she thought the smart thing for S.I. Newhouse to do would be to shelve Mademoiselle for a couple of years, then reintroduce it under &quot;someone really strong and charismatic.&quot; Someone in the mold of … Jane Pratt.
<p>&nbsp;</p>
<p>&quot;Jane Pratt was the first-ever celebrity editor,&quot; she said. &quot;We all thought we were celebs-we really weren't. Jane is idiosyncratic and eccentric, and you can be that if you're not too big . Mademoiselle was too big to be edgy or sexy, so it really was squeezed. It was like shuffling a deck of cards.&quot;
<p>&nbsp;</p>
<p>&nbsp;</p>
<p><!--nextpage--><strong>Before there was Rick Bragg and David Rohde on the Afghanistan-Pakistan border,</strong> there were people like Sydney H. Schanberg-the man who defined an era of war reporting as a correspondent for The New York Times in 1970's Cambodia, and who was portrayed by the actor Sam Waterston in the Academy Award–winning film The Killing Fields.
<p>&nbsp;</p>
<p>These days, however, Mr. Schanberg isn't in a war zone, but working for Manhattan Media, the publisher of such weeklies as The West Side Spirit and Our Town.
<p>&nbsp;</p>
<p>&quot;A big piece of me would love to be there,&quot; Mr. Schanberg said in an interview the other day. &quot;But another piece says, 'It's time for someone else to cover these wars.'&quot;
<p>&nbsp;</p>
<p>In 1970, and then again from 1972-1975, Mr. Schanberg bore witness to one of the worst conflicts in human history, between the United States–supported Lon Nol government and the Communist forces of Pol Pot. When the latter took control of Phnom Penh in the spring of 1975 and the Americans withdrew, Mr. Schanberg was the last American reporter left. He was captured along with two other journalists, then  saved by his Cambodian assistant, Dith Pran. For his efforts, Mr. Schanberg  would win a 1976 Pulitzer Prize, while his subsequent New York Times Magazine piece &quot;The Death and Life of Dith Pran&quot;  would become the basis for The Killing  Fields , Roland Jaffé's 1984 film.   &quot;I've seen death,&quot; Mr.  Schanberg said. &quot;Lots of it. And you never get used to it. Not really. You tell  yourself things in order to function, but you're going to break down. It just  gets to be too much. Eventually, you need to find a room where you can sit  alone and cry.&quot;   Afghanistan presents its own reporting problems, Mr. Schanberg  said, far different than Cambodia-and maybe worse. As The Times ' New Delhi  bureau chief from 1969 to 1972, he visited the rocky country, then ruled by  King Mohammad Zahir Shah. He remembers markets where people sold handmade  rifles, though they had already begun to copy AK-47's. Forty- and 50-year-old  American cars would move through the countryside carrying 25 people, he said.  Families would war with one another in the vein of the Hatfields and McCoys,  firing through slits in their compounds. On the Khyber Pass, he saw plaques of  British units that once held forts there-ominous reminders, he said, of the  country's ability to handle those from foreign lands.   And yet, Mr. Schanberg still feels a desire to get into the  action again, to get that particular jolt one feels having escaped gunfire or  captors.   &quot;The adrenaline you feel afterwards makes you high,&quot; Mr.  Schanberg said. &quot;It really does. Of course, there are times you're scared and  sick. But the intensity of feelings is so much, it's almost like you're drunk.  It's something no one likes to talk about.&quot;   Since resigning from The  Times in 1985 after his twice-weekly &quot;New York&quot; column was canceled, Mr.  Schanberg hasn't had the greatest luck with new projects. In 1986, he signed up  with New York Newsday , only to see  the paper closed by its new owners, Times-Mirror, in 1995. He joined up with  the crime-reporting Web site APBNews.com, then watched it fold in June 2000.   When the then publisher of Our  Town , The Westsider, The Chelsea  Clinton News, and the West Side  Spirit , Tom Allon, led an internal buyout of the papers from James  Finkelstein's oft-troubled News Communications Inc. in August, he quickly  brought Mr. Schanberg on board to develop a new weekly project-an investigative  weekly focusing on state and city politics. Once there, Mr. Schanberg began  writing weekly columns. The two said they've begun interviewing reporters for  the new paper and hope to launch by the end of this year.   &quot;It's not a comedown,&quot; Mr. Schanberg said. &quot;It's all what you  make it. Reporting is my thing, and I don't care where I do it. I have an ego,  but my ego's been fed enough. I don't need any more applause.&quot;   Marty Tolchin, Mr. Schanberg's onetime Times colleague and current publisher and editor in chief of the  Washington weekly The Hill , said this  of Mr. Schanberg's new gig: &quot;If Syd's doing it, it'll be great. He's courageous  and smart as hell. He won't take bullshit from anybody.&quot;   -Sridhar Pappu   As New York  rebuilds, even Condé Nast can find a way to help. On Sept. 27, Glamour magazine cleaned out its fashion  closet and held a yard sale featuring all the freebie beauty products and  assorted swag that passes through a women's-magazine office, along with gift  certificates for things like manicures and massages. The business side of the  magazine also convinced advertisers to donate dinners and makeovers to raise  money for the American Red Cross' disaster relief. All in all, the Condé Nast  shoppers took in $22,000.   &quot;It felt really U.S.O.,&quot; said one Glamour staffer. &quot;Shopping for the cause, I suppose.&quot;   When reached for comment, a Glamour   spokeswoman was reluctant to talk about the sale. &quot;We didn't want to  publicize what we were doing because we didn't feel that it would be  appropriate,&quot; she said. &quot;So many people wanted to do something, and this was  something to do.&quot;   Fellow Condé Nast title Brides   also sponsored a shop-for-the-cause sale of stuff they'd found in the  office and stuff they'd convinced others to donate. Proceeds went to the Sept.  11th Fund, but a spokeswoman wouldn't say how much it raised. &quot;The point of it  is not to make a big deal about it. We don't want to make it seem like we're  trying to get P.R. out of it.&quot;   A publicist at Bon Appétit ,  however, did want us to let you know that Bon  Appétit &quot;started from day one galvanizing over 30 restaurants to help in  relief efforts.&quot;   -Gabriel Snyder   Primedia Inc., publisher of  New York, Chevy Truckin' and   Teddy Bear magazines, has been  buffeted by plenty of bad news in recent weeks.There was a warning to Wall  Street that its earnings would be lower than expected, and Scott Kurnit, the  Internet visionary they snagged when the company acquired About.com, said he  was leaving on Sept. 18. And there was a report that Primedia may be selling New York -which the company denied-in  order to come up with the cash to pay for its acquisition of EMAP, a British  publisher.   But perhaps most importantly to C.E.O. Tom Rogers, Primedia stock  has found itself in Salon.com territory, trading as low as just below $2 a  share.   So, on Oct. 1, Mr. Rogers sought to buck up his troops with the  announcement that all full-time employees would be getting 50 stock options.   &quot;I hope this helps everyone to more closely identify with the  Company and take pride in our work,&quot; Mr. Rogers wrote in the announcement.   Don't expect any Primedia employees to retire on their stock  options anytime soon. For the options to be worth anything at all, Primedia  stock has to get above the $2.35 strike price. So, if Primedia hit $4,  employees would be raking in $82.50. Or, as Mr. Rogers told his employees, &quot;if  we can get the stock back to where it was 18 months ago,&quot; which would require a  1,500% gain to reach Primedia's all-time high of $33.50 a share, &quot;those stock  options would be worth more than $1,500.&quot;   Mr. Rogers, who recently bought $1 million worth of stock, also  tried to reassure his employees that the stock plunge does not reflect any big  problems at the company. &quot;You are probably saying to yourself, 'What is going  on with the stock? How can the stock be below $2.50 and there not be a  fundamental problem?'&quot; he wrote. &quot;The answer is-there is nothing wrong with the  Company and nothing for you to worry about. We as a Company are fine. I hate  seeing the stock at this level-really hate it. But I also know we are able to  cover all our obligations... Again, let me allay any fears you have on this  front-it is just not something you should be worried about.&quot;   Everyone feeling better?   -Gabriel Snyder   While many of the Wall  Street Journal reporters displaced from the World Financial Center make  themselves comfy inside the Dow Jones quarters at 100 Sixth Avenue, some  staffers will  be traveling back in time  all the way to the year 2000, when dot-coms still roamed the earth.   Right now, staffers from the Journal's editorial page - as well as  some from the Weekend Journal section-are preparing to occupy the former  headquarters of Work.com, over on 7th Avenue. Work.com, of course, was a  much-hyped joint venture between Dow Jones and Excite@Home that plowed through  $30 million in little more than a year before it was sold last March to  Business.com for $500,000 and eventually shuttered.   Still, Dow Jones had lease to the Work.com space, and it has come  in handy. One staffer told Off the Record that the dot-com burial  ground is a much better space than the old  one at 1 World Financial Center, which the source described as &quot;an insurance office,  but with mice.&quot;   In the new office, however, there are Adirondack chairs with  white cushions, and plexi-glass dividers between desks and steel lamps. All the  desks are on wheels. A Guinness, beer-shaped blackboard still has scrawled in  chalk: &quot;Happy Hour: 3?&quot;   &quot;It's funny,&quot; said the WSJ  source. &quot;People actually like it here.&quot;   Paul Gigot, the WSJ 's  new editorial page editor, who surveyed the Work.com office on Friday isn't  sure when his group will officially move in.   &quot;It'll be a bit tight,&quot; Mr. Gigot said, &quot;but I don't think there  will be any problems.&quot;   And when asked about the  co-mingling his politically conservative editorial page staff working in closer  quarters with the WSJ 's traditionally  more liberal reporters, Mr. Gigot said, &quot;I'm just delighted to have the  space.&quot;    - Sridhar Pappu  </p>
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